david henderson: mechanics, brand journalism workshop 14-15th april 2011

The Mechanics

WordPress.org

Steps

1. Register a domain name or URL, such as YourCompanyNews.cz.

Steps

2. Website hosting, the Internet portal for your site. Recommend: Hostgator.com.

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3. Download WordPress for free from WordPress.org. Install and activate.

4. Develop a site custom look or theme. Recommend: Solostream.com

Email: PragueVIP@Solostream.com

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5. WordPress “plugins” or special features to power search engine optimization (SEO), social media, display video, visitor interaction & traffic.

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WordPress Plugins

• SEO - SEO Smart Links & Google XML Sitemaps.

• Social media - AddThis.

• Visitor connection - Contact Form 7

• Traffic monitor - Woopra.com & Google Analytics

6. News style editorial content, updated regularly.

- Original news stories

- Photos and visuals

- Video using YouTube.com

- Live newsfeed, Twitter, social media

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7. Register and become active at social media sites.

Twitter.com

StumbleUpon.com

Facebook.com

others ...

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7. Promote the site.

Email signatures

Tell friends, associates

Include in all marketing

Inform the media

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The Mechanics