david henderson: mechanics, brand journalism workshop 14-15th april 2011
DESCRIPTION
Brand Journalism workshop 14-15th April 2011 was an international event organized by Media education CEETRANSCRIPT
The Mechanics
WordPress.org
Steps
1. Register a domain name or URL, such as YourCompanyNews.cz.
Steps
2. Website hosting, the Internet portal for your site. Recommend: Hostgator.com.
Mechanics
3. Download WordPress for free from WordPress.org. Install and activate.
4. Develop a site custom look or theme. Recommend: Solostream.com
Email: [email protected]
Mechanics
5. WordPress “plugins” or special features to power search engine optimization (SEO), social media, display video, visitor interaction & traffic.
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WordPress Plugins
• SEO - SEO Smart Links & Google XML Sitemaps.
• Social media - AddThis.
• Visitor connection - Contact Form 7
• Traffic monitor - Woopra.com & Google Analytics
6. News style editorial content, updated regularly.
- Original news stories
- Photos and visuals
- Video using YouTube.com
- Live newsfeed, Twitter, social media
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7. Register and become active at social media sites.
Twitter.com
StumbleUpon.com
Facebook.com
others ...
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7. Promote the site.
Email signatures
Tell friends, associates
Include in all marketing
Inform the media
Mechanics
The Mechanics