day 2, workshop 6, johan oomen

Johan Oomen Netherlands Institute for Sound and Visionjoomen@beeldengeluid.nl

Leveraging community enthusiasm! – two examples

‘On demand’ digital archive

‘Social tagging/rating’

‘Collaborative storytelling’

Enriching the ‘Online’ museum experience

Enriching the ‘Offline’ museum visit

Distributed research

Online marketplace

Many kinds of community involvement

Source: TNO - Sander Limonard, Martijn Staal, Monika Lechner - 2009

Organisationalcentered

Communitycentered

Flickr Commons

Reliwiki

Museumn8

Rijksmuseum widget

Haagse zoekplaatjes

Waisda

Ikweetwatditis.nl

ANP Historisch Archief

Brooklyn museum Facebook

LIFE/ Google

Haaleenstukje museuminhuis.nl

WikilovesArt

ArtBabble

Linkedin – Erfgoed 2.0

My Brighton and Hove

Geheugen van oost

‘Non-professional’

WebBiographies

MyHeritage

Musemo

Glasmuseum

Tate Modern

Narb.me

Beeldbank RHC Limburg

ED*IT

Tank U

Archief 2.0.ning.com

British Archives Wiki

Verhalenarchief

‘Professional’

Source: TNO - Sander Limonard, Martijn Staal, Monika Lechner - 2009

Open Images

Flickr Commons

Reliwiki

Museumn8

Rijksmuseum widget

Haagse zoekplaatjes

Ikweetwatditis.nl

ANP Historisch Archief

Brooklyn museum Facebook

LIFE/ Google

Haaleenstukje museuminhuis.nl

WikilovesArt

Linkedin – Erfgoed 2.0

My Brighton and Hove

Geheugen van oost

WebBiographies

MyHeritage

Musemo

Glasmuseum

Tate Modern

Narb.me

Beeldbank RHC Limburg

ED*IT

Tank U

Archief 2.0.ning.com

British Archives Wiki

Verhalenarchief

Profeesional

Amateur Professional

Enthusiast

Fans

Passerngers by

Show on own site

Syndication Supplier/customer using external plaform

Coordniation with platform

No institutional link

Colaboration within the

heritage domain

‘Professional’

Communitycentered

‘amateur / lay person’

Source: TNO - Sander Limonard, Martijn Staal, Monika Lechner - 2009

Waisda Open Images

ArtBabble

Organisationalcentered

5 rules for museum content• 1. Discoverable – it is where I am and where I

look for it.

• 2. Meaningful – I can understand it.

• 3. Responsive – to my interests, moods, location.

• 4. Useable/Shareable – I can pass it on and share.

• 5. Available in all three locations – online, onsite and offsite.

Source: Seb Chan, Head of Digital, Social & Emerging Technologies at the Powehouse Museum in Syndeyhttp://www.powerhousemuseum.com/dmsblog/index.php/2009/10/29/five-rules-for-museum-content-via-

amsterdam/

1. Open Images

Open media platform for online access to audiovisual archive material, available for free (creative) reuse.

Built by Sound and Vision & Knowledgeland but designed for participation by others (other institutions).

Objectives

• Public outreach by embracing new technologies and ‘participatory culture’

• Contextualization by interlinking with other platforms

• Exploring new services and business models

Open-open-open• Open source media platform (MMBase)• Use of and open video codec (Ogg

Theora)• Use of the HTML5 <video> tag• Use of an open API (OAI-PMH, Atom

feeds)

8

Allowing (creative) reuse

• CC-BY-SA as preferred license• 3,000 items from our ‘own’ collection• ‘Internet quality’

21/09/0925

New technlogies

2. Video Labeling Game

• Time-related metadata (inter-video search)

• Social tagging (bridging the semantic gap)• STEVE.museum presentation DISH day 1• 160k people are volunteering in CH in the

Netherlands

• Interaction between the archive /broadcaster and the public

Added value

• Netherlands Institute for Sound and Vision (project management, content, research)

• KRO (concept, content, PR)• VU (research within PrestoPRIME)• Q42 (developer)

Project partners

• The goal of the game is consensus between players (which also works as filter)

• Fun and competition as motivation • Almost 600 hours of material / 2.400+

items

Set-up

How does it work?Players can choose from four ‘channels’ that contain different programmes

How does it work?

In the game channel players enter tags that decribe what they see and hear

How does it work?Scoring:

• Basic rule – players score points when their tag exactly matches the tag entered by another player within 10 seconds• Multiple other scoring mechanisms to create various tag incentives

ExperiencesSince the launch in May 2009:• 47.287 pageviews• 12.941 visits (3+ min online)• 568 registered players (but thousands

of anonymous players!)• 605 tagged items / 160k tags• Many matches between the thesaurus

of Sound and Vision and Dutch WordNet

Generating a constant flow of traffic is a challenge! But recently: great boost through Farmer seeks a Wife website

Retrieval interface

Community involvement… some preconditions

• Culture of openness• Willingness to share• Engaged

• Invest in grassroots marketing (existing communities)

• Flexible• Query logs

• Realism (10% of the audience is active)

Based on: Handboek Communities, Erwin Blom – 2009 & De Digitale Kunstkammer, Harry van Vliet - 2009

Conclusions (…you probably know some of this

already ;-)

• See how the rules of museum content apply to your data

• Study the dynamics of communities you would like to target

• Experiment and involve users (+ other stakeholders) from early in the process

Contact details

• joomen@beeldengeluid.nl• Twitter: johanoomen• & check Slideshare for the slides