day one keynote
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Return on Experience – By Design
Bill BuxtonMicrosoft Research
It’s a Good Time for Design!
Henry Dreyfuss1929
Western Electric Model 3021930 (1937-1950)
Raymond Loewy1929
Studebaker Avanti1962
Walter Dorwin Teague1926
Vanity Kodak 1928
iPod Mini2003
Kodak Vest Pocket Camera, Series II, VPK Special1926
Experience?
My mountain bike …
By Design?
• Draw my phone• Draw my
phone’s interface• Draw the
experience of using my phone
Forget the phone …
How?
Sketching….
$$ $$
$$
$$$ $
$$$
Multiples
Multiples
MultiplesM
ult
iple
sMultiples
Timing?
Ron Bird: http://www.2birds.org/
Time
Invest
men
t
Weig
ht
of
Desi
gn
Cri
teri
a
SketchPrototype
Microsoft?
• When I joined 3 yrs ago, only 1 person in the technical leadership with design b.g. Now ~10.
• Significant growth in senior ranks joining from other companies
• But others promoted from within.• Growth not just at senior level• In less than two years, we have grown UX headcount
almost one and half times• This is almost twice the rate that we are hiring
technologists• We have about 800 designers and user researchers now
Monique Chatterjee is a Lead Designer on the MS Hardware Design Team. She graduated from Rochester Institute of Technology in ’97 and is now 33. She spent 7 years consulting in Boston and Chicago, designing housewares and consumer electronics, before joining Microsoft over 5 years ago.
Audrey Louchart joined the Premium Mobile Experience Group at MS just 7 months ago. She was previously a designer at One and Co, where she collaborated with MS as a consultant on the Arc mouse project. Audrey graduated in ‘04 from Institute Superior of Design in France, and turns 27 this week.
Let’s
make
it perso
nal!
Quick Demo
Luck is what happens when preparation meets opportunity.
Seneca
Advancing User ExperiencesScott GuthrieCorporate Vice PresidentDeveloper DivisionMicrosoft Corporation
mediaRIA
web
web
web | media | RIA
What is the Microsoft Web platform?A powerful set of tools and technologies optimized for building and hosting next generation web applications.
web | media | RIA
Expression Web 3• Standards based web authoring• Multi-language targeting• Secure FTP support• CSS Diagnostics• SuperPreview
demoErik SaltwellGroup Program ManagerMicrosoft Corporation
Expression Web 3
SuperPreview: IE 6,7,8
Announcing:
Beta Available Today
web | media | RIA
ASP.NET MVC 1.0• Full Control over HTML markup• SEO friendly with URL routing• Test driven development workflow• Easily extensible
ASP.NET MVC 1.0Announcing:
Shipping Today
web | media | RIA
ASP.NET 4 and VS 2010 ASP.NET 4 improvements• Web Forms• MVC• AJAX• Distributed Caching
Visual Studio 2010 for web development• Code focused improvements• JavaScript / AJAX / jQuery tooling • SharePoint• Publishing and deployment
web | media | RIA
Web ServerExtensions
web | media | RIA
Web ServerExtensions
web | media | RIA
Microsoft Web Platform Installer
Available FREE on Microsoft.com/Web
Install the latest versions of Microsoft Web Platform tools, server, database and framework.Stay up-to-date and explore what’s new. Runs on Windows XP, Windows Vista, Windows Server 2003 and Windows Server 2008
web | media | RIA
Windows Web App Gallery
Get up and running with the most widely used, freely available Web applications for Windows Server.
demoMicrosoft Web PlatformInstaller & App Gallery
Commerce Server 2009
Announcing:
Available Now
web | media | RIA
Azure Services Platform• Preview launched in October last year• User-demand driving new features– Windows Azure: FastCGI/PHP and .NET full
trust– SQL Data Services: Relational database – .NET Services: More Web standards
• On track for commercial release this year
web | media | RIA
Microsoft BizSpark
Designed to provide software entrepreneurs all the resources they need to build successful companies and connect them with a community of experts…
… for free.
support
software
visibility
Stackoverflow.com
Jeff Atwood & Joel Spolsky
Stackoverflow.com
Jeff Atwood & Joel Spolsky
Stackoverflow.com
Jeff Atwood & Joel Spolsky
Stackoverflow.com
Jeff Atwood & Joel Spolsky
Stackoverflow.com
Jeff Atwood & Joel Spolsky
Stackoverflow.com
Jeff Atwood & Joel Spolsky
development beginsMay 2008
private betaAug 2008
public betaSep 2008 ~ Jan 2008
Stackoverflow.com
Jeff Atwood & Joel Spolsky
page views per day600,000
unique users per day200,000
# of servers2 (database, web)
Stackoverflow.com
Jeff Atwood & Joel Spolsky
Native Web App
Our user interface: the search engine.
Obsessive web standardsOpenIDjQuery AJAX
Stackoverflow.com
Jeff Atwood & Joel Spolsky
Optimization, Shmoptimization
/questions/12345/post-title/tags/java/search?q=orthogonal/users/811/shog9
Stackoverflow.com
Jeff Atwood & Joel Spolsky
I Feel the Need.The Need for Speed.
Denormalize databaseIIS 7 Cache, Compression64-bit top to bottomjQuery AJAX callbacksMVC = low overhead
Stackoverflow.com
Jeff Atwood & Joel Spolsky
Stackoverflow.com
Jeff Atwood & Joel Spolsky
BizSparkMicrosoft
Stackoverflow.com
Jeff Atwood & Joel Spolsky Why?
Stackoverflow.com
Jeff Atwood & Joel Spolsky
Stackoverflow.com
Jeff Atwood & Joel Spolsky
Silverlight
Silverlight By The Numbers
Silverlight By The Numbers
Silverlight launched just 18 months ago
Silverlight By The Numbers
350 million+ Installs
Silverlight By The Numbers
300,000+ Developers & Designers
Silverlight By The Numbers200+ Partners in 30 Countries
Silverlight By The Numbers200+ Microsoft Products & Websites
Silverlight By The Numbers
10,000’s of apps globally
Netflix
Kevin McEnteeVice President, Web EngineeringNetflix
Netflix
Kevin McEnteeVice President, Web EngineeringNetflix
Streaming To The Mac
Netflix
Kevin McEnteeVice President, Web EngineeringNetflix
Streaming To Firefox
Netflix
Kevin McEnteeVice President, Web EngineeringNetflix
Cross Platform Reality
Single Netflix Player
Netflix
Kevin McEnteeVice President, Web EngineeringNetflix
Installers Are Evil
Single Netflix Player
Netflix
Kevin McEnteeVice President, Web EngineeringNetflix
Installers Are Evil
Single Netflix Player
Netflix
Kevin McEnteeVice President, Web EngineeringNetflix
Netflix Out Of The Installer Business
One time install, supported by Microsoft
Netflix
Kevin McEnteeVice President, Web EngineeringNetflix
Adaptive Streaming
Netflix
Kevin McEnteeVice President, Web EngineeringNetflix
Adaptive Streaming
500 Kbps1000 Kbps
1500 Kbps
More Bits = Better Video
Netflix
Kevin McEnteeVice President, Web EngineeringNetflix
Adaptive Streaming - Rebuffer
Netflix
Kevin McEnteeVice President, Web EngineeringNetflix
Innovation Requires Iteration
Netflix
Kevin McEnteeVice President, Web EngineeringNetflix
Silverlight Is A Research Platform
Innovate Deploy
Netflix
Kevin McEnteeVice President, Web EngineeringNetflix
Silverlight 3: Continued Innovation
GPU support for scaling and stretching videoWider range of processors and price points for running video playback
Netflix
Kevin McEnteeVice President, Web EngineeringNetflix
Netflix Loves Silverlight
media
web | media | RIA
Silverlight 3 Media• GPU hardware acceleration• New codec support (H.264, AAC,
MPEG-4)• Raw bitstream Audio/Video API• Improved logging for media
analytics
web | media | RIA
IIS Media Services• On-demand smooth streaming• Live smooth streaming• Edge caching• Web playlists• Bit-rate throttling• Advanced logging
demoSilverlight Media
Sr. VP Digital MediaNBC Sports & Olympics
Perkins Miller
web | media | RIA
Beijing• 1.3 billion page views• 52.1 million unique visitors• 75.5 million videos watched• 9.9 million hours of video consumed (1,126 years)• 27 minutes of viewing per session• 5,000 unique clips viewed per day during the final week• 35 million mobile views• 130,000 peak streams• 3.4 petabytes of video delivered
web | media | RIA
Vancouver• The Online HD Olympics
– 100% Smooth Streaming
– Full 720p HD
• DVR capabilities (pause/rewind live action)• Super slow motion and high resolution frame capture• Metadata overlays • Live video alerts• Real-time feeds of the latest and most popular clips
RIA
web | media | RIA
Graphics• GPU Acceleration and hardware
compositing• Perspective 3D • Bitmap & pixel API• Pixel shader effects • Deep Zoom improvements
demoGratuitous Graphics <3
web | media | RIA
Application Development• Deep linking, navigation and SEO• Improved text quality• Multi-Touch support• 100+ controls available• Library caching support
demoDavid AnthonyCo-Founder
Scott StanfieldCEO
web | media | RIA
Workflow: Handle With Care
Let’s do it for the egg.
web | media | RIA
Expression Blend 3• SketchFlow• Adobe Photoshop and Illustrator import• Behaviors• Designing with data• Source code control• XAML, C# and VB code intellisense
demoJon HarrisSr. Product ManagerMicrosoft Corporation
Expression Blend 3
Eclipse Support for Silverlight (on Mac)
Announcing:
web | media | RIA
Data• Data-binding improvements • Validation error templates• Server data push improvements• Binary XML networking support• Multi-Tier REST data support
demoSilverlight Business Apps
SAP NetWeaver® Support
Announcing:
web | media | RIA
Out of Browser Scenarios• Extend media experiences
• Companion applications for your Web site
• Lightweight data snacking applications
web | media | RIA
Out of Browser Capabilities• Simple consumer friendly experience
• Safe, secure, sandboxed environment
• Built-in auto-update support
• Build offline-aware applications
• Integrate with underlying operating system
demoTom Mara & Aaron StarkeyKEXP
Silverlight 3 Download Size• Thousands of new APIs• Hundreds of new features• New codecs • Out of browser support
40k smaller than Silverlight 2
Available today• Silverlight 3 Beta• Expression Blend 3 Preview• Silverlight 3 Tools for Visual Studio
2008• IIS Media Services
• Thanks GoGrid! Use your Go Grid Cloud Card from your attendee bag for a $200 credit toward their cloud based Windows Server 2008 offering.
• Get your FREE copy of Windows Web Server 2008 by stopping by registration
• Use Web PI to make your new Web server ready for development or production
• Download Silverlight 3 today!
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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