4

Some people have been saying that hardware is dead.

7

“Software is eating the world.” - Marc Andreessen

5

Motorola is now a part of Lenovo but…

6

$2.91 Billion $19 Billion

7－1

Is hardware really dead?

8

No

That’s why we’re here.

10

OnePlus

A Hardware Company

12－

ONEPLUS ONE BEST SPECS

Best Specs

2014 Flagship Killer

13-3

Specs are always the most boring part of hardware.

!

Now that we have that out of the way…

16

Return to User ValueDesign is more than how something looks, it’s about perfecting the day to day experience for our users.

16

SmartphonesThere are many reasons to dislike one.Only one reason is needed to love one.

So what’s the secret?

19

DESIGN

21

22

[Phone render + real pic]

22-1 文字 改

The OnePlus One is beautiful from all angles.

26

Front facing logos are ugly

34

Frame border lowered by 0.05mm.Outer bezels raised by 0.05mm.

Total change 0.1mm.

Revising

31-1

0.05mm

33-1

The devil is in the details.

31

Recessed Bezels

32

Elevated Display

32-1

7% more durable to drops.

Amazingly Elegant

39

Matte and glossy: Less distracting from the front.

More captivating from the sides.

Streamlined Edges

37

Never Settle: If it’s not good enough, revise.

44

Beautiful Contours

43

Design, then simplify.

45

We have one regret on the OnePlus One: it has no metal borders. Having them would cause issues with signal and add significant

amount of weight to our device.

One Regret

50

An Honest Company

51

ERGONOMICS

52

Redefining Ergonomics

It’s the end result that matters. It’s about how it looks and feels.

54

Materials and Finish Perceived Size

Weight Distribution

54

Unique Textures

⽩白和⿊黑，两种截然不同的处理⽅方式。62-1 创意图 ⿊黑⽩白颜⾊色及材质对⽐比

55

Silk WhiteSandstone Black

56-1

Silk White

54

It’s so smooth!

59

Made from cashew nuts.

57

Sandstone

Unique textures you’ve never felt before.

64

Natoko

62-2

Nude is Sexy Who needs a phone case?

62

StyleSwap Covers

Bamboo Wood Denim Kevlar

63-1

PERCEIVED SIZE

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73

78－0.5

Curved Back

78-0.5

1 Month 36 Revisions

76

4.6

78-0.5

“It feels amazing in your hands.”

78-0.5

WEIGHT DISTRIBUTION

iPhone 4SiPhone 5

80

78-0.5

162g Feels GreatLight and Easy to Hold

78

“For those who appreciate aesthetics, what’s inside matters just as much as what’s outside.”

77

Exceptional Design Attention to every detail.

78–1

Speaker Grill

Full of dust after 3 months.

91

Sticks out like an ugly scar.

92

Perfectly Flat

80

AUDIO QUALITY

95

Dishonest Design

82－1

World’s first smartphone with dual bottom facing speakers.

81

SMARTPHONE PHOTOGRAPHY

Only for Professionals

81

Reliant on Hardware

Fast

Precise

Stable

Quick focus and capture.

Precise exposure, light sensitivity and white balance.

Crystal clear and sharp images.

109

6 Physical Lenses f/2.0 Aperture13 MPx Gen2 Sony Exmor Sensor

86-4

0.3s Shutter Speed

Thrilling White Balance Accuracy

Stable Image Quality

95-1

OPERATING SYSTEM

115

CyanogenMod 11S

101

Flexible Functions

Themes and Customization

Privacy and Security

Our customer service team is ready to serve you in all launch countries.

Ships from a warehouse near you.

SERVICE

SHOPPING EXPERIENCE

111-1

INVITE SYSTEM

Buy as soon as you get an Invite.Share Invites with your friends and family.

118

Price?Now to the part everyone’s waiting for…

119

Phone Processor Display Storage Battery Cameras Price

Samsung Galaxy S5

2.5 GHz Snapdragon

8015.1 inch 1080p 2GB/16GB 2800mAh 16MPx

2MPx $699

HTC!One M8

2.3 GHz Snapdragon

8015.0 inch 1080p 2GB/16GB 2600mAh Dual 4MPx

5MPx $699

OnePlus One

2.5 GHz Snapdragon

8015.5 inch 1080p 3GB/16GB 3100mAh 13MPx

5MPx ?

119-1

299 16GB

$ USD

2014 Flagship KillerOnePlus One

119-2

64GB?What’s fair to charge for additional

memory?

649iPhone 5S

849iPhone 5S

$

16GB 64GB

$

119-3

USD USD

349 64GB

$ USD

2014 Flagship KillerOnePlus One

121

First batch of invites starts in May 2014.

Look and Feel: exceptional design and premium built quality.

!

Light and Ergonomic: the OnePlus One is easy to hold and weights just 162g.

!

CyanogenMod 11S: fast, reliable and secure OS. !

Best Specs: Qualcomm® SnapdragonTM 801, 3GB of RAM, 3100mAh battery, 13MPx Sony Exmor IMX214 and global LTE coverage.

16GB 64GB

299$ USD 349$ USD

2014 Flagship Killer