benefitfocus one place. 2015. keynote address

Welcome

Forward Looking StatementThis presentation may include forward-looking statements related to the future business and financial performance of Benefitfocus and future events or developments involving Benefitfocus. These statements may be identified by words such as “expects,” “looks forward to,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates,” “may,” “might,” “will,” “could,” “would,” “should,” “targets,” “projects” or words of similar meaning. Forward-looking statements can involve a number of risks and uncertainties that could cause actual results to differ materially from those explicit or implicit in the forward-looking statements, including fluctuations in those results, general economic risks, management of growth, the need to innovate and deliver useful products and services, our ability to compete effectively, reliance on key personnel, privacy, security, regulatory changes, and other risks associated with our business as set forth from time to time in our filings with the SEC. Some of the products and/or product features discussed in this presentation may be works in progress and not yet generally available for sale. Benefitfocus assumes no obligation and does not intend to update any forward-looking statements.

One Place 2015 Event App

#oneplace2015

1. Community Updates 2. Product Announcements 3. Long-Term Vision

Community Updates

Members in the Community

Members in the Community25,000,000+25,000,00025,000,00025,000,00025,000,000

Large Employer Community

Benefitfocus eBilling

Benefitfocus eBilling$6.8 billion in payments

Calendar year 2014

Data Transactions

Data Transactions1.7 billion transactions

Calendar year 2014

Commerce Metrics

Benefitfocus Open Enrollment

Q4 2014

(insurance premium)

$26.9 billion

Benefitfocus Open Enrollment

Q4 2014

(insurance premium)

$26.9 billion

Amazon Holiday Sales

Q4 2014

$29.3 billion

Benefitfocus Average

Premium 2015

spent per person, per year

$4,984

Benefitfocus Average

Premium 2015


$4,984

Amazon Non-Prime Members

2014


estimated average*

$625

Amazon Prime

Members 2014


estimated average*

$1,500

*CIRP (Consumer Intelligence Research Partners, LLC) January 27, 2015

Growing Community of Customers

Trevor AmesGlobal Benefits Manager

Welch Allyn Successes1,400 HDHP 30%

employees in the US with HSA offered moved to HDHP

$400k $1.5 millionunder budget in 2 months under budget for the year

Trevor AmesGlobal Benefits Manager

Washington UtahOregon Idaho

Virginia

VirginiaGeorgia IndianaKentucky Maine Missouri

New Hampshire New York Ohio WisconsinConnecticut

Mercer Marketplace

-BenefitsPro

Experienced explosive growth during 2015 open enrollment…”

Mercer Marketplace

Benefitfocus Ecosystem

Course ListSystem Integrators: Project Manager Implementation Consultant Implementation Configuration Analyst EDI Analyst Payroll Analyst

Customers: Role of the Benefits Administrator Communication Portal: Advanced Techniques Preparing for your first Open Enrollment Preparing for Renewal Plan Modeling Advanced Analytics

©"2015"Benefi+ocus.com,"Inc."All"Rights"Reserved"|"Confiden@al"&"Proprietary!!! 1"

Scaling for Growth

Scaling for GrowthRay AugustChief Operating Officer

Customers at the HeartWednesday

11:00 am - 12:00 pm

Customer Success Center

Product Investment Themes

Addressing the Full Benefits Lifecycle

6084

quarter product roadmap

releases per year

Benefitfocus Product Strategy

months | The Next Five Octobers

Benefitfocus Product Investment Themes

Benefitfocus Product Investment ThemesData Is the Foundation


Provide Insight and Understanding


Extensible Ecosystem





Simplify Complex Administration





Marketplace





The World Is Mobile

Marketplace





The World Is Mobile

Experience

Marketplace

Benefitfocus Product Announcements

The Benefitfocus Marketplace

• Benefitfocus Profile and Smart Welcome • Benefits Snapshot • Responsive Navigation • Integrated Claims Data • Provider and Prescription Drug Listings • Package Recommendations • Integrated Plan Shopping App and Plan Listings • Simplified Shopping Cart • Direct Payment Options • Temporary ID Card • Confirmation Text Messages


Availability & Logistics Autumn 2015

One Place 2015 Sessions What’s New in the Benefitfocus Marketplace Tuesday 2:45 pm - 3:45 pm Wednesday 3:45 pm - 4:45 pm


• Benefitfocus Profile and Smart Welcome • Responsive navigation integrated with eEnrollment • Benefits Snapshot • New Wellness Ecosystem Partners • Standard Wellness Integration API • Calculators and cost modeling tools • Paycheck presentment • Self-Service Total Compensation App

Benefitfocus Communication Portal

DEMO

Availability & Logistics Autumn 2015 and Winter 2015 Also available as a standalone product 10,000+ employees

One Place 2015 Session The Science of Elegant Design: 3 Tips for a More Effective Employee Experience Tuesday 1:30 pm – 2:30 pm

Benefitfocus Communication Portal

• Mobile Smart Welcome • Advanced Branding • Benefits Snapshot • Push Notifications • Integrated Navigation with Quick Links • Paycheck presentment • Document Upload • Profile Editing • Custom Video and Video Library

Benefitfocus App

Availability & Logistics Available Now iOS and Android

One Place 2015 Session The World is Mobile Tuesday 4:00 pm - 5:00 pm

Benefitfocus App

Designumentary

Product Name Simplification

Product Name SimplificationBenefitfocus HR InTouch Marketplace


Benefitfocus HR InTouch Communication Portal


Benefitfocus HR InTouch Mobile App

Benefitfocus HR InTouch Communication Portal

Product Name SimplificationBenefitfocus Marketplace

Benefitfocus Communication PortalBenefitfocus App

• Benefitfocus Profile • Benefit eligibility • Dependents and beneficiaries with simplified profile • Benefits Snapshot • Data exchange dashboard with transaction details • Payroll deduction dashboard • Payroll retroactive deduction support • New standard billing reports • Integrated user interface for Communication Portal • Mobile Activation Tools • Total Compensation Self Service

Benefitfocus Administrator Role

Availability & Logistics Summer, Autumn and Winter 2015

One Place 2015 Sessions Building Campaigns: Increasing Employee Engagement in 2015 and Beyond Tuesday 2:45 pm – 3:45 pm and 4:00 pm – 5:00 pm

Benefitfocus Administrator Role

• Invoice Summary and Details • Consolidated Invoices • Reconciliation Services • Retroactive Adjustments • Role-based administrator access • Approval workflow • Configurable member level consolidation • Integrated payment

Benefitfocus eBilling & Payment

Benefitfocus eBilling & PaymentAvailability & Logistics OE 2015

One Place 2015 Session Streamlining Billing and Payment for Employers Wednesday 3:45 pm - 4:45 pm

Benefit Informatics

Benefit InformaticsCore

AnalyticsAdvanced Analytics

• Integrated with Benefit Administrator Role • Plan shopping with personal claims data • Claims, eligibility, administrative and

biometric data • Dashboard with click-through/drill-down • Data Insights • Web statistics

Benefitfocus Core Analytics

Benefitfocus Advanced Analytics• Extensive financial and clinical analytics

• 70+ pre-defined analytical reporting applications

• Ad hoc reporting with custom filtering

• Scheduled and on-demand reporting

• Drill-down to procedure, diagnosis, provider and EOB

Benefitfocus Core & Advanced AnalyticsAvailability & Logistics Autumn 2015

One Place 2015 Sessions 3 Data Analytics Secrets: Offer the Best Benefits and Prove Program ROI Tuesday 1:30 pm – 2:30 pm

Master Your Reporting: Get the Data You Need When You Need It Wednesday 9:45 am – 10:45 am

Data Cloud: Unlocking the Power of Benefits Wednesday 2:30 pm – 3:30 pm

Benefitfocus Benefits Service Center

Brookdale Senior Living

Employee Services Contact center Analytics

Administration Documentation management Event administration Evidence of insurability administration Paperless dependent eligibility QMCSO administrative assistance Death claim transactional services Claims transaction assistance Telephonic enrollment

Benefitfocus Benefits Service Center

One Place 2015 Session The New Benefits Service Center: The Human Side of Technology Thursday 9:45-10:45 am

Accident Coverage Critical Illness Cancer Protection Hospital Indemnity Term Life Short-term Disability Auto and Home Pet Insurance Group Legal Universal Life Identity Protection Medical Gap Disability Long-term Care

Open Enrollment 2014 with the BenefitstoreAndy RosaDirector HR, Benefits & Workforce Health

Amerigas 2014 Open Enrollment Results

7,674 6,806 89%eligible employees active employees % purchased

Top 2 Policies Premium Protection Volume

Accident 1,521 $363,534 $38 million

Critical Illness 1,280 $462,098 $32 million

Open Enrollment 2014 with the BenefitstoreAndy RosaDirector HR, Benefits & Workforce Health

Benefitstore 2014 Open Enrollment Results

47,002 19,898 42%employee logins policies purchased participation

$5.83m $293 $498mtotal premium avg premium per login total protection

Availability & Logistics Available Now

One Place 2015 Sessions The New Benefitstore: Prepare Your Workforce for the Deductible Gap Wednesday 9:45 am -10:45 am

The New Benefitstore: Add New Dimension to Your Marketplace Thursday 11:00 am – 12:00 pm

The Benefitstore

Maximizing Value for Employers

Benefitfocus MarketplaceeEnrollment Communication

Portal Benefitfocus App

1. Core & Advanced Analytics



1. Core & Advanced Analytics2. Benefitstore



1. Core & Advanced Analytics2. Benefitstore3. Benefits Service Center



1. Core & Advanced Analytics2. Benefitstore3. Benefits Service Center4. eBilling & Payment



1. Core & Advanced Analytics2. Benefitstore3. Benefits Service Center4. eBilling & Payment5. Video



One Place 2015 Exclusive Offers1. Core & Advanced Analytics 2. Benefitstore 3. Benefits Service Center 4. eBilling & Payment 5. Video

Products for EmployersBenefitfocus Marketplace

eEnrollment Communication Portal Benefitfocus App

Core Analytics Advanced Analytics eBilling & Payment Video eExchange Benefits Service Center Benefitstore

Private Exchanges Powered By Benefitfocus


7Individual

Marketplaces


7 16Individual

MarketplacesGroup

Marketplaces


7 16 23Individual

MarketplacesGroup

Marketplaces Total

Benefitfocus Marketplace for Carriers• Enrollment and Administration • Data and Analytics • Multi-carrier, multi-products • Billing and Payment • Decision Support • Group Shopping • Customer support • Branding • Renewals

• Issuer-Direct Marketplace/FFM Integration • Subsidized Shopping • Multi-Carrier, Multi-Plan • Integrated Plan Shopping App with Claims Data • Direct Payment and Payment Redirect • Individual Member Maintenance • Active and Passive Renewals • Renewal landing page • Ancillary benefits

Benefitfocus Individual Marketplace

Benefitfocus Individual Marketplaces

39,178individual applications

in six months

2014



in six months

2014


in three months

2015


54%increase in half

the time


in six months

2014


in three months

2015


$232 million

2014


$232 million

2014


$352 million

2015

$232 million

2014


52%year-over-year

increase

$352 million

2015

31%74%2/3

of applications were FFM integrated

Our Issuer Direct Marketplace Stats

of apps for Issuer-Direct carriers were FFM

Broker assisted applications

Availability & Logistics Available now

Benefitfocus Individual MarketplaceOne Place 2015 Session The Individual Marketplace: Meeting the Consumer Market Where it Lives Wednesday 2:30 pm - 3:30 pm

• Metadata-driven architecture • Multi-carrier, multi-product • Defined Contribution/Benefit • Product Bundling • Unregistered Shopping for Brokers/Administrators • Group Renewals and Renewal Comparison • Broker/Agent registration and tracking

Benefitfocus Small Employer Marketplace

NEW SCREEN

Availability & Logistics Available now

Benefitfocus Small Employer Marketplace

NEW SCREEN

One Place 2015 Sessions The Small Employer Market: Automation is Key Tuesday 2:45 pm - 3:45 pm

How to Build a More Complete Private Exchange for Mid-Size and Large Groups Wednesday 2:30 pm – 3:00 pm

Cyrus AramSenior Director, Product Development - Transform Executive Driver

Photograph of Corvette

Cyrus AramSenior Director, Product Development - Transform Executive Driver

Maximizing Value for Carriers

eEnrollment eSales eExchangeeBilling

Benefitfocus Enterprise Platform


1. Individual Marketplace



1. Individual Marketplace2. Small Employer Marketplace



1. Individual Marketplace2. Small Employer Marketplace3. Large Employer Marketplace



1. Individual Marketplace2. Small Employer Marketplace3. Large Employer Marketplace4. Retiree Marketplace


One Place 2015 Exclusive Offers1. Individual Marketplace 2. Small Employer Marketplace 3. Large Employer Marketplace 4. Retiree Marketplace

Products for CarrierseEnrollment eBilling eExchange eSalesMarketplace for Carriers

Core Analytics Advanced Analytics Benefitstore Benefits Service Center Video

Individual Marketplace Small Employer Marketplace Large Employer Marketplace Retiree Marketplace

Long-Term Vision

the rate enterprise data will grow from 2010 to 2020…

50x

of new data created by individuals…85%

of data growth is net new data types…70%

of employees want to know if they have health risks for developing chronic conditions…

85%

of employees want their health plan to send them reminders about critical health actions such as prescription refills and annual health exams…

65%

Structured DataCensus spreadsheet

Payroll or HRIS database tables

Claims data warehouse

Unstructured DataStructured Data

Biometrics

Social

Images

Video

Documents

Location

Census spreadsheet

Payroll or HRIS database tables

Claims data warehouse Wearables

Structured & Unstructured Data

Biometrics

Social

ImagesVideoDocuments

Location

Wearables

Benefitfocus Data Cloud


Data!Access!Layer!

Services"Router" """"""""""""""Enterprise"Services"

eEnrollment" eSales" eBilling" eExchange" Marketplace" Communica@on"Portal"

AP"

Business"Logic"Methods"

Developers" Brokers" 3rd"Party" Members"Consumers"Admins"

Portals!

Na0ve!Device!Apps!"Mobile"

(phones,"tablets,"watches)"

Content""Managem

ent"

Meta"Data"Arch"

Branding"

JS"Dust"

HTML5"CSS"

Android"iOS"

Responsive"

Batch"In"

Batch"Out"Java"

Camel"Drools" M

ock!

Services!

Java"

Content,"Workflow,"Branding"and"Rules"

Business,"MDD,"Meta"and"UI"

OLAP" Document" Rela@onal"File"System"

High"Availability"

JSON"

Consumers"

Real"Time"In"

Real"Time"Out"

The Benefitfocus Platform


eE"Client"User"

eWeb"Applica@ons"

JSON"Transac@ons"

OLTP"(Oracle)"

Hbase"(User"Profile)""

U@lity"Server"(Jobs/Clients)"

2nd"U@lity"Server"(backup)"

Storm"RealU@me"

Streaming"YARN"

(Hadoop"OS)"Ambari"

(monitoring"&"install)"

Name"Node"Directory"

2nd"Name"Node"Backup"

Data"Node"(Stores"Data)"



Internal"Product"Integra@on"

3rd"Party"Integra@on"

Client"End"User"(Reports)"

API"

Tax"History"

Personal"

Survey"

OfferStart"

Eligibility"

Recommend"

Guided"Shop"Q/A"

Plan"Compare"

Elec@ons"

Event"Manager"

Tx"History"

My"SQL"(Metadata)"

API"

Addi@onal"Data"Sources"

Claims"(My"SQL)"

Social"Media"

CRM"(My"SQL)"

HDFS"

Benefitfocus Data Cloud Design

Jen ClarkData Visualization

The Next Five Octobers2014 2015 2016 2017 2018 2019 2020

Benefits are good.

Thank you.

benefitfocus one place. 2015. keynote address

Technology

forwardlooking statements

transactionscalendar

paymentscalendar year

insurance premium

future business

amazon prime members

number of risks

amazon nonprime members