dconstuct: beyond mobile, beyond web

Beyond MobileBeyond Web

dConstruct 7 September 2012

@scottjensOn

???

Default Thinking

We look at the present through a rearview mirror ;we march backwards into the future

Marshall McLuhan

Perspective is worth 80 IQ points- Alan Kay

mobile apps die?

Web site

Store

Product

Trend 1: App Glut

Web site

Store

Product

Trend 1: App Glut

Value > PainValue

Value > PainPain

Value > Pain

Value > Pain

Value > Pain

Value > Pain

Triumph of the Mundane

“Zombie Apocalypse of smart devices”

Trend 2: Size and cost reduction

Trend 3: Devices leverage other platforms

1 App Glut

2 Size and cost

reduction

+ 3Devices leverage other platforms

+

= ?

Haven’t we seen this before?

Haven’t we seen this before?

Haven’t we seen this before?

Indexing vs Ranking

Just-in-time interaction

Insanity is doing exactly the same thing....and expecting a different result.Einstein

Paradigm Shift

Kuhn Cycle

Kuhn Cycle

Normal Science

Model Drift

Model Crisis

Model Revolution

Paradigm Change         

Kuhn Cycle

Normal Science

Model Drift

Model Crisis

Model Revolution

Paradigm Change         

Galileo

What is our model crisis?

Software Buy Install Reuse

What is our model crisis?

Experience Discover Use Forget

Software Buy Install Reuse

The problem? the ‘browser ghetto’

C:\

Discovery Service

Discovery Service

Discovery Service

2:12 PM3G

T-Mobile Clear

Nearby

Palais Royal

68

Musée du Louvre

Notifications

New SMS from David

Crêpes Justine

T-Mobile Clear

Nearby

Toyota Prius

Maria Jenson

Bang & Olufson

Notifications

New SMS from David

T-Mobile Clear

Notifications

New SMS from David

2:12 PM3G

2:12 PM3G

T-Mobile Clear

Nearby

Palais Royal

68

Musée du Louvre

Notifications

New SMS from David

Crêpes Justine

T-Mobile Clear

Nearby

Toyota Prius

Maria Jenson

Bang & Olufson

Notifications

New SMS from David

T-Mobile Clear

Notifications

New SMS from David

2:12 PM3G

2:12 PM3G

T-Mobile Clear

Nearby

Palais Royal

68

Musée du Louvre

Notifications

New SMS from David

Crêpes Justine

T-Mobile Clear

Nearby

Toyota Prius

Maria Jenson

Bang & Olufson

Notifications

New SMS from David

T-Mobile Clear

Notifications

New SMS from David

2:12 PM3G

2:12 PM3G

T-Mobile Clear

Nearby

Palais Royal

68

Musée du Louvre

Notifications

New SMS from David

Crêpes Justine

T-Mobile Clear

Nearby

Toyota Prius

Maria Jenson

Bang & Olufson

Notifications

New SMS from David

2:12 PM3G

2:12 PM3G

T-Mobile Clear

Nearby

Palais Royal

68

Musée du Louvre

Notifications

New SMS from David

Crêpes Justine

T-Mobile Clear

Nearby

Toyota Prius

Maria Jenson

Bang & Olufson

Notifications

New SMS from David

2:12 PM3G

2:12 PM3G

T-Mobile Clear

Nearby

Palais Royal

68

Musée du Louvre

Notifications

New SMS from David

Crêpes Justine

2:12 PM3G

2:12 PM3G

T-Mobile Clear

Nearby

Palais Royal

68

Musée du Louvre

Notifications

New SMS from David

Crêpes Justine

2:12 PM3G

2:12 PM3G 2:12 PM3G

Question: But web apps suck...

Question: But web apps suck...

Micro Functionality

Question: But web apps suck...

Question: A smart toaster, really?

Question: A smart toaster, really?Use my phone, really?

Question: A smart toaster, really?Use my phone, really?

Question: A smart toaster, really?Use my phone, really?

Liberated Interactivity

Question: A smart toaster, really?Use my phone, really?

Question: No company will do this, no money...

We have to think in layers

Question: No company will do this, no money...

We have to think in layers

1. Discover

2. Interact

3. Communicate

4. Organize

Question: No company will do this, no money...

We have to think in layers

1. Discover

2. Interact

3. Communicate

4. Organize

Question: No company will do this, no money...

We have to think in layers

1. Discover

2. Interact

3. Communicate

4. Organize

Wireless protocol

HTML

RESTFUL

Mix open/closed

Question: No company will do this, no money...

2:12 PM3G 2:12 PM3G

2:12 PM3G 2:12 PM3G

2:12 PM3G 2:12 PM3G

JIT ecosystem

What is our perspective?

1. Apps prevent Just-in-time interaction

2. Model shift from Software to Experience

3. A discovery service breaks out of the ‘browser ghetto’ (Native + Web)

4.Everything we need lying at our feet.We are the next Apple

@scottjenson

scott@jenson.org