dcs local client presentation ppt

The Online Edge

Client Presentation

DotComSecretsWe have a close partnership with Russell Brunson and his company DotComSecrets, one of the top online marketing companies in the world (revenues just under $10 mill. last year).

Russell is a regular guest speaker at Tony Robbins events and other large marketing events across the world.

DotComSecrets

Online Stats

http://www.news.cornell.edu/stories/April08/InternetDivide.ws.html

Online Stats

• 59% access the internet on mobile devices or laptop, up from 51% in April of

2009• Take pictures—76% now do this,

up from 66% in April 2009• Send or receive text messages —

72% vs. 65%• Send or receive email— 34% vs. 25%• Record a video— 34% vs. 19%• Send or receive instant messages—

30% vs. 20%

Online Stats

Online Strategy

The 3 Keys to Success OnlineThe 3 Keys to Success Online

• Targeted Traffic: Targeted Traffic: Steady/Ongoing targeted traffic from multiple sources

• Conversions: Conversions: An engaging website that turns visitors into customers

• Repeat Sales: Repeat Sales: A system for getting the 1st, 2nd, 3rd, 4th sale and beyond plus referrals

Websites on Steroids

Websites on Steroids

Websites on Steroids

Websites on Steroids

Websites on Steroids

Email Marketing

Building first-time sales, repeat sales, Building first-time sales, repeat sales, and referralsand referrals

• Create opt-in for email list• Install backend system that can be

segmented by location• Consulting on email plan of action• Creation of monthly specials email

series

Traffic

• 30 percent of all search engine queries contain a CITY, STATE or ZIP CODE

• 2.6 billion LOCAL searches each month• Internet has now surpassed print Yellow

Pages and newspaper as a primary source for local consumer service information

Traffic

Traffic

New Research by The Kelsey Group and ConStat Indicates 70% of U.S. Households Now Use the Internet

When Shopping Locally for Products and Services

Traffic

54% of search users have substituted Internet/search for

the phone book

Keyword Research

Where is the traffic & do we focus our Where is the traffic & do we focus our effortsefforts

• What keywords get the most traffic• Competitive analysis• Buyer keywords vs. DIY keywords

SEO Explosion

• Onsite optimizationOnsite optimization– Domain name– Title tags– Meta tags– Image tags– Blog (with regular activity and posts

with keywords)

SEO Explosion

• Offsite optimizationOffsite optimization– Search engines are a popularity contest

(think High School)– If a lot of “popular” people say you are

cool…. you are– If a lot of trusted, high pagerank (cool)

sites link to your site, Google and other search engines look VERY favorably on that

– Offsite optimization is all about links (the right kind of links)

SEO Explosion

• Offsite optimization – secret sauceOffsite optimization – secret sauce– Creating Content (articles, videos, blog posts)– Syndicating Content (posting content to video sharing sites,

social bookmarking sites, article sites, some social platforms etc.)

SEO Explosion

Local SEO Explosion

Optimization• Offsite optimization Offsite optimization

(focus on 5 keywords at a time)(focus on 5 keywords at a time)– Web 2.0 properties created for and about Client– 100s of backlinks from the web 2.0 sites– 100s of additional backlinks per month– 3 Videos created– Distributed to all videos sharing sites– 24 articles written over the course of the year

and posted in various places.– All articles, videos, Web 2.0 sites will be pinged,

and social bookmarked creating hundreds of additional links

• Optimization of Google Places page• SEO package with articles and backlinking • 100s backlinks created for your site• 100s of additional unique anchor text

back links for each location

SEO Explosion

Why Ranking Matters

Why Facebook?Why Facebook?

Why Facebook?Why Facebook?

Why Facebook?Why Facebook?

• Be social/fun• Go multi-media• Run contests• Drive traffic for events/specials

What should you do on Facebook?What should you do on Facebook?

86% of Online Users Viewed Online Video in July of 2011

What is the 2What is the 2ndnd Most Popular Most Popular Search Engine?Search Engine?

• #2 most used search engine (behind Google)• 20 hours of video uploaded every minute• More video is uploaded in 60 days than all

3 major US networks created in 60 years• Google LOVES video. YouTube will help with SEO

Why YouTube?Why YouTube?

• Testimonials (client interviews)• Describe your creation• Tea Time• Roving reporter• 5 FAQs• Grand Opening Videos• Groups – fundraising groups

What videos should you create?What videos should you create?

Project Components

• Email Marketing consultation

• SEO explosion for main site

(includes creation of videos, articles, web 2.0 sites, and onsite development including blog pages as

described in SEO section)

• Custom Lead Generation Page

• Bonus: Custom Facebook Page

Investment

Project Components

Total Investment:

$2,500 Set up (to create Custom Lead Generation Page)

$1,000 per month (for SEO Traffic Services)

SEO Guarantee: if after 120 days your site isn’t on page 1 for at least 1 main keyword phrase, we will keep up our SEO Explosion activities for free until we do reach page 1 for at least 1 main keyword phrase. SEO Explosion portion of the project valued at $800 per month.

Investment

Investment

Let’s Get Started!

Dominate Your Market NOW….