dd-zhang portfolio : the curious
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TheSelecTed workS of d.d zhang
curiouS
TheSelecTed workS of d.d zhang
curiouS
5
d.d zhang
Mfa porTfolio
6
THe curious
acadeMy of arT univerSiTy Sch o o l of g r a p hic d e Sig n
7 9 n e w M o n Tg o M e ry, S a n fr a n ciSc o, c a 9415 8
c o u rse p o r Tfo l io S e Min a r (g r a d)
in str u cto r M a ry Sc oT T
d.d zhang 20 6 45 0 0 267
6 3 0 l e av e n w o r T h S T. a p T # 3
S a n fr a n ciSc o, c a 9410 9
e m ail d dzh a n g d e Sig n @ g M ail.c o M
w e b site d d -zh a n g.c o M
producTion Book bin d er y Ta u r u S, 2 7 3 6 16T h S T. • S a n fr a n ciSc o
printer g r a p hic iM a g e ry
Title of b o o k c u r io u S
Sto ck c o u g a r 10 0 l B
p h oto g ra p hy d.d zh a n g
Ty p eface o c r B S T d
S oftw ar e a d o B e c r e aTiv e S uiT e 6.0
© 2 0 12 a l l r ig h TS r e S e r v e d.
n o pa r T of T hiS p u B l ic aTio n c a n B e r e p o r d u c e d wiT h o u T
e x p r e S S p e r MiS Sio n fr o M d.d zh a n g.
wickedneSS iS a MyTh invenTed By good people To accounT for
The curiouS aTTracTiveneSS of oTherS.— oScar wilde
d.d zhang
7
Mfa porTfolio
88
The curiouS
01 pedro almodóvar Movie festival
02 Stop Motion Short film
03 Movie and Music posters
04 experience Music project Branding project
05 ando home paint project
06 Book of absurd nursery rhymes
07 gaea olive oil project
08 Bo
09 le palais des Thes tea packaging
10
conTenT
TaleS & SpiriTS 06 Mfa Thesis
lawS of deSire 46 pedro almodóvar film festival
diS-connecTed 80 Stop Motion Short film
earS have eyeS 98 Movie and Music posters
powered lineS 126 experience Music project Branding project
played lighT 148 ando home paint collection
liTTle deaTh 168 Book of absurd nursery rhymes
Thé à pariS 180 le palais des Thes Tea packaging
pink Sky 194 hallucinogen
follow Me 210 photography work
9
d.d zhang
Mfa porTfolio
10
projecT
| 01 02 03 04 05 06 07 08 09 10
1 0
Mfa TheSiS
projecT
| 01 02 03 04 05 06 07 08 09 10
1 0
TaleS & SpiriTS
d.d zhang
Mfa TheSiS
d.d. zhang
Mfa TheSiS
11
inSTrucTor | phil haMleTT hunTer wiMMer roland young
12
projecT
| 01 02 03 04 05 06 07 08 09 10
1 2
projecT
| 01 02 03 04 05 06 07 08 09 10
1 2
TaleS & SpiriTS
d.d zhang
Mfa TheSiS
TaleS &SpiriTSprojecT 01 Mfa TheSiS
adviSerS phil haMleTT hunTer wiMMer roland young
13
adviSerS
| phil haMleTT hunTer wiMMer roland young
projecT
| 01 02 03 04 05 06 07 08 09 10
1 4
TaleS & SpiriTS
d.d zhang
Mfa TheSiS
d.d. zhang
Mfa TheSiS
1 5
adviSerS | phil haMleTT hunTer wiMMer roland young
16
projecT
| 01 02 03 04 05 06 07 08 09 10
1 6
projecT
| 01 02 03 04 05 06 07 08 09 10
1 6
TaleS & SpiriTS
chineSe liquor uS MarkeT+
d.d zhang
Mfa TheSiS
d.d. zhang
Mfa TheSiS
1 7
adviSerS | phil haMleTT hunTer wiMMer roland young
18
projecT
| 01 02 03 04 05 06 07 08 09 10
1 8
projecT
| 01 02 03 04 05 06 07 08 09 10
1 8
TaleS & SpiriTS
d.d zhang
Mfa TheSiS
1 9
adviSerS
| phil haMleTT hunTer wiMMer roland young
MiSSion introduce chinese liquor Baijiu to the uS
cosmopolitan culture by developing branding
and marketing solutions.
proceSS in the year and half of working on my thesis,
i went to china twice to hunt for distill-
eries: from the family owned local business,
to the state owned national distillery, which
was guarded by the chinese army. although at
some places no photos were permitted and the
guards were strict, i was still able to gener-
ate a lot of original photographs as well as
learn about each stage of making Baijiu: from
fermentation, to mashing, to distillation.
in order to find out how my target audience
would respond to Baijiu, i held numerous tas-
tings and worked with different mixologists in
San francisco.
after countless bottles and endless mixtures,
we created several drinks based on the adven-
turous level of the drinkers.
different chinese mythologies and folktales
were studied intensively after i decided to
market Baijiu as the "ancient drink" created
in the mysterious southwest china. later, the
magic monkey king was picked as the brand
spirit.
deliveraBleThe brand havoc was finally distilled at the
end from all my researches and studies as
the deliverable for my thesis. i created a
fictional distillery as well as developed
a three-step market plan to introduce this
ancient drink from china.
projecT
| 01 02 03 04 05 06 07 08 09 10
2 0
TaleS & SpiriTS
d.d zhang
Mfa TheSiS
d.d. zhang
Mfa TheSiS
2 1
adviSerS | phil haMleTT hunTer wiMMer roland young
2 2
projecT
| 01 02 03 04 05 06 07 08 09 10
2 2
projecT
| 01 02 03 04 05 06 07 08 09 10
2 2
TaleS & SpiriTS
d.d zhang
Mfa TheSiS
2 3
adviSerS
| phil haMleTT hunTer wiMMer roland young
projecT
| 01 02 03 04 05 06 07 08 09 10
2 4
TaleS & SpiriTS
d.d zhang
Mfa TheSiS
2 5
adviSerS
| phil haMleTT hunTer wiMMer roland young
projecT
| 01 02 03 04 05 06 07 08 09 10
2 6
TaleS & SpiriTS
d.d zhang
Mfa TheSiS
2 7
adviSerS
| phil haMleTT hunTer wiMMer roland young
projecT
| 01 02 03 04 05 06 07 08 09 10
2 8
TaleS & SpiriTS
d.d zhang
Mfa TheSiS
adviSerS
| phil haMleTT hunTer wiMMer roland young
projecT
| 01 02 03 04 05 06 07 08 09 10
3 0
TaleS & SpiriTS
d.d zhang
Mfa TheSiS
d.d. zhang
Mfa TheSiS
3 1
adviSerS | phil haMleTT hunTer wiMMer roland young
3 2
TaleS and SpiriTS
projecT
| 01 02 03 04 05 06 07 08 09 10
3 2
TaleS and SpiriTS
projecT
| 01 02 03 04 05 06 07 08 09 10
3 2
TaleS & SpiriTS
d.d zhang
Mfa TheSiS
6.35mm
22.225mm
31.725mm
78.4mm
254mm
78.4mm
9.8mm
d.d. zhang
Mfa TheSiS
3 3
adviSerS | phil haMleTT hunTer wiMMer roland young
projecT
| 01 02 03 04 05 06 07 08 09 10
3 4
TaleS & SpiriTS
d.d zhang
Mfa TheSiS
3 5
adviSerS
| phil haMleTT hunTer wiMMer roland young
projecT
| 01 02 03 04 05 06 07 08 09 10
3 6
TaleS & SpiriTS
d.d zhang
Mfa TheSiS
3 7
adviSerS
| phil haMleTT hunTer wiMMer roland young
projecT
| 01 02 03 04 05 06 07 08 09 10
3 83 8
projecT
| 01 02 03 04 05 06 07 08 09 10
3 83 8
TaleS & SpiriTS
d.d zhang
Mfa TheSiS
3 9
inSTrucTor
| phil haMleTT hunTer wiMMer roland young
projecT
| 01 02 03 04 05 06 07 08 09 10
4 0
TaleS & SpiriTS
d.d zhang
Mfa TheSiS
41
inSTrucTor
| phil haMleTT hunTer wiMMer roland young
projecT
| 01 02 03 04 05 06 07 08 09 10
4 2
06 07 08 09 10
TaleS & SpiriTS
d.d zhang
Mfa TheSiS
d.d. zhang
adviSerS
| phil haMleTT hunTer wiMMer roland young
4 3
projecT
| 01 02 03 04 05 06 07 08 09 10
4 4
TaleS & SpiriTS
d.d zhang
Mfa TheSiS
4 5
adviSerS
| phil haMleTT hunTer wiMMer roland young
projecT
| 01 02 03 04 05 06 07 08 09 10
4 6
TaleS & SpiriTS
d.d zhang
Mfa TheSiS
4 7
adviSerS
| phil haMleTT hunTer wiMMer roland young
4 8
TaleS and SpiriTS
projecT
| 01 02 03 04 05 06 07 08 09 10
4 8
TaleS and SpiriTS
projecT
| 01 02 03 04 05 06 07 08 09 10
4 8
TaleS and SpiriTS
d.d zhang
Mfa TheSiS
4 9
inSTrucTor
| phil haMleTT hunTer wiMMer roland young
d.d. zhang
Mfa TheSiS
projecT
| 01 02 03 04 05 06 07 08 09 10
5 0
pedro alModóvar filM feSTival
d.d zhang
claSS
| inTegraTed coMMunicaTion
lawS of deSireprojecT 02 pedro alModóvar filM feSTival
inSTrucTor hunTer wiMMer claSS inTegraTed coMMunicaTion
51
inSTrucTor
| hunTer wiMMer
projecT
| 01 02 03 04 05 06 07 08 09 10
5 2
pedro alModóvar Movie feSTival goal
creating a set of promotional materials for a
film festival which features films shot by the
Spanish filmmaker pedro almodovar.
approach almodovar was heavily influenced by old holly-
wood movies in which the plot revolves around
a female main character, who often struggles in
tough situations.
Struggling females inspired me to photograph
feminine objects in harsh environments, which
developed into lipstick drawings in the dark
corners of the city. Those lipstick drawings
eventually evolved into expressive illustra-
tions, which was the final direction i felt
strong enough for the project.
52
pedro alModóvar filM feSTival
projecT
| 01 02 03 04 05 06 07 08 09 10
d.d zhang
claSS
| inTegraTed coMMunicaTion
5 3
inSTrucTor
| hunTer wiMMer
ladieS in Though TiMeS
projecT
| 01 02 03 04 05 06 07 08 09 10
5 4
pedro alModóvar filM feSTival pedro alModóvar
almodóvar is arguably the most successful and
internationally known Spanish filmmaker of his
generation. his films are marked by complex
narratives, employ the codes of melodrama and
use elements of pop culture, popular songs,
irreverent humor, strong colors and glossy
décor. desire, passion, family and identity
are among almodóvar’s most prevalent themes.
he has become a major figure on the stage of
world cinema.
he says that films are very entertaining. "it's
important not to forget that films are made to
entertain. That's the key."
i wanT To deMonSTraTe how iMporTanT colorS are in MovieS: iT'S noT a caprice.
d.d zhang
claSS
| inTegraTed coMMunicaTion
5 5
inSTrucTor
| hunTer wiMMer
projecT
| 01 02 03 04 05 06 07 08 09 10
5 6
pedro alModóvar filM feSTival
d.d zhang
claSS
| inTegraTed coMMunicaTion
5 7
inSTrucTor
| hunTer wiMMer
projecT
| 01 02 03 04 05 06 07 08 09 10
5 8
pedro alModóvar filM feSTival
d.d zhang
claSS
| inTegraTed coMMunicaTion
5 9
inSTrucTor
| hunTer wiMMer
projecT
| 01 02 03 04 05 06 07 08 09 10
6 0
pedro alModóvar filM feSTival
d.d zhang
claSS
| inTegraTed coMMunicaTion
6 1
inSTrucTor
| hunTer wiMMer
projecT
| 01 02 03 04 05 06 07 08 09 10
6 2
pedro alModóvar filM feSTival
d.d zhang
claSS
| inTegraTed coMMunicaTion
6 3
inSTrucTor
| hunTer wiMMer
projecT
| 01 02 03 04 05 06 07 08 09 10
6 4
pedro alModóvar filM feSTival
d.d zhang
claSS
| inTegraTed coMMunicaTion
THE WAY OUT IS THROUGH
65
inSTrucTor
| hunTer wiMMer
6 6
pedro alModóvar filM feSTival
projecT
| 01 02 03 04 05 06 07 08 09 10
67
d.d. zhang
claSS
| inTegraTed coMMunicaTion
inSTrucTor
| hunTer wiMMer
projecT
| 01 02 03 04 05 06 07 08 09 10
6 8
pedro alModóvar filM feSTival
d.d zhang
claSS
| inTegraTed coMMunicaTion
6 9
inSTrucTor
| hunTer wiMMer
projecT
| 01 02 03 04 05 06 07 08 09 10
7 0
pedro alModóvar Movie feSTival
d.d zhang
claSS
| inTegraTed coMMunicaTion
d.d zhang
claSS
| inTegraTed coMMunicaTion
7 1
inSTrucTor
| hunTer wiMMer
projecT
| 01 02 03 04 05 06 07 08 09 10
7 2
pedro alModóvar Movie feSTival
7 3
inSTrucTor
| hunTer wiMMer
d.d zhang
claSS
| inTegraTed coMMunicaTion
d.d zhang
claSS
| inTegraTed coMMunicaTion
projecT
| 01 02 03 04 05 06 07 08 09 10
7 4
pedro alModóvar Movie feSTival
d.d zhang
claSS
| inTegraTed coMMunicaTion
7 5
inSTrucTor
| hunTer wiMMer
projecT
| 01 02 03 04 05 06 07 08 09 10
7 6
pedro alModóvar Movie feSTival
d.d zhang
claSS
| inTegraTed coMMunicaTion
d.d zhang
claSS
| inTegraTed coMMunicaTion
7 7
inSTrucTor
| hunTer wiMMer
7 8
pedro alModóvar Movie feSTival
projecT
| 01 02 03 04 05 06 07 08 09 10
7 8
pedro alModóvar Movie feSTival
d.d zhang
claSS
| inTegraTed coMMunicaTion
7 9
inSTrucTor
| hunTer wiMMer
projecT
| 01 02 03 04 05 06 07 08 09 10
8 0
pedro alModóvar Movie feSTival
d.d zhang
claSS
| inTegraTed coMMunicaTion
8 1
inSTrucTor
| hunTer wiMMer
projecT
| 01 02 03 04 05 06 07 08 09 10
8 2
pedro alModóvar Movie feSTival
8 2
pedro alModóvar Movie feSTival
d.d zhang
claSS
| inTegraTed coMMunicaTion
d.d zhang
claSS
| inTegraTed coMMunicaTion
8 3
inSTrucTor
| hunTer wiMMer
projecT
| 01 02 03 04 05 06 07 08 09 10
8 4
The SweeT aBSence STop MoTion ShorT filM
d.d zhang
claSS
| Think ouTSide The Box
8 5
inSTrucTor
| roland young
diS-connecT
projecT 03 The SweeT aBSence STop MoTion ShorT filM
inSTrucTor roland young claSS Think ouTSide The Box
projecT
| 01 02 03 04 05 06 07 08 09 10
8 6
The SweeT aBSence STop MoTion ShorT filM
goal
This short film is done to encourage people to
disconnect themselves from social media which
distract them from reaching their inner selves
sometimes. it is inspired by a quote from the
writer Milan kundera of the czech republic "By
pursuing solitude, we then could maybe enjoy the
sweet absence of those looks we live under. "
approach
The heart in the film is a metaphor for "inner
self". it begins with clogged social media con-
nections, and then cleanses by disconnecting
and finally becomes the birthing ground for
inner beauty. "don't be afraid, you have just
got your eyes closed" by the icelandic band
Mum was the soundtrack used in the film.
8 6
The SweeT aBSence STop MoTion ShorT filM
projecT
| 01 02 03 04 05 06 07 08 09 10
d.d zhang
claSS
| Think ouTSide The Box
8 7
inSTrucTor
| roland young
Social Media v.S. SoliTude
8 8
The SweeT aBSence STop MoTion ShorT filM
projecT
| 01 02 03 04 05 06 07 08 09 10
8 8
The SweeT aBSence STop MoTion ShorT filM
d.d zhang
claSS
| Think ouTSide The Box
8 9
inSTrucTor
| roland young
projecT
| 01 02 03 04 05 06 07 08 09 10
9 0
The SweeT aBSence STop MoTion ShorT filM
Social Media overload = ;(
d.d zhang
claSS
| Think ouTSide The Box
Solitude = freedoM
9 1
inSTrucTor
| roland young
projecT
| 01 02 03 04 05 06 07 08 09 10
9 2
The SweeT aBSence STop MoTion ShorT filM
d.d zhang
claSS
| Think ouTSide The Box
9 3
inSTrucTor
| roland young
projecT
| 01 02 03 04 05 06 07 08 09 10
9 4
The SweeT aBSence STop MoTion ShorT filM
d.d zhang
claSS
| Think ouTSide The Box
9 5
inSTrucTor
| roland young
projecT
| 01 02 03 04 05 06 07 08 09 10
9 6
The SweeT aBSence STop MoTion ShorT filM
d.d zhang
claSS
| Think ouTSide The Box
9 7
inSTrucTor
| roland young
projecT
| 01 02 03 04 05 06 07 08 09 10
9 8
The SweeT aBSence STop MoTion ShorT filM
d.d zhang
claSS
| Think ouTSide The Box
9 9
inSTrucTor
| roland young
projecT
| 01 02 03 04 05 06 07 08 09 10
1 0 0
The SweeT aBSence STop MoTion ShorT filM
1 0 0
The SweeT aBSence STop MoTion Movie
d.d zhang
claSS
| Think ouTSide The Box
d.d zhang
claSS
| Think ouTSide The Box
1 0 1
inSTrucTor
| roland young
projecT
| 01 02 03 04 05 06 07 08 09 10
1 0 2
MuSic and Movie poSTerS
1 0 2
MuSic and Movie poSTerS
projecT | 01 02 03 04 05 06 07 08 09 10
d.d zhang
claSS
| Type experiMenT & Think ouTSide The Box
projecT 04 MuSic and Movie poSTerS
inSTrucTorS STan zienka & roland young claSS Type experiMenT & Think ouTSide The Box
earShave eyeS
103
inSTrucTorS
| STan zienka & roland young
projecT
| 01 02 03 04 05 06 07 08 09 10
1 0 4
MuSic and Movie poSTerS
Sec 01 | fake eMpire
goal
The inspiration of the poster was "fake
empire", a song by Brooklyn-based indie rock
band The national. Mark Mordue of waToday
said "fake empire is a romantic-sounding tune
marked by a quiet declaration that 'we're
half awake in a fake empire,' which married
the lonely-guy blues of a new york night to a
veiled critique of american imperialism."
approach
i tried to capture the idea of "being lost in
a dream city" with experimental type treatment.
after numerous attempts at using different
materials such as bubble wrap, old cardboard
boxes, baby oil, live humans and other objects,
i finally decided that the type created with an
overhead projector and hair gel brought a
certain sense of emptiness and loneliness to
the poster.
d.d zhang
claSS
| Type experiMenT & Think ouTSide The Box
1 0 5
inSTrucTorS
| STan zienka & roland young
failure in Silence
projecT
| 01 02 03 04 05 06 07 08 09 10
1 0 6
MuSic and Movie poSTerS
1 0 6
MuSic and Movie poSTerS
d.d zhang
1 0 7
claSS
| Type experiMenT & Think ouTSide The Box
inSTrucTorS | STan zienka & roland young
projecT
| 01 02 03 04 05 06 07 08 09 10
1 0 8
MuSic and Movie poSTerS
d.d zhang
1 0 9
inSTrucTorS
| STan zienka & roland young
claSS
| Type experiMenT & Think ouTSide The Box
projecT
| 01 02 03 04 05 06 07 08 09 10
11 0
MuSic and Movie poSTerS
d.d zhang
claSS
| Type experiMenT & Think ouTSide The Box
111
inSTrucTorS
| STan zienka & roland young
projecT
| 01 02 03 04 05 06 07 08 09 10
112
MuSic and Movie poSTerS
Sec 02 | fade inTo you
goal
This poster is inspired by the song "fade into
you" from alternative rock/dream pop group
Mazzy Star, which often features psychedelic
guitar drones and hints of blues and folk.
approach
i photographed dried flowers soaked in chemilu-
minescence in the dark to create the background
to convey the dreamy/psychedelic mood. The
type was hand-done with needles, so when held
against light, the title for the poster fades
into the background.
d.d zhang
claSS
| Type experiMenT & Think ouTSide The Box
darkneSS and dreaM
113
inSTrucTorS
| STan zienka & roland young
projecT
| 01 02 03 04 05 06 07 08 09 10
114
MuSic and Movie poSTerS
d.d zhang
claSS
| Type experiMenT & Think ouTSide The Box
115
inSTrucTorS
| STan zienka & roland young
fade inTo you By Mazzy STari want to hold the hand inside you
// i want to take a breath that's
true // i look to you and i see
nothing //i look to you to see the
truth //you live your life //you
go in shadows // you'll come apart
and you'll go black // Some kind of
night into your darkness // colors
your eyes with what's not there. //
fade into you // Strange you never
knew // a stranger's light comes on
slowly //and then it's smiles cover
your heart
projecT
| 01 02 03 04 05 06 07 08 09 10
116
MuSic and Movie poSTerS
117
inSTrucTorS
| STan zienka & roland young
d.d zhang
claSS
| Type experiMenT & Think ouTSide The Box
projecT
| 01 02 03 04 05 06 07 08 09 10
11 8
MuSic and Movie poSTerS
d.d zhang
d.d zhang
claSS
| Type experiMenT & Think ouTSide The Box
inSTrucTorS
| STan zienka & roland young
119
projecT
| 01 02 03 04 05 06 07 08 09 10
1 2 0
MuSic and Movie poSTerS
Sec 03 | la rayon verT
goal
create a poster for the movie le rayon vert
(The green ray), by french director eric rohmer.
The movie is about an unhappy, picky and soc-
ially awkward girl searching for the man of her
dreams. She believes when one sees a rare green
flash at sunset — our own thoughts and those
of others are revealed as if by magic. finally
she meets a young man. She goes with him and
they observe le rayon vert.
approach
Soft petals were used in the photo illustration
to symbolize the fragility of the main charac-
ter. i used a crystal to create the green light
refraction at first. however that direction
seemed too literal and wasn't appropriate for
the movie. eventually, by scanning the petals
and placing them on a vintage green wallpaper i
was able to find a better solution.
The slender type with different arrows was cre-
ated to hint at her terrible indecisiveness and
was inspired by vintage french cigarette ads.
d.d zhang
claSS
| Type experiMenT & Think ouTSide The Box
1 2 1
inSTrucTorS
| STan zienka & roland young
roMance + pickineSS
projecT
| 01 02 03 04 05 06 07 08 09 10
1 2 2
MuSic and Movie poSTerS
1 2 2
MuSic and Movie poSTerS
projecT
| 01 02 03 04 05 06 07 08 09 10
d.d zhang
claSS
| Type experiMenT & Think ouTSide The Box
1 2 3
inSTrucTorS
| STan zienka & roland young
projecT
| 01 02 03 04 05 06 07 08 09 10
1 2 4
MuSic and Movie poSTerS
d.d zhang
claSS
| Type experiMenT & Think ouTSide The Box
1 2 5
inSTrucTorS
| STan zienka & roland young
projecT
| 01 02 03 04 05 06 07 08 09 10
1 2 6
MuSic and Movie poSTerS
Sec 04 | BoyS don'T cry
goal
This poster is dedicated to the film Boys don't
cry directed by kimberly peirce. it is a dra-
matization of the real-life story of Brandon
Teena, a biologically born female who identi-
fied herself as a man and as inter-sexed, who
pursues a relationship with a young woman.
later Teena was beaten, raped and murdered by
his male acquaintances after they discover he
is anatomically female.
approach
The film explores the themes of freedom, cour-
age, identity and empowerment, but was also
brutal and disturbing. i felt the responsibil-
ity of communicating such feelings, hence the
choice of props used.
BruTaliTy killS TranSSexual
d.d zhang
claSS
| Type experiMenT & Think ouTSide The Box
1 2 7
inSTrucTorS
| STan zienka & roland young
projecT
| 01 02 03 04 05 06 07 08 09 10
1 2 8
MuSic and Movie poSTerS
d.d zhang
claSS
| Type experiMenT & Think ouTSide The Box
1 2 9
inSTrucTorS
| STan zienka & roland young
projecT
| 01 02 03 04 05 06 07 08 09 10
1 3 0
experience MuSic projecT Branding projecT
d.d zhang
claSS
| naTure of idenTiTy
projecT 05 experience MuSic projecT Branding projecT
poweredlineS
inSTrucTor gaSTon yagMourian claSS naTure of idenTiTy
131
inSTrucTor
| gaSTon yagMourian
projecT
| 01 02 03 04 05 06 07 08 09 10
1 3 2
experience MuSic projecT Branding projecT
goal
re-brand the eMp Museum (experience Music
project museum) which is dedicated to the his-
tory and exploration of popular music located
in Seattle, washington.
The frank gehry–designed building is located
on the campus of the Seattle center. however,
it has been struggling financially due to it's
unclear identity since it opened.
approach
By re-examining the audience group and design
based on their taste and needs, i was able to
develop a system to serve the purpose.
projecT | 01 02 03 04 05 06 07 08 09 10
1 3 2
experience MuSic projecT Branding projecT
d.d zhang
claSS
| naTure of idenTiTy
experience The MuSic
133
inSTrucTor
| gaSTon yagMourian
projecT
| 01 02 03 04 05 06 07 08 09 10
1 3 4
experience MuSic projecT Branding projecT
d.d zhang
claSS
| naTure of idenTiTy
1 3 5
inSTrucTor
| gaSTon yagMourian
projecT
| 01 02 03 04 05 06 07 08 09 10
1 3 6
experience MuSic projecT Branding projecT
d.d zhang
claSS
| naTure of idenTiTy
1 3 7
inSTrucTor
| gaSTon yagMourian
logologogogogogogogogogogoogo law-
lalalalalalalalalain eos est molupta
quias invellantur?at illendus parup-
tur sitiatiusda dolupta temporum quia
cone volum aute sum sam am imaxim
que rest ut am ad miliquo molores
quossinvent
Experience Music Project
d.d zhang
claSS
| naTure of idenTiTy
1 3 7
inSTrucTor
| gaSTon yagMourian
projecT
| 01 02 03 04 05 06 07 08 09 10
1 3 8
experience MuSic projecT Branding projecT
d.d zhang
claSS
| naTure of idenTiTy
1 3 9
inSTrucTor
| gaSTon yagMourian
projecT
| 01 02 03 04 05 06 07 08 09 10
1 4 0
experience MuSic projecT Branding projecT
projecT | 01 02 03 04 05 06 07 08 09 10
1 4 0
experience MuSic projecT Branding projecT
d.d zhang
claSS
| naTure of idenTiTy
d.d zhang
claSS | naTure of idenTiTy
1 41
inSTrucTor | gaSTon yagMourian
projecT
| 01 02 03 04 05 06 07 08 09 10
projecT
| 01 02 03 04 05 06 07 08 09 10
1 4 214 2
experience MuSic projecT Branding projecT
d.d zhang
claSS
| naTure of idenTiTy
1 4 3
inSTrucTor
| gaSTon yagMourian
projecT
| 01 02 03 04 05 06 07 08 09 10
1 4 4
experience MuSic projecT Branding projecT
d.d zhang
claSS
| naTure of idenTiTy
1 4 5
inSTrucTor
| gaSTon yagMourian
projecT
| 01 02 03 04 05 06 07 08 09 10
1 4 6
experience MuSic projecT Branding projecT
d.d zhang
claSS
| naTure of idenTiTy
1 47
inSTrucTor
| gaSTon yagMourian
projecT
| 01 02 03 04 05 06 07 08 09 10
1 4 8
experience MuSic projecT Branding projecT
d.d zhang
claSS
| naTure of idenTiTy
1 4 9
inSTrucTor
| gaSTon yagMourian
PowEr linEs, in bloodlinEs.
projecT
| 01 02 03 04 05 06 07 08 09 10
1 5 0
experience MuSic projecT Branding projecT
d.d zhang
claSS
| naTure of idenTiTy
1 51
inSTrucTor
| gaSTon yagMourian
projecT
| 01 02 03 04 05 06 07 08 09 10
1 5 2
ando hoMe painT collecTion
projecT | 01 02 03 04 05 06 07 08 09 10
1 5 2
ando hoMe painT collecTion
d.d zhang
claSS
| package deSign
1 5 3
inSTrucTor
| ToM McnulTy
played lighT
projecT 06 ando hoMe painT collecTion
inSTrucTor ToM McnulTy claSS package deSign
projecT
| 01 02 03 04 05 06 07 08 09 10
1 5 4
ando hoMe painT collecTion
goal
develop a line of paint products for the japa-
nese architect whose approach to architecture
was categorized by francesco dal co as critical
regionalism, Tadao ando.
approach
Tadao ando's body of work is known for the
creative use of natural light, which became my
inspiration for this project.
projecT | 01 02 03 04 05 06 07 08 09 10
1 5 4
ando hoMe painT collecTion
d.d zhang
claSS
| package deSign
1 5 5
inSTrucTor
| ToM McnulTy
painT The houSe
projecT
| 01 02 03 04 05 06 07 08 09 10
1 5 6
ando hoMe painT collecTion
d.d zhang
claSS
| package deSign
1 5 7
inSTrucTor
| ToM McnulTy
Tadao ando Tadao ando's body of work is known
for the creative use of natural
light and for architectures that
follow the natural forms of the
landscape. The architect's build-
ings are often characterized by
complex three-dimensional circula-
tion paths. These paths interweave
between interior and exterior
spaces formed both inside large-
scale geometric shapes and in the
spaces between them.
projecT
| 01 02 03 04 05 06 07 08 09 10
1 5 8
ando hoMe painT collecTion
d.d zhang
claSS
| package deSign
1 5 9
inSTrucTor
| ToM McnulTy
latex
projecT
| 01 02 03 04 05 06 07 08 09 10
1 6 0
ando hoMe painT collecTion
d.d zhang
claSS
| package deSign
1 61
inSTrucTor
| ToM McnulTy
projecT
| 01 02 03 04 05 06 07 08 09 10
1 6 2
ando hoMe painT collecTion
d.d zhang
claSS
| package deSign
1 6 3
inSTrucTor
| ToM McnulTy
projecT
| 01 02 03 04 05 06 07 08 09 10
1 6 4
ando hoMe painT collecTion
d.d zhang
claSS
| package deSign
1 6 5
inSTrucTor
| ToM McnulTy
projecT
| 01 02 03 04 05 06 07 08 09 10
1 6 6
ando hoMe painT collecTion
d.d zhang
claSS
| package deSign
1 6 7
inSTrucTor
| ToM McnulTy
projecT
| 01 02 03 04 05 06 07 08 09 10
1 6 8
ando hoMe painT collecTion
d.d zhang
claSS
| package deSign
1 6 9
inSTrucTor
| ToM McnulTy
projecT
| 01 02 03 04 05 06 07 08 09
1 7 0
Book of aBSurd nurSery rhyMeS
d.d zhang
claSS
| experiMenTal Type
1 7 1
inSTrucTor
| STan zienka
liTTledeaThprojecT 07 Book of aBSurd nurSery rhyMeS
inSTrucTor STan zienka claSS experiMenTal Type
projecT
| 01 02 03 04 05 06 07 08 09
1 7 2
Book of aBSurd nurSery rhyMeS
projecT
| 01 02 03 04 05 06 07 08 09 10
1 7 2
liTTle deaTh
goal
design a book for some absurd and old chil-
dren's nursery rhythms.
approach
Since the subject was bizarre and rather curi-
ous, i approached it in a fun and unusual way.
it eventually evolved into a fun book featuring
death's side jobs (instead of killing humans he
kills minor beings such as flowers and fruits)
narrated through nursery rhythms.
d.d zhang
claSS
| experiMenTal Type
1 7 3
inSTrucTor
| STan zienka
deaTh having fun
projecT
| 01 02 03 04 05 06 07 08 09
1 74
Book of aBSurd nurSery rhyMeS
d.d zhang
claSS
| experiMenTal Type
1 7 5
inSTrucTor
| STan zienka
projecT
| 01 02 03 04 05 06 07 08 09
1 76
Book of aBSurd nurSery rhyMeS
d.d zhang
claSS
| experiMenTal Type
1 7 7
inSTrucTor
| STan zienka
projecT
| 01 02 03 04 05 06 07 08 09
1 7 8
Book of aBSurd nurSery rhyMeS
d.d zhang
claSS
| experiMenTal Type
1 7 9
inSTrucTor
| STan zienka
projecT
| 01 02 03 04 05 06 07 08 09
1 8 0
Book of aBSurd nurSery rhyMeS
d.d zhang
claSS
| experiMenTal Type
1 8 1
inSTrucTor
| STan zienka
projecT
| 01 02 03 04 05 06 07 08 09
1 8 2
Book of aBSurd nurSery rhyMeS
d.d zhang
claSS
| experiMenTal Type
1 8 3
inSTrucTor
| STan zienka
projecT
| 01 02 03 04 05 06 07 08 09 10
1 8 4
le palaiS deS TheS Tea packaging
d.d zhang
claSS
| package deSign
1 8 5
inSTrucTor
| ToM McnulTy
Thé à pariSprojecT 08 le palaiS deS TheS Tea packaging
inSTrucTor ToM McnulTy claSS package deSign
projecT
| 01 02 03 04 05 06 07 08 09 10
1 8 6
le palaiS deS TheS Tea packaging
projecT
| 01 02 03 04 05 06 07 08 09 10
1 8 6
le palaiS deS TheS Tea packaging
goal
introduce a line of fine french tea le palais
des Thés to the u.S.
le palais des Thés started out when françois-
xavier delmas, at the head of a group of for-
ty-five tea enthusiasts, decided to create
their own business in 1986. one goal: democ-
ratize tea and help the occident to learn more
about its cultural and gastronomical aspects.
The first shops opens in the 6th arrondissement
of paris.
approach
The aim for the packaging was to connect the
buyers to beautiful boutique tea shops in paris
in a humorous and modern way.
d.d zhang
claSS
| package deSign
1 8 7
inSTrucTor
| ToM McnulTy
afTernoon on Shanzelize
projecT
| 01 02 03 04 05 06 07 08 09 10
1 8 8
le palaiS deS TheS Tea packaging
d.d zhang
claSS
| package deSign
1 8 9
inSTrucTor
| ToM McnulTy
projecT
| 01 02 03 04 05 06 07 08 09 10
1 9 0
le palaiS deS TheS Tea packaging
d.d zhang
claSS
| package deSign
1 9 1
inSTrucTor
| ToM McnulTy
1 9 1
inSTrucTor | ToM McnulTy
d.d zhang
claSS
| packa Sge deSign
projecT
| 01 02 03 04 05 06 07 08 09 10
1 9 2
le palaiS deS TheS Tea packaging
1 9 2
le palaiS deS TheS Tea packaging
d.d zhang
claSS
| package deSign
1 9 3
inSTrucTor
| ToM McnulTy
Rose tea
Aged Pu-erh Tea
19 3
inSTrucTor
| ToM McnulTy
projecT
| 01 02 03 04 05 06 07 08 09 10
1 9 4
le palaiS deS TheS Tea packaging
d.d zhang
claSS
| package deSign
1 9 5
inSTrucTor
| ToM McnulTy
projecT
| 01 02 03 04 05 06 07 08 09 10
1 9 6
le palaiS deS TheS Tea packaging
d.d zhang
claSS
| package deSign
1 9 7
inSTrucTor
| ToM McnulTy
projecT
| 01 02 03 04 05 06 07 08 09 10
1 9 8
hallucinogenS
projecT | 01 02 03 04 05 06 07 08 09 10
1 9 8
hallucinogenS
d.d zhang
claSS
| Typography ii
1 9 9
inSTrucTor
| carolina de BarTolo
pink SkyprojecT 09 hallucinogenS
inSTrucTor carolina de BarTolo claSS Typography ii
projecT
| 01 02 03 04 05 06 07 08 09 10
2 0 0
hallucinogenS
goal
design a book on the science and facts of dif-
ferent kinds of hallucinogens.
projecT
| 01 02 03 04 05 06 07 08 09 10
2 0 0
hallucinogenS
approach
in this project, lines were used to illustrate
the concept of changing of perception. Those
lines then became the grid i followed to layout
the book.
d.d zhang
claSS
| Typography ii
2 0 1
inSTrucTor
| carolina de BarTolo
hallucinogen and Science
projecT
| 01 02 03 04 05 06 07 08 09 10
2 0 2
hallucinogenS
d.d zhang
claSS
| Typography ii
2 0 3
inSTrucTor
| carolina de BarTolo
projecT
| 01 02 03 04 05 06 07 08 09 10
2 0 4
hallucinogenS
d.d zhang
claSS
| Typography ii
2 0 5
inSTrucTor
| carolina de BarTolo
projecT
| 01 02 03 04 05 06 07 08 09 10
2 0 6
hallucinogenS
d.d zhang
claSS
| Typography ii
2 0 7
inSTrucTor
| carolina de BarTolo
projecT
| 01 02 03 04 05 06 07 08 09 10
2 0 8
hallucinogenS
d.d zhang
claSS
| Typography ii
2 0 9
inSTrucTor
| carolina de BarTolo
projecT
| 01 02 03 04 05 06 07 08 09 10
2 1 0
phoTography work
projecT
| 01 02 03 04 05 06 07 08 09 10
2 1 0
phoTography work
d.d zhang
2 11
MeprojecT 10 phoTography workS
followinSTrucTor Shiya zhang aMy carr world
projecT
| 01 02 03 04 05 06 07 08 09 10
2 12
phoTography work
projecT
| 01 02 03 04 05 06 07 08 09 10
california
37.8717° n, 122.2728° w
d.d zhang
2 13
d.d zhang
projecT
| 01 02 03 04 05 06 07 08 09 10
2 14
phoTography work
d.d zhang
2 15
projecT
| 01 02 03 04 05 06 07 08 09 10
2 16
phoTography work
2 16
phoTography work
projecT
| 01 02 03 04 05 06 07 08 09 10 Tibet
29.6480° n, 91.1170° e
d.d zhang
2 17217
d.d zhang
projecT
| 01 02 03 04 05 06 07 08 09 10
2 18
phoTography work
2 18
phoTography work
d.d zhang
2 19219
projecT
| 01 02 03 04 05 06 07 08 09 10
2 2 0
phoTography work
2 2 0
phoTography work
projecT
| 01 02 03 04 05 06 07 08 09 10
d.d zhang
2 2 1
d.d zhang
2 2 1
Sichuan, china
29.5500° n, 106.5069° e
projecT
| 01 02 03 04 05 06 07 08 09 10
2 2 2
phoTography work
2 2 2
d.d zhang
2 2 32 2 3
projecT
| 01 02 03 04 05 06 07 08 09 10
2 2 4
phoTography work
San francisco
29.5500° n, 106.5069° e
d.d zhang
2 2 5
projecT
| 01 02 03 04 05 06 07 08 09 10
2 2 6
phoTography work
projecT
| 01 02 03 04 05 06 07 08 09 10
d.d zhang
2 2 72 2 7
projecT
| 01 02 03 04 05 06 07 08 09 10
2 2 8
phoTography work
d.d zhang
2 2 9
nepal
27.9389° n, 84.9408° e
projecT
| 01 02 03 04 05 06 07 08 09 10
2 3 0
phoTography work
d.d zhang
2 3 1
projecT
| 01 02 03 04 05 06 07 08 09 10
2 3 2
phoTography work
human Soul
0000000° n, 0000000° e
d.d zhang
2 3 3
projecT
| 01 02 03 04 05 06 07 08 09 10
2 3 4
phoTography work
d.d zhang
2 3 5
projecT
| 01 02 03 04 05 06 07 08 09 10
2 3 6
phoTography work
d.d zhang
2 3 7
2 3 8
acknoledgMenT
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