debate: how can charities optimise interest and engagement across generations | the future of...

1

Annie MoretonStrategy Director

Baby Boomer

Pete GrantLead Planner

Millennial

#futurecomms @goodagencyldn

#futurecomms @goodagencyldn

In businesses with purpose.In brands with human values.In causes worth believing in.

In great places to work.In better products to buy.

In a fair, thriving, sustainable world.In you.

Motion:

Who should be the future focus for charities,

3

Annie MoretonStrategy Director

Baby Boomer

Pete GrantLead Planner

Millennial

#futurecomms @goodagencyldn

4#futurecomms @goodagencyldn

Pete GrantLead Planner

Millennial

An opportunity too big to missAnd one much misunderstood

The great gap of unlocked potentialThe most ethical values, but giving the least

We trust brands to do good for usSo charities need to start collaborating

We trust individuals not institutionsEmbrace a radical level of transparency

We were hit hardest by the economic downturnWin our love now, expect payback much later

We’re addicted to instant gratificationInvest in new tech innovation

In conclusion, we’re the long gameBut if you meet our needs, everyone benefits

12#futurecomms @goodagencyldn

Annie MoretonStrategy Director

Baby Boomer

Rich pickings for charitiesWe have all the fun and all the money

We are social media mavensNot natives, but digitally savvy and connected

We seek new skills and experiencesTo make the most of our new lease of life

We have the busiest social calendars of allAnd prefer quality time in the real world

They call us the squeezed sandwichWe have dependents on either side of us

We were born into a time of great changeWitnessing people stand up for what they believed in

In conclusion – we’ll soon lose our core audience of seniors,why not focus now on this time and cash rich group?

DEMOGRAPHICS DIVIDE USVALUES UNITE US

23

Annie MoretonStrategy Director

Baby Boomer

Pete GrantLead Planner

Millennial

#futurecomms @goodagencyldn