dell

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Marketing of DELL

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PRESENTED TOSIR NADEEM AKHTAR

JANJUA

                                                                                                     

THE CALL FOR CHANGE

“The world isn’t static. And a changing world creates a different environment for our business. We are facing rapidly changing market place conditions, major shifts in customer needs and increasing stakeholders expectations. Innovative approaches are needed to enable 21st Century challenges”

INTRODUCTION AND HISTORY

Founded by Michel dell in 1984 headquarter in Austin Texas Most preferred computers system companyKey partnership with MicroSoft,Intel.Simple concept “by selling computer systems directly to customers”

WHAT IS DELL &WHAT WE DO?

Premier provider of product and services

Introducing new technologies with the help of leading companies

Most preferred computer system

Our simple concept

Best understanding of customer needs

Our direct business model

Introducing latest technologies

MISSION & VISION

MISSION “we make computing easy like it should be” VISION “our persistent focus on delivering the best possible customer experience by directly selling our services based on industry standard technology”

GROWTH HIGHLIGHTS

ANNUAL FINAL HIGHLIGHTS

In million per year data FY02*

$

FY01*

$

FY00*

$

FY99*

$

FY98*

$

Net revenue 31,168 31,888 25,265 18,243 12,327

Operating income 2,271 2,768 2,457 2,046 1,316

Net income 1,780 2,310 1,860 1,460 944

Diluted earning per share 0.65 0.84 0.68 0.53 .032

Closing stock price 26.80 25019 37025 50.00 12.43

DELL MISSION STATEMENT

“We make computing easy. Like it should

be!”

STRATEGIC PLANNING

• Competition• Resources• Ambitions

• History• Ability to change

Goals

Objectives

Priorities

BUSINESS PLAN

• Sales and marketing plan• Production plan• Finance plan• human resources plan• Information system plan

DELL BUSINESS PLAN

STRATEGIC PLANNING

• Expertise and capabilities

• Potential benefits of enterprise collaboration

• High computing performance

• support services

• installation services

• software services

THE COUNTINUOUSIMPROVEMENTPROCESS

Strategy InfrastructureTools &

techniques

Culture Process

People

Continuous

improvement

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