demystifying data what they don’t tell you at data school · demystifying data –what they...

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Antonio Acuña MBE – Head of Consulting

Demystifying data – what they don’t tell you at Data School

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“System means a configuration of parts connected and joined together by a web of relationships.”

Bela Banathy

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Data is the new oil, the new gold, the transactional currency used across systems

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Data is not a by-product of a transaction between systems, the systems are a by-product of the need to exchange data

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Transactions occur across systems because a job needs doing

Understand the ‘job to be done’ and you'll know what the right transactional structure should be for your data

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“People do not want a quarter-inch drill, they want a quarter inch hole.”

Theodore Levitt, late editor of the Harvard Business Review

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Define your data needs around the

‘job to be done’, the set of needs that

must be fulfilled for a given outcome.

Meaningful data emerges from

meaningful interactions with users

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Identifying the right ‘data needs’ to

fulfill the ‘job to be done’ will

determine the service principles to

enable a successful data transaction

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Good service design requires that the right processes be put in place to meet user needs

Meeting user needs guarantees that the right data is captured; the data you need to get the job done.

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Meeting user needs guarantees that the right data is captured; the data you need to get the job done.

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There is no bad data, just bad processes

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To get the job done, to design good

services, to fix your processes, you

need to re-imagine how you operate;

you need a strategy to get there.

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A data strategy always responds to a

business need, it is not a thought

piece or a plan; it is an approach to

getting to endgame

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A data strategy should always be

about achieving a specific outcome

given a set of circumstances

(business reality)

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A data strategy should be

reductionist, even if it calls for

expansion

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A data strategy should have an

Implementation Plan; you can't

change how you do data without

changing how the organization works,

how people work.

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An Implementation Plan reflects an

understanding of the risks of

changing and proposes mitigations

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Every data transaction is a response

to a human problem

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AI can help using poorly captured data

but it cannot fix the fact that it is

poorly captured

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Questions?www.parity.net

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