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Antonio Acuña MBE – Head of Consulting

Demystifying data – what they don’t tell you at Data School

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“System means a configuration of parts connected and joined together by a web of relationships.”

Bela Banathy

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Data is the new oil, the new gold, the transactional currency used across systems

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Data is not a by-product of a transaction between systems, the systems are a by-product of the need to exchange data

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Transactions occur across systems because a job needs doing

Understand the ‘job to be done’ and you'll know what the right transactional structure should be for your data

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“People do not want a quarter-inch drill, they want a quarter inch hole.”

Theodore Levitt, late editor of the Harvard Business Review

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Define your data needs around the

‘job to be done’, the set of needs that

must be fulfilled for a given outcome.

Meaningful data emerges from

meaningful interactions with users

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Identifying the right ‘data needs’ to

fulfill the ‘job to be done’ will

determine the service principles to

enable a successful data transaction

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Good service design requires that the right processes be put in place to meet user needs

Meeting user needs guarantees that the right data is captured; the data you need to get the job done.

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Meeting user needs guarantees that the right data is captured; the data you need to get the job done.

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There is no bad data, just bad processes

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To get the job done, to design good

services, to fix your processes, you

need to re-imagine how you operate;

you need a strategy to get there.

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A data strategy always responds to a

business need, it is not a thought

piece or a plan; it is an approach to

getting to endgame

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A data strategy should always be

about achieving a specific outcome

given a set of circumstances

(business reality)

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A data strategy should be

reductionist, even if it calls for

expansion

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A data strategy should have an

Implementation Plan; you can't

change how you do data without

changing how the organization works,

how people work.

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An Implementation Plan reflects an

understanding of the risks of

changing and proposes mitigations

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Every data transaction is a response

to a human problem

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AI can help using poorly captured data

but it cannot fix the fact that it is

poorly captured

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Questions?www.parity.net

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We provide expertise that deliver positive growth for our clients through realising the true value of their data. We are passionate about empowering businesses and government to make better, commercial decisions based on reliable data.

Come talk to us:

W: www.parity.netE: contact@parity.net

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Data SolutionsWe will help you develop your data strategy, designing and delivering data solutions that drive confident, commercial decision- making.

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People SolutionsWe understand the people who understand data. With access to the most experienced talent in the market, we will help you build a team of data experts and leaders to transform your business.

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Organisational SolutionsWe will help your business become a data-driven organization, by shaping and developing your team’s behaviors for high performance.