dennis yu - smo to go: where do mobile and social meet?
Post on 10-May-2015
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EdgeRankEdgeRank
Dennis YuDennis Yu
What is EdgeRank and How does it work?
What is EdgeRank and How does it work?
#NFO#BWENY@DennisYu
Affinity – Weight – Time DecayAffinity – Weight – Time Decay
Affinity – Weight – Time Decay
Comment Share
Photo Video Wall Post
Like
Affinity – Weight – Time DecayAffinity – Weight – Time Decay
User
User Profile
Increases News feed impressions
3
4
672
5
More interaction increases
Feedback %
1 Friends
User likes the page
Get on the News Feed Get on Facebook Suggested
Pages
New Feeds Optimization
R = 0.96
Lady Gaga
Barack Obama
Rihanna
Period: 4/21 – 5/21/2011
Top 24 Facebook PagesTop 24 Facebook Pages
Gordmans
Lane Bryant
More Interactions, More News Feed Coverage
Bigger brands have earlier frequency
• 70% of interactions on a post occur within one hour
• Even more so on larger pages
Thank you!Thank you!
Dennis Yu
http://www.linkedin.com/in/dennisyu
facebook.com/dennisyutwitter.com/dennisyu
dennis-yu.com
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