der hund an der digitalen leine - tractive

PET WEARABLES

Big Pet Data

Der Hund an der digitalen LeineFuture Decoded, April 21st 2016

Michael Hurnaus, CEO Tractive

#fdAustria

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Pets are our passion

Tractive builds apps, pet

wearbales and a social media

platform to create an ecosystem for

pet owners and pet lovers.

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tractiveproducts

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Tractive GPS 2

• <30g (1oz)

• Works in over 80

countries

• Multiple GSM networks

per country

• Waterproof

• Real-time tracking

• Virtual fence

• Clip loss detection

• Heat Alarm

facts

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tractive Motion

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• Fitness Tracker for pets

• Only 6g (0.2oz)

• Waterproof

• Wireless syncing (BTLE)

• Multiple sensors (motion,

movement, ambient

temperature and light,…)

• Additional clips

(multiple colors)

• Leaderboards (worldwide,

friends)

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tractive accessories

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target audience

Pet owners who use smartphones

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tractivemarket

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tractive market

a typical dog owner spends$ 1,500 dollars

per dog per year

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tractive market

the pet accessory market has

grown 5% YOY for the

last 10 years

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tractiveapps

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Tractive apps for iOS & Android

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Tractive PHOTOS

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Tractive PHOTOS

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Tractive Petnames (petnames, catnames & dognames)

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Tractive PetBlabla

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Tractive Pet Battle

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Tractive Dog Walk

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Tractive Revenue Channels

RETAIL online/offlinehardware gadgets

accessories

MOBILE APPSfree & pro versionsin-app purchases

in-app ads

RECURRING REVENUEsubscription model

for some hardware products

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tractive cross-selling

MOBILEusers

HARDWAREcustomers

SOCIAL PLATFORMusers

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big petdata

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The retail communication gap(connection to the customer is lost after they

leave the retail store)

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Retailers know what their customers buy, Tractive knows what they should buy!

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What Tractive knowsabout pets & their owners:name, age, birthday, breed, type of pet, number of pets, pet

health data, pet activity data, photos, arrival of new pets, loss

of pets, location, allergies, vaccinations, size, weight…

owner name & email, language, location, gender…

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How Tractive addresses

potential customers• targeted trigger emails

• push notifications directly on the users cell phone

• personalized in-app messages

• targeted social network campaigns

• non-branded Facebook Pages

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Re-target Visitors

• Address app-users with social media campaigns

• Direct them to the Tractive website

• Re-target visitors based on behavior

• Measure Conversions

• Track user journey

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Marketing (for growth)• Bing Ads, Google Ads, Twitter, Pinterest, ...

• Affiliates

• Influencer Marketing

• Blog

• Cross-Selling / Cross-Marketing Apps

• Know your CAC and CLV

• Almost NO offline marketing

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Summary• Marketing is more than Banners and paid Ads

• Levarage the power of apps

• Fill your funnel with app users

• Build an addressable customer base

• Cross-Sell free apps (it is inexpensive!)

• Data is king

• The obvious business model might not be visible

immediately

PETS ARE OUR PASSION

Contact Information

Tractive GmbHRandlstraße 18a

4061 Pasching

Austria

Office[at]tractive.com

www.tractive.com

Q&A