des 809 kilderrypress presentation_pitch

is an e-commerce venture des

igned to promote and

capitalise on the fine a

rt publishing sector bas

ed in

Derry and the Northwest

region of Ireland.

Kilderrypress.com

*** The idea for the company is born out of the existing Derry Print Workshop.Ltd (DPW) formed in 2000. DPW is a recognised non-profit organisation founded with the aim of providing facilities for artists to make handmade limited edition original fine art prints; intaglio, etching and relief woodblock and also to promote print making as an art form in this region of Ireland.

Derry Print Workshop.Ltd

DPW have recently been successful in the City of Culture 10m Capital fund bid investment for a full blown gyclee fine art digital print system and expansion of the existing workshop to accommodate a high demand from local artists. There is a definite opportunity in establishing an e-business in promoting, growing and selling fine art prints of local graphic artists and the artists associated with the Derry City and Northwest region of Ireland in general.

*** The Workshop Bid is

aimed to grow Artist num

bers /

access to workshop facil

ities and increase graph

ic fine

art production / publica

tion in Derry / NW Regio

n

Phase 1: 15k Phase 2: 35

k

** Kilderrypress.com wil

l act very much as a ‘brand

’

indicating quality fine

art print artwork, fine

art

consultancy and as a pro

motional device to educa

te and

encourage the developmen

t and sales of the graphic

visual arts in this regi

on of Ireland and beyond

.

Kilderrypress.com

“The Kilderrypress.com brand is drawn from an area known as Kilderry bordering Culmore in Co Derry and Inishowen Co Donegal. The location is known as one of the very first areas of human settlement in Ireland and definitely of Derry City. The marriage of one of the first printing techniques, intaglio etching, used by artists such as Rembrandt and Picasso, digital gyclee fine art printing and e-commerce provides a fitting product range for the brand.”

* Kilderrypress.com will be a totally private venture distinct from the DPW enabling it to fully capitalise on other graphic fine art products to include works from quality galleries, established artists such as Chris Wilson and Michael McGuiness and other printmakers who have no connection to the DPW.

Kilderrypress.com

* Existing strong links with the Gordon galleries and Studio 6ix in the centre of Derry City will provide a further product stream of high quality artwork products that will be marketed, sold and distributed through the site.

http://studio6ix.org/

http://www.gordon-gallery.com/

Kilderrypress.com

MARKET:

 •Private clients •community business  •enhanced tourism •professional artists  •corporate clients: eg. Banks … ROI tax incentives for fine art •public sector: eg. hospitals

“The potential market, though niche, is one focusing

on a quality product and certainly has the ability to

reach an international market and distribution

network through establishing commercial

relationships with galleries in Europe and North

America. The business will certainly benefit from the

forthcoming exposure during the UK City of Culture

event in 2013.”

Kilderrypress.com

CHALLENGE:

•Product (Artwork) sourcing and quality control •Distribution and packaging •Developing an appreciation / awareness of handmade fine art printmaking •Marketing Intelligence: Establish client base •Brand Integrity

Kilderrypress.com

COMPETITION: OPPORTUNITY

http://belfastprintworkshop.org.uk http://www.seacourt-ni.org.uk http://stoneyroadpress.com/index.php

Opportunity: little e-commerce / market awareness

***Could become

potential clients!

CEL scotland is a collaborative initiative between

Dundee Contemporary Arts, Edinburgh

Printmakers, Glasgow Print Studio and Peacock Visual

Arts, Aberdeen.

In January this year CEL scotland attended the

London Art Fair which proved a hugely successful

first venture with Works from all the workshops sold

to major public and private collections including the

British Government.

http://www.londonartfair.co.uk/

Kilderrypress.com

IMPACT: DERRY & BEYOND!

•Make real impact for local graphic arts community•Raise profile of graphic arts as an artform and raise awarness within the NW region•Develop links with commercial arts organistions across Europe / US  and elsewhere in the world•Have real impact in visual cuture within N/W of Ireland•Improve Health / well bieng of private and public sector clients•Improve ecenomic well bieng of local artists

•Enhance ecenomic activity and development in the N/W region 

The success of the Glasgow Print Workshop has had a

considerable impact in establishing this city as one of the leading

visual arts centres in the world. This success certainly indicates

the positive long term potential this project could achieve.

'The Glasgow Print Studio is an organisation with charitable

status which exists to encourage and promote the art of

printmaking in the West of Scotland. Founded in 1972,

Glasgow Print Studio has grown in both reputation and size

to offer world class facilities and a wide range of services

to the public and artists alike. Glasgow Print Studio is one

of the largest publishers of original prints in the UK.'

Kilderrypress.com

ARTIST: PAUL BARWISE

Kilderrypress.com

ARTIST: PAUL BARWISE

Kilderrypress.com

ARTIST: PAUL BARWISE

Kilderrypress.com

ARTIST: PAUL BARWISE

Kilderrypress.com

ARTIST: MARGARET ARTHUR

Kilderrypress.com

ARTIST: MARGARET ARTHUR

Kilderrypress.com

ARTIST: MARGARET ARTHUR

Kilderrypress.com

ARTIST: MARGARET ARTHUR

Kilderrypress.com

ARTIST: DAVID CAMPBELL

Kilderrypress.com

ARTIST: DAVID CAMPBELL

Kilderrypress.com

ARTIST: DAVID CAMPBELL