design as a place- change the 7000 the years...greatest minds the new standard for cities “ “...
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CHANGE
THE
QUESTION “
“
thefact“fact“
“
fact
“
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing&marketing&marketing
messages
bestpracticebestpracticebest
savemoney
DESIGN& OBSERVATION
the matrixthe matrixthe matrixthe matrix
7000YEARS7000700070007000YEARSYEARSYEARSYEARS
DESIGNDESIGNDESIGNDESIGN& OBSERVATION& OBSERVATION& OBSERVATION& OBSERVATION
marketingmarketingmarketingmarketingmarketing&marketingmarketingmarketing&marketing&marketing&marketing&&&marketing&marketing&marketing&marketingmarketingmarketingmarketing&marketingmarketingmarketingmarketing&marketingmarketingmarketing&marketing&marketing&marketingmarketingmarketing&marketing
messagesmarketing
messagesmarketing
messagesmessagesmessages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in ton ton tThe Matrix
microdesignDEMOCRACY
thegreatest
mindsgreatest
mindsgreatest
MONUMENTALMOTION
the newstandardfor cities
““
Cities are built “ Cities are built “on spiritualcolumns
Design as a place-making solution
stats formoderncities
“
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
““
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
CHANGETHE
QUESTION
CHANGE
THE
QUESTION “
“
thefact“fact“
“
fact
“
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing&marketing&marketing
messagesDESIGN& OBSERVATION
the matrixthe matrixthe matrixthe matrix
7000YEARS7000700070007000YEARSYEARSYEARSYEARS
DESIGNDESIGNDESIGNDESIGN& OBSERVATION& OBSERVATION& OBSERVATION& OBSERVATION
marketingmarketingmarketingmarketingmarketing&marketingmarketingmarketing&marketing&marketing&marketing&&&marketing&marketing&marketing&marketingmarketingmarketingmarketing&marketingmarketingmarketingmarketing&marketingmarketingmarketing&marketing&marketing&marketingmarketingmarketing&marketing
messagesmarketing
messagesmarketing
messagesmessagesmessages
SQUEEZINGbicycles
in ton ton tThe Matrix
thegreatest
mindsgreatest
mindsgreatest
the newstandardfor cities
““
Cities are built “ Cities are built “on spiritualcolumns
Design as a place-making solution
stats formoderncities
zerosto
heroes
microdesign
SMART FUTURE
MOBILITY?OVERCOMPLICATION?
the matrix
marketing & messages
bestbestbestpracticepracticepracticebestpracticebestbestbestpracticebestpracticebestpracticebestbestbestpracticebest
savesavesavemoneymoneymoney
DESIGN & OBSERVATION
the matrix
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
thethetheLIFE-SIZEDLIFE-SIZEDLIFE-SIZEDCITYCITYCITY
SQUEEZINGbicycles
in toThe Matrix
DEMOCRACY
micromicromicromicrodesigndesigndesigndesignDEMOCRACYDEMOCRACYDEMOCRACYDEMOCRACYDEMOCRACY
thegreatest
mindsMONUMENTALMONUMENTALMONUMENTAL
MOTIONMOTIONMOTION
The Bicycle Urbanism PeoplePlanning, infrastructure, policy, strategy, communications, master classes
Copenhagen, Sao Paulo, Winnipeg, Dublin, Rotterdam, Norwegian Transport Ministry, Groningen, etc.www.copenhagenize.eu
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
CHANGE
THE
QUESTION “
“
thefact“fact“
“
fact
“
is
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
DESIGN& OBSERVATION
the matrixthe matrixthe matrixthe matrix
7000YEARS7000700070007000YEARSYEARSYEARSYEARS
DESIGNDESIGNDESIGNDESIGN& OBSERVATION& OBSERVATION& OBSERVATION& OBSERVATION
SQUEEZINGbicycles
in ton ton tThe Matrix
thegreatest
mindsgreatest
mindsgreatest
the newstandardfor cities
““
Cities are built “ Cities are built “on spiritualcolumns
Design as a place-making solution
stats formoderncities
zerosto
heroes
microdesign
SMART SMART SMART FUTUREFUTUREFUTURE
MOBILITY?MOBILITY?MOBILITY?OVERCOMPLICATION?OVERCOMPLICATION?OVERCOMPLICATION?
the matrix
marketingmarketingmarketing&&&marketing&marketingmarketingmarketing&marketing&marketing&marketingmarketingmarketing&marketing
messagesmessagesmessages
bestbestbestpracticepracticepracticebestpracticebestbestbestpracticebestpracticebestpracticebestbestbestpracticebest
savesavesavemoneymoneymoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desiredesiredesirelineslineslines
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thethetheLIFE-SIZEDLIFE-SIZEDLIFE-SIZEDCITYCITYCITY
SQUEEZINGbicycles
in toThe Matrix
DEMOCRACY
micromicromicromicrodesigndesigndesigndesignDEMOCRACYDEMOCRACYDEMOCRACYDEMOCRACYDEMOCRACY
thegreatest
mindsMONUMENTALMONUMENTALMONUMENTAL
MOTIONMOTIONMOTION
For 7000 years, streets werethe most democractic spacesin the history of homo sapiens.
The car changed our perception of what streets are for. As well as traffic “engineering“.
It happened overnight. Out of desperation.
It was massive.
CHANGE
THE
QUESTION “
“
thefact“fact“
“
fact
“
is
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
DESIGN& OBSERVATION
the matrixthe matrixthe matrixthe matrix
7000YEARS7000700070007000YEARSYEARSYEARSYEARS
DESIGNDESIGNDESIGNDESIGN& OBSERVATION& OBSERVATION& OBSERVATION& OBSERVATION
SQUEEZINGbicycles
in ton ton tThe Matrix
thegreatest
mindsgreatest
mindsgreatest
the newstandardfor cities “
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zeros
to heroes
microdesign
SMART SMART SMART FUTUREFUTUREFUTURE
MOBILITY?MOBILITY?MOBILITY?OVERCOMPLICATION?OVERCOMPLICATION?OVERCOMPLICATION?
the matrix
marketingmarketingmarketing&&&marketing&marketingmarketingmarketing&marketing&marketing&marketingmarketingmarketing&marketing
messagesmessagesmessages
bestbestbestpracticepracticepracticebestpracticebestbestbestpracticebestpracticebestpracticebestbestbestpracticebest
savesavesavemoneymoneymoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
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messagesmarketing
messagesmarketingmarketingmarketing
messagesmarketing
messagesmessagesmessagesmessagesmessagesmessagesmessagesmessagesmessagesmessagesmessagesmessagesmessagesmessagesmessages
thethetheLIFE-SIZEDLIFE-SIZEDLIFE-SIZEDCITYCITYCITY
SQUEEZINGbicycles
in toThe Matrix
DEMOCRACY
micromicromicromicrodesigndesigndesigndesignDEMOCRACYDEMOCRACYDEMOCRACYDEMOCRACYDEMOCRACY
thegreatest
mindsMONUMENTALMONUMENTALMONUMENTAL
MOTIONMOTIONMOTION
““““ Cities are built “““ Cities are built “The Automobile Industry Wakes Up- Marketing and spin - inventing “jaywalking”- Removing obstacles - crosswalks and playgrounds- Name calling - “old fashioned“- It took 2 decades
This change in our perception of streets is the greatest para-digm shift in the history of homo sapiens in cities.
We’re still pay-ing the price.
CHANGE
THE
QUESTION “
“
thefact“fact“
“
fact
“
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing&marketing&marketing
messages
bestpracticebestpracticebest
savemoney
DESIGN& OBSERVATION
the matrixthe matrixthe matrixthe matrix
7000YEARS7000700070007000YEARSYEARSYEARSYEARS
DESIGNDESIGNDESIGNDESIGN& OBSERVATION& OBSERVATION& OBSERVATION& OBSERVATION
desirelines
desiredesiredesiredesirelineslineslineslines
marketingmarketingmarketingmarketingmarketing&marketingmarketingmarketing&marketing&marketing&marketing&&&marketing&marketing&marketing&marketingmarketingmarketingmarketing&marketingmarketingmarketingmarketing&marketingmarketingmarketing&marketing&marketing&marketingmarketingmarketing&marketing
messagesmarketing
messagesmarketing
messagesmessagesmessages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in ton ton tThe Matrix
microdesign
thegreatest
mindsgreatest
mindsgreatest
MONUMENTALMOTION
the newstandardfor cities
““
Cities are built “ Cities are built “on spiritualcolumns
Design as a place-making solution
stats formoderncities
zerosto
heroes
“
“
thefact
is
the matrix
DESIGN & OBSERVATION
the matrix
DESIGN & OBSERVATIONA2BISMA2BISM
DEMOCRACY
“The fact is that auto-mobiles no longer have a place in the big cities of our time”
CHANGE
THE
QUESTION “
“
thefact“fact“
“
fact
“
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing&marketing&marketing
messages
bestpracticebestpracticebest
savemoney
DESIGN& OBSERVATION
the matrixthe matrixthe matrixthe matrix
7000YEARS7000700070007000YEARSYEARSYEARSYEARS
DESIGNDESIGNDESIGNDESIGN& OBSERVATION& OBSERVATION& OBSERVATION& OBSERVATION
desirelines
desiredesiredesiredesirelineslineslineslines
marketingmarketingmarketingmarketingmarketing&marketingmarketingmarketing&marketing&marketing&marketing&&&marketing&marketing&marketing&marketingmarketingmarketingmarketing&marketingmarketingmarketingmarketing&marketingmarketingmarketing&marketing&marketing&marketingmarketingmarketing&marketing
messagesmarketing
messagesmarketing
messagesmessagesmessages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in ton ton tThe Matrix
microdesignDEMOCRACY
thegreatest
mindsgreatest
mindsgreatest
MONUMENTALMOTION
the newstandardfor cities
““
Cities are built “ Cities are built “on spiritualcolumns
Design as a place-making solution
stats formoderncities
zerosto
heroes
“
“
thefact
is
the matrix
DESIGN & OBSERVATION
the matrix
DESIGN & OBSERVATIONA2BISMA2BISM
“The fact is that auto-mobiles no longer have a place in the big cities of our time”Bertrand DelanöeMayor of Paris 2002-2014
CHANGE
THE
QUESTION
SMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
marketing&marketing&marketing
messages
desirelines
desiredesiredesiredesirelineslineslineslines
marketingmarketingmarketingmarketingmarketing&marketingmarketingmarketing&marketing&marketing&marketing&&&marketing&marketing&marketing&marketingmarketingmarketingmarketing&marketingmarketingmarketingmarketing&marketingmarketingmarketing&marketing&marketing&marketingmarketingmarketing&marketing
messagesmarketing
messagesmarketing
messagesmessagesmessages
theLIFE-SIZEDCITY
the newstandardfor cities
““
Cities are built “ Cities are built “on spiritualcolumns
Design as a place-making solution
stats formoderncities
zerosto
heroes
CHANGETHE
QUESTION
CHANGE
THE
QUESTION “
“
thefact“fact“
“
fact
“
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
bestpracticebestpracticebest
savemoney
DESIGN& OBSERVATION
the matrixthe matrixthe matrixthe matrix
7000YEARS7000700070007000YEARSYEARSYEARSYEARS
DESIGNDESIGNDESIGNDESIGN& OBSERVATION& OBSERVATION& OBSERVATION& OBSERVATION
theLIFE-SIZEDCITY
microdesignDEMOCRACY
MONUMENTALMOTION
the newstandardfor cities
““
Cities are built “ Cities are built “on spiritualcolumns
Design as a place-making solution
stats formoderncities
zerosto
heroes SQUEEZINGbicycles
in toThe Matrix
the matrix
marketingmarketingmarketing&&&marketing&marketingmarketingmarketing&marketing&marketing&marketingmarketingmarketing&marketing
messagesmessagesmessagesDESIGN & OBSERVATION
the matrix
DESIGN & OBSERVATIONA2BISMA2BISM
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SQUEEZINGSQUEEZINGSQUEEZINGSQUEEZINGbicyclesbicyclesbicyclesbicycles
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mindsgreatest
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WE LIVE IN CITIES CONTROLLED BY MATHEMATICAL EQUATIONS AND
COMPUTER PROGRAMMES. WE LIVE IN THE MATRIX.
FINE FOR RUNNING SEWERS, ELEC-TRICTY, ETC, BUT NOT FIT FOR HUMAN STREETS.
CHANGE
QUESTION “
“
thefact“fact“
“
fact
“
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
DESIGN& OBSERVATIONDESIGNDESIGNDESIGNDESIGN& OBSERVATION& OBSERVATION& OBSERVATION& OBSERVATION
thegreatest
mindsgreatest
mindsgreatest
MONUMENTALMOTION
the newstandardfor cities
““
Cities are built “ Cities are built “on spiritualcolumns
Design as a place-making solution
stats formoderncities
zerosto
heroes SQUEEZINGbicycles
in toThe Matrix
microdesign
16CHANGE16CHANGE
THE16THEQUESTION16QUESTION
SMART FUTURE
MOBILITY?OVERCOMPLICATION?
marketingmarketingmarketingmarketingmarketingmarketing&&&marketing&marketingmarketingmarketing&marketing&marketing&marketingmarketingmarketing&marketing
messagesmessagesmessages
bestbestbestpracticepracticepracticebestpracticebestbestbestpracticebestpracticebestpracticebestbestbestpracticebest
savesavesavemoneymoneymoney
the matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrix
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thethetheLIFE-SIZEDLIFE-SIZEDLIFE-SIZEDCITYCITYCITY
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DEMOCRACY
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Basic Design PrinciplesWhat if we used them to plan our cities, in-stead of engineering?
What if we designed bicycle infrastructure like we designed smartphones, chairs, tooth-brushes?
Imagine infrastructure designed using the Four Types of Pleasure: Physio, Psycho, Socio, Ideo. Wouldn’t that be nice?Designers think about the end user of the product. The human at the other end.
CHANGE
QUESTION “
“
thefact“fact“
“
fact
“
is
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
bestpracticebestpracticebest
savemoney
DESIGN& OBSERVATIONDESIGNDESIGNDESIGNDESIGN& OBSERVATION& OBSERVATION& OBSERVATION& OBSERVATION
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thegreatest
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MONUMENTALMOTION
the newstandardfor cities
““
Cities are built “ Cities are built “on spiritualcolumns
Design as a place-making solution
stats formoderncities
zerosto
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SMART SMART SMART FUTUREFUTUREFUTURE
MOBILITY?MOBILITY?MOBILITY?OVERCOMPLICATION?OVERCOMPLICATION?OVERCOMPLICATION?
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DESIGN & OBSERVATIONDESIGN & OBSERVATION
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What if we designed bicycle infrastruc-ture like we design chairs?
CHANGE
THE
QUESTION “
“
thefact“fact“
“
fact
“
is
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
bestpracticebestpracticebest
savemoney
DESIGN& OBSERVATION
7000YEARS7000700070007000YEARSYEARSYEARSYEARS
DESIGNDESIGNDESIGNDESIGN& OBSERVATION& OBSERVATION& OBSERVATION& OBSERVATION
desirelines
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theLIFE-SIZEDCITY
SQUEEZINGbicycles
in ton ton tThe Matrix
microdesignDEMOCRACY
thegreatest
mindsgreatest
mindsgreatest
MONUMENTALMOTION
the newstandardfor cities
““
Cities are built “ Cities are built “on spiritualcolumns
Design as a place-making solution
stats formoderncities
zerosto
heroes
SMART SMART SMART FUTUREFUTUREFUTURE
MOBILITY?MOBILITY?MOBILITY?OVERCOMPLICATION?OVERCOMPLICATION?OVERCOMPLICATION?
the matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrix
DESIGN & OBSERVATIONDESIGN & OBSERVATION
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Would you buy six of these chairs for your dining room table?
Cycling Map of French Cities
CHANGE
THE
QUESTION “
“
thefact“fact“
“
fact
“
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
marketing&marketing&marketing
messagesDESIGN& OBSERVATION
7000YEARS7000700070007000YEARSYEARSYEARSYEARS
DESIGNDESIGNDESIGNDESIGN& OBSERVATION& OBSERVATION& OBSERVATION& OBSERVATION
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theLIFE-SIZEDCITY
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MONUMENTALMOTION
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DESIGN & OBSERVATIONDESIGN & OBSERVATION
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DEMOCRACY
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All people want is a chair.
CHANGE
THE
QUESTION “
“
thefact“fact“
“
fact
“
is
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
DESIGN& OBSERVATION
7000YEARS7000700070007000YEARSYEARSYEARSYEARS
DESIGNDESIGNDESIGNDESIGN& OBSERVATION& OBSERVATION& OBSERVATION& OBSERVATION
thegreatest
mindsgreatest
mindsgreatest
MONUMENTALMOTION
the newstandardfor cities
““
Cities are built “ Cities are built “on spiritualcolumns
Design as a place-making solution
stats formoderncities
zerosto
heroes
SQUEEZINGbicycles
in toThe Matrix
microdesign
SMART SMART SMART FUTUREFUTUREFUTURE
MOBILITY?MOBILITY?MOBILITY?OVERCOMPLICATION?OVERCOMPLICATION?OVERCOMPLICATION?
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DESIGN & OBSERVATIONDESIGN & OBSERVATION
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thethetheLIFE-SIZEDLIFE-SIZEDLIFE-SIZEDCITYCITYCITY
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DEMOCRACY
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The seductive power of
objects cantranscend other
important issues - like price or
performance.
CHANGE
THE
QUESTION “
“
thefact“fact“
“
fact
“
is
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
bestpracticebestpracticebest
savemoney
DESIGN& OBSERVATION
7000YEARS7000700070007000YEARSYEARSYEARSYEARS
DESIGNDESIGNDESIGNDESIGN& OBSERVATION& OBSERVATION& OBSERVATION& OBSERVATION
desirelines
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theLIFE-SIZEDCITY
SQUEEZINGbicycles
in ton ton tThe Matrix
microdesignDEMOCRACY
thegreatest
mindsgreatest
mindsgreatest
MONUMENTALMOTION
the newstandardfor cities
““
Cities are built “ Cities are built “on spiritualcolumns
Design as a place-making solution
stats formoderncities
zerosto
heroes
SMART SMART SMART FUTUREFUTUREFUTURE
MOBILITY?MOBILITY?MOBILITY?OVERCOMPLICATION?OVERCOMPLICATION?OVERCOMPLICATION?
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DESIGN & OBSERVATIONDESIGN & OBSERVATION
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CHANGE
THE
QUESTION “
“
thefact“fact“
“
fact
“
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BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
DESIGN& OBSERVATION
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DESIGN & OBSERVATIONDESIGN & OBSERVATION
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Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
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microdesign
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CHANGE
QUESTION
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
bestpracticebestpracticebest
savemoney
theLIFE-SIZEDCITY
microdesignDEMOCRACY
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the newstandardfor cities “
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microdesignDEMOCRACY
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CHANGE
QUESTION
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
bestpracticebestpracticebest
savemoney
DESIGN& OBSERVATIONDESIGNDESIGNDESIGNDESIGN& OBSERVATION& OBSERVATION& OBSERVATION& OBSERVATION
theLIFE-SIZEDCITY
microdesignDEMOCRACY
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the newstandardfor cities “
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
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heroes
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in toThe Matrix
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DESIGN & OBSERVATIONDESIGN & OBSERVATION
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microdesignDEMOCRACY
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Mikael Mikael Mikael Colville-AndersenColville-AndersenColville-AndersenCEO - CopenhagenizeCEO - CopenhagenizeCEO - Copenhagenize
Design Co.Design Co.Design Co.@copenhagenize@copenhagenize@copenhagenize
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Mikael Mikael Mikael Colville-AndersenColville-AndersenColville-AndersenCEO - CopenhagenizeCEO - CopenhagenizeCEO - Copenhagenize
Design Co.Design Co.Design Co.@copenhagenize@copenhagenize@copenhagenize
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the newstandardfor cities
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Mikael Mikael Mikael Colville-AndersenColville-AndersenColville-AndersenCEO - CopenhagenizeCEO - CopenhagenizeCEO - Copenhagenize
Design Co.Design Co.Design Co.@copenhagenize@copenhagenize@copenhagenize
the matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrix
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thegreatest
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Lulu-Sophia
CHANGE
QUESTION
SMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
marketing&marketing&marketing
messages
bestpracticebestpracticebest
savemoney
desirelines
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theLIFE-SIZEDCITY
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in ton ton tThe Matrix
microdesignDEMOCRACY
thegreatest
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the newstandardfor cities
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Mikael Mikael Mikael Colville-AndersenColville-AndersenColville-AndersenCEO - CopenhagenizeCEO - CopenhagenizeCEO - Copenhagenize
Design Co.Design Co.Design Co.@copenhagenize@copenhagenize@copenhagenize
the matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrix
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thegreatest
minds
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Lulu-Sophia
“When will my city fit
me, Daddy?
CHANGE
THE
QUESTION “
“
thefact“fact“
“
fact
“
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
savemoney
the matrixthe matrixthe matrixthe matrix
7000YEARS7000700070007000YEARSYEARSYEARSYEARS
theLIFE-SIZEDCITY
microdesignDEMOCRACY
MONUMENTALMOTION
the newstandardfor cities
““
Cities are built “ Cities are built “on spiritualcolumns
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QUESTION “
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thefact“fact“
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BICYCLE URBANISM BY DESIGN
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theLIFE-SIZEDCITY
thegreatest
mindsgreatest
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stats formoderncities
“zeros
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microdesign
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THE16THEQUESTION16QUESTION
Mikael Mikael Mikael Colville-AndersenColville-AndersenColville-AndersenCEO - CopenhagenizeCEO - CopenhagenizeCEO - Copenhagenize
Design Co.Design Co.Design Co.@copenhagenize@copenhagenize@copenhagenize
bestbestbestpracticepracticepracticebestpracticebestbestbestpracticebestpracticebestpracticebestbestbestpracticebest
savesavesavemoneymoneymoney
the matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrix
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DEMOCRACY
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thegreatest
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Felix
CHANGE
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thefact“fact“
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MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
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THE16THEQUESTION16QUESTION
Mikael Mikael Mikael Colville-AndersenColville-AndersenColville-AndersenCEO - CopenhagenizeCEO - CopenhagenizeCEO - Copenhagenize
Design Co.Design Co.Design Co.@copenhagenize@copenhagenize@copenhagenize
bestbestbestpracticepracticepracticebestpracticebestbestbestpracticebestpracticebestpracticebestbestbestpracticebest
savesavesavemoneymoneymoney
the matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrix
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DEMOCRACY
micromicromicromicrodesigndesigndesigndesignDEMOCRACYDEMOCRACYDEMOCRACYDEMOCRACYDEMOCRACY
thegreatest
minds
the newthe newthe newstandardstandardstandardfor citiesfor citiesfor cities
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Logic- “just make cars uglier so nobody wants to buy them or drive them“- Max 15 km/h- Fence to separate cycle track and road- Light signals- One-way streets for cars- Speed bumps
- Glass roofs to cover all the cycle tracks in the entire city...
CHANGE
THE
QUESTION “
“
thefact“fact“
“
fact
“
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing&marketing&marketing
messagesDESIGN& OBSERVATION
the matrixthe matrixthe matrixthe matrix
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theLIFE-SIZEDCITY
thegreatest
mindsgreatest
mindsgreatest
MONUMENTALMOTION
the newstandardfor cities
““
Cities are built “ Cities are built “on spiritualcolumns
Design as a place-making solution
stats formoderncities
zerosto
heroes
SQUEEZINGbicycles
in toThe Matrix
microdesign
bestbestbestpracticepracticepracticebestpracticebestbestbestpracticebestpracticebestpracticebestbestbestpracticebest
savesavesavemoneymoneymoney
SQUEEZINGSQUEEZINGSQUEEZINGSQUEEZINGbicyclesbicyclesbicyclesbicycles
iiiin tin tn tn tn tn ton ton ton tn tn ton tooooon tooon toThe MatrixThe MatrixThe MatrixThe Matrix
DEMOCRACY
micromicromicromicrodesigndesigndesigndesignDEMOCRACYDEMOCRACYDEMOCRACYDEMOCRACYDEMOCRACY
thegreatest
minds
Free our minds with logic and rationality.
“Glass roofs” already exist.
CHANGE
THE
QUESTION “
“
thefact“fact“
“
fact
“
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
marketing&marketing&marketing
messages
70007000700070007000
desirelines
desiredesiredesiredesirelineslineslineslines
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messagesmarketing
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theLIFE-SIZEDCITY
thegreatest
mindsgreatest
mindsgreatest
MONUMENTALMOTION
the newstandardfor cities
Design as a place-making solution
stats formoderncities
“zeros
to heroes
SQUEEZINGbicycles
in toThe Matrix
microdesign
bestbestbestpracticepracticepracticebestpracticebestbestbestpracticebestpracticebestpracticebestbestbestpracticebest
savesavesavemoneymoneymoney
the matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrixthe matrix
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iiiin tin tn tn tn tn ton ton ton tn tn ton tooooon tooon toThe MatrixThe MatrixThe MatrixThe Matrix
DEMOCRACY
micromicromicromicrodesigndesigndesigndesignDEMOCRACYDEMOCRACYDEMOCRACYDEMOCRACYDEMOCRACY
thegreatest
minds
“““ Cities are built Cities are built Cities are built “ Cities are built “““ Cities are built “ Cities are built “ Cities are built “““ Cities are built “on spiritualon spiritualon spiritualcolumnscolumnscolumns
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William of Ockham1287-1347
Occam’s Razor“Simpler explanations are generally better than more complex ones”
Choose the simplest, most rational solution.
CHANGE
THE
QUESTION “
“
thefact“fact“
“
fact
“
is
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
bestpracticebestpracticebest
savemoney
7000YEARS7000700070007000YEARSYEARSYEARSYEARS
A2BISMA2BA2BA2BA2BISMISMISMISMdesire
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microdesignDEMOCRACY
thegreatest
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MONUMENTALMOTION
the newstandardfor cities
Design as a place-making solution
stats formoderncities
“zeros
to heroes
SMART SMART SMART FUTUREFUTUREFUTURE
MOBILITY?MOBILITY?MOBILITY?OVERCOMPLICATION?OVERCOMPLICATION?OVERCOMPLICATION?
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“““ Cities are built Cities are built Cities are built “ Cities are built “““ Cities are built “ Cities are built “ Cities are built “““ Cities are built “on spiritualon spiritualon spiritualcolumnscolumnscolumns
What would our streets look like if our main consultants were five year-olds, 3rd grad-ers, teams of young design students and a 13th century religious dude?
CHANGE
THE
QUESTION “
“
thefact“fact“
“
fact
“
is
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
bestpracticebestpracticebest
savemoney
7000YEARS7000700070007000YEARSYEARSYEARSYEARS
desirelines
desiredesiredesiredesirelineslineslineslines
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in ton ton tThe Matrix
microdesignDEMOCRACY
thegreatest
mindsgreatest
mindsgreatest
MONUMENTALMOTION
the newstandardfor cities
Design as a place-making solution
What would our streets look like if our main consultants were five year-olds, 3rd grad-ers, teams of young design students and a 13th century religious dude?
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Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
marketing&marketing&marketing
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bestpracticebestpracticebest
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Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
marketing&marketing&marketing
messages
savemoney
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Shams-i-Tabrizi - (1185-1248)darken and lose faith, cities will lose their glamour“
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Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
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“ Cities are built “ Cities are built “on spiritualcolumnsSee our TED talks at
copenhagenize.eu/ted
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