design 'dictatorship

Post on 14-Sep-2014

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A few months ago, I was asked to create a broad introduction to the principles of design. Under the auspices of Design Dictatorship, I presented a number of principles, and design theories with the intention of helping people with no design training to understand 'what' design is, and how they can start to spot what good looks like, and start to build up their own knowledge base.

TRANSCRIPT

DESIGN DICTATORSHIP

(OR, WHAT IS DESIGN? AND HOW DO I SPOT IT?)

(OR, WHAT IS DESIGN?)

“DESIGN IS THINKING MADE VISUAL”

- SAUL BASS

DESIGN IS NOT A THING YOU DO. IT'S A WAY OF LIFE

- Alan Fletcher

“DESIGN IS NOT JUST ABOUT MAKING SOMETHING, IT IS ABOUT DESIGNING THE FEELINGS OF THE PERSON WHO USES IT.”

- Tokujin Yosioka

DESIGN IS NOT JUST THE CREATION OF ‘PRETTY’ THINGS, IT IS THE CREATION OF ORDER, STRUCTURE AND NARRATIVE IN OUR SOCIETY.

DESIGN IS PLAYFUL

DESIGN IS CONTRADICTION

DESIGN IS CONTROVERSY

DESIGN IS BEAUTIFUL

DESIGN BITES BACK

DESIGN IS EMPOWERING.

DESIGN IS CONTROL

DESIGN IS CHAOS

DESIGN IS SIMPLICITY

DESIGN CAN BE A SNOB

DESIGN IS OBSERVATION. OPENING YOUR EYES TO THE WORLD AROUND YOU.

OBJECTS.SPACES.INFORMATION. SERVICES.SYSTEMS.PEOPLE.PLACES.CLOTHES.

WAIT!

THIS WAS A DICTATORSHIP,

RIGHT?

WHERE THE FUCK ARE MY RULES?

DESIGN DEMOCRACY

DEMOCRACY IS CHOICE

DESIGN IS A CHOICE

WHAT IS DESIGN? (FOR YOU)

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