design-led innovation - enabling transformation€¦ · seminar intent –to explore: o how the...

RAAF Plan JerichoDesign-Led Innovation -

Enabling Transformation

Plan Jericho is Air Force’s plan to transform into a fully integrated force that is capable of fighting and winning in the information age.

"Air platforms, command and control, and information management systems must be acquired in a deliberate manner, with a full regard for future operating concepts.

We must achieve the future Air Force by design."

Seminar intent – to explore:o how the RAAF, in partnership with the other

Services, Groups and Industry, can create the appropriate innovation / transformation environment to support the design and implementation of the RAAF’s Plan Jericho.

o Will business as usual work ?

“Every once in a while a

revolutionary product comes

along that changes

everything”

Steve Jobs

Design-Led Innovation

Plan Jericho – “We must achieve the future Air Force by

design”

We need a generational change in

the ISR, network and Comms

systems and other capabilities that

will support the F-35 if we are to get

the most out of the aircraft’s

capabilities … March 2014

AIRMSHL Geoff

Brown

Design-Led Innovation

Design-Led Innovation – what is it ?

Plan Jericho

Narrative

CONOPS

Gap Analysis

Program of Work

Jericho

Dawn ++

Jericho

Experiments

How it works

Design-Led Innovation – what is it ?

Design

Plan Jericho

Narrative

CONOPS

Gap Analysis

Program of Work

Jericho

Dawn ++

Jericho

Experiments

Design-Led Innovation – what is it ?

Design

Plan Jericho

Narrative

CONOPS

Gap Analysis

Program of Work

Jericho

Dawn ++

Jericho

Experiments

Design-Led Innovation – what is

it ?

Desig

n

Plan

JerichoNarrative

CONOPS

Gap Analysis

Program of Work

Jericho

Dawn

++

Jericho

Experiment

s

Innovation

Capability Design

Design-Led Innovation – what is it ?

Design

Plan Jericho

Program of Work

Jericho

Dawn ++

Jericho

Experiments

Innovation

CONOPS Design

Effect Level

Platform

Is Design-Led Innovation feasible

for the RAAF / ADF ?

Design-Led Innovation

“Innovation has nothing to do with

how many R&D dollars you have

… It’s about the people you have,

how you are led and how much

you get it.”

Steve Jobs

Design-Led Innovation

Plan Jericho – Design-Led Innovation

Challenges

Risk / Fear-

innovation in the Canberra Environment

tolerance of failure ?

Having the right people with right skills sets at the right level

Overcoming hierarchical resistance and process …

If history is any guide, the overwhelming majority of the start-ups that attracted funds will ultimately fail … 90 per cent is the rule of thumb

That's a natural part of the entrepreneurial process … it's a sobering reality nonetheless.

Plan Jericho – Design-Led Innovation

Opportunities

Plan Jericho is the opportunity

Teaming to access the right people and skills (i.e. partnerships)

Jericho Team model – design outside-in / empower the middle

Learning

From others - e.g. USAF and Industry

From each other - teaming

Seminar / Workshop Context – AVM John Blackburn AO (Retd), Deputy Chair, Williams Foundation

Opening Address - AIRMSHL Leo Davies AO CSCChief of Air Force

Keynote Address - Lt Gen Jeff Lofgren USAFDeputy Chief of Staff Capability Development

Headquarters Allied Command TransformationMorning tea – 1030 - 1100

Lockheed Martin – Mr Stephen Justice – Skunk WorksDirector for Advanced Systems Development

Boeing – Mr Paul Geery - Phantom WorksVP – Advanced Network and Space Systems

Mr Shane Arnott - Phantom WorksDirector International

End of Morning Seminar at 1230

Seminar Program

Working Lunch @ assigned tables – review of morning’s presentations

1315 - Workshop Context - AVM Warren McDonald AM, CSCDeputy Chief of Air Force

Workshop Session 1 – Questions set by the Jericho team

Afternoon Tea at the tables

Workshop Session 2 – Question set by Jericho team

1545 -Jericho Team Plenary – GPCAPTs Chipman and Campbell

End of Workshop at 1630

Workshop Program

Air Marshal Leo Davies AO

CSC

Chief of Air Force

Design-Led Innovation

Lt Gen Jeff Lofgren

USAF

HQ Allied Command

Transformation

Design-Led Innovation

Mr Stephen Justice

Lockheed Martin Skunk Works

Design-Led Innovation

Mr Paul Geery / Mr Shane

Arnott

Boeing Phantom Works

Design-Led Innovation

AIRMSHL Errol McCormack AO

(Retd)

Chairman, Williams Foundation

Design-Led Innovation