designing a logo

DESIGNIN

G A LO

GO

WHAT IS A LOGO?

a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

Logos are all around us. To the general public they serve as an instant reminder of a company or a product; to the client they’re the point of recognition on which their branding hangs; and to us designers they represent the challenge of incorporating our clients' ideologies into one single graphic.

BEFORE STARTING YOUR LOGO??

Target Audience?Immerse yourself in the brandwho they are,? what they do ?RESEARCH EXISITING LOGOS IN YOUR PARTICULAR FIELD

SKETCH IT OUT

SET THE TONE

Choose your typeface

Avoid gimmicky fonts

THE NAME CAN BE THE LOGO

THINK ABOUT THE SPACE AROUND YOUR LOGO

MOVMENT IN DESIGN

FIGHT THE TEMPTATION TO IMITATE

REBRAND TO STAY MODERN/CURRENT

Apple's Perfect Logo Rebrand

DOUBLE MEANING

BEST LOGOS EVER

14

Should work in black and white first before colour

Should work in any size