designing a logo
TRANSCRIPT
DESIGNIN
G A LO
GO
WHAT IS A LOGO?
a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
Logos are all around us. To the general public they serve as an instant reminder of a company or a product; to the client they’re the point of recognition on which their branding hangs; and to us designers they represent the challenge of incorporating our clients' ideologies into one single graphic.
BEFORE STARTING YOUR LOGO??
Target Audience?Immerse yourself in the brandwho they are,? what they do ?RESEARCH EXISITING LOGOS IN YOUR PARTICULAR FIELD
SKETCH IT OUT
SET THE TONE
Choose your typeface
Avoid gimmicky fonts
THE NAME CAN BE THE LOGO
THINK ABOUT THE SPACE AROUND YOUR LOGO
MOVMENT IN DESIGN
FIGHT THE TEMPTATION TO IMITATE
REBRAND TO STAY MODERN/CURRENT
Apple's Perfect Logo Rebrand
DOUBLE MEANING
BEST LOGOS EVER
14
Should work in black and white first before colour
Should work in any size