Download - Designing a logo
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DESIGNIN
G A LO
GO
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WHAT IS A LOGO?
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a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
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Logos are all around us. To the general public they serve as an instant reminder of a company or a product; to the client they’re the point of recognition on which their branding hangs; and to us designers they represent the challenge of incorporating our clients' ideologies into one single graphic.
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BEFORE STARTING YOUR LOGO??
Target Audience?Immerse yourself in the brandwho they are,? what they do ?RESEARCH EXISITING LOGOS IN YOUR PARTICULAR FIELD
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SKETCH IT OUT
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SET THE TONE
Choose your typeface
Avoid gimmicky fonts
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THE NAME CAN BE THE LOGO
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THINK ABOUT THE SPACE AROUND YOUR LOGO
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MOVMENT IN DESIGN
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FIGHT THE TEMPTATION TO IMITATE
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REBRAND TO STAY MODERN/CURRENT
Apple's Perfect Logo Rebrand
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DOUBLE MEANING
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BEST LOGOS EVER
14
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Should work in black and white first before colour
Should work in any size