designing brand breakthroughs in the cognitive era

IBM Interactive Experience

Designing Brand Breakthroughs in the Cognitive Era

IBM Interactive Experience

@jojobickley

For: AOL Data Summit

Joanna Peña-Bickley Global Chief Creative Officer

IBM Interactive Experience

IBM Interactive Experience

Data Mapping a Revolution

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Communication Mobility Energy

The First Industrial Revolution

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IBM Interactive Experience

Communication Mobility Energy

The Second Industrial Revolution

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IBM Interactive Experience

IBM Interactive Experience

Be An Industrialist

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IBM Interactive Experience

Make a Market in Real-Time

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IBM Interactive Experience

Data That Powers the World

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IBM Interactive Experience

1 Billion

Searches

294 Billion Emails

230 Million Tweets

30+ Petabytes

of data

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IBM Interactive Experience

Welcome to the Cognitive Era

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IBM Interactive Experience

• Paves the way for human engagement at the deepest level

• Scales human expertise to a superpower

• Puts intelligence into your products

• Drives efficiency and lowers costs

• Drives exploration and discovery

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IBM Interactive Experience

What’s the Price of Knowledge?

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IBM Interactive Experience

Make the Market

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Design the Future Today

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