designing delight into your minimum viable products (r1)

@jmspoolJared M. Spool

Designing Delight into Your MinimumViable Products

1 The brownie as MVP

Betty Crocker

US Army MIL-C-44072C

2What makes brownies delightful?

US Marines

Jussi Pasanen — @JOPAS

There is no Minimum Viable Quality

Andrew Crow

3 The 3 flavors of delight

Noriaki Kano

Investment

Use

r S

ati

sfacti

on

PerformancePayoff

Basic Expectations

ExcitementGenerators

TheKanoModel

Frustration

Delight

Investment

Use

r S

ati

sfacti

on

ExcitementGenerators

TheKanoModel

Frustration

Delight

Investment

ExcitementGenerators

TheKanoModel

Delight

PleasureFlow

Dana Chisnell’s 3 Approaches to Delight

Meaning

Purchase price: $3.00

Selling price: $193.50

Designing for Pleasure

Spent Budget at Walmart: 89%

Spent Budget at Crutchfield: 237%

Investment

ExcitementGenerators

TheKanoModel

Delight

Dana Chisnell’s 3 Approaches to Delight

PleasureFlow

Meaning

Designing for Flow

Credit Dan Rubin

Investment

ExcitementGenerators

TheKanoModel

Delight

Dana Chisnell’s 3 Approaches to Delight

PleasureFlow

Meaning

Designing for Meaning

United

Investment

ExcitementGenerators

TheKanoModel

Delight

Dana Chisnell’s 3 Approaches to Delight

PleasureFlow

Meaning

Jussi Pasanen — @JOPAS

Designing Delight into Your MVPs‣ The context of use will determine your design’s

delight

‣ There is no minimum viable quality

‣Design for pleasure, flow, and meaning

@jmspool

jspool@uie.com

uie.com

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