designing the digital experience

David Lee Kingdavidleeking.com

Topeka & Shawnee County Public Library

Designing theDigital Experience

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what is experience?

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American Girl

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Three paths to experience

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Structural Path

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Lots of planning!

Focus GroupsLots of planning!

Focus GroupsLots of planning!

ease of use

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headrush.typepad.com/creating_passionate_users/2006/02/its_the_stupid.html

Community Path

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digital community experience...

Real Conversation

Invitation

Participation

Sense of Familiarity

Telling our Stories

tscpl.org

video

blogs facebook

comments

conversation

IM reference

flickr

myspace

youtube

connections

participation

Customer flickr.com/photos/thomashawk/5741775/

Path

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Digital Version?

Commonalities?

Commonalities?

CustomerJourney

Mapping

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http://www.flickr.com/photos/92wardsenatorfe/3126053699/

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what’s next?

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#1list

en

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what are they saying about you?

improveyourtouch points

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x

Check This Out Now!

ask

focus groups

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stats

be snoopy (just a bit)

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#2jum

pstart

Plan yourlibrary eXperience

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improve the ordinary

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improve the ordinary

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improve the ordinary

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your process

is showing

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customers first

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#3pesquisaconsumo.blogspot.com/2010_04_01_archive.html

it’s a destination

it’s a destination

interactionis key

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your stuff

your staff

listen

it’s a destination

jumpst

art

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Q & ATime