designing your annual board appeal
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Building Your Annual Board Appeal
2014Linda Lysakowski, ACFRE
President, Linda Lysakowski, LLC
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
How Does Your Board View Fundraising?
The “Tin Cup” mentality?A necessary evil?We don’t need it.
Not my job!I don’t know how.
I don’t want to bug my friends!
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Why is Board Giving Important to Your Fundraising?
o They have a fiduciary responsibility for the organization!
o They are volunteers!o They lend credibility to the organization!o Funders expect it!o They care (or should care), more than anyone else,
about the organization!
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Helping Board MembersUnderstand Their Role
o Board Recruitmento The Development Committee o The Board Appealo Board Educationo Brainstorming
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Board Giving—The Board Appeal
100%
Meaningful Levels
Early Commitment
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Board Giving—The Board Appeal
100% means 100%--every board member must give:
What if they cannot afford to give?
What if they don’t want to give?
Back to board recruitment
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Board Giving—The Board AppealMeaningful Levels:
Is it $500, $1,000, $5,000?
Is it give or get?
Back to board recruitment
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Board Giving—The Board AppealEarly Commitment
Fundraising from the inside out
Look at your development calendar
Look at your fiscal year
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Designing Your Board Appealo Start with the Chair—who asks the chair?o Evaluate Board Giving Potential—use major gift
strategieso Prepare Materials—a good tool to useo Creating a Philanthropic Environment—is
fundraising important in your organization?o Ask Board Members Personally—the five to one rule
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Designing Your Board Appealo Start with the Chair—who asks the chair?o Evaluate Board Giving Potential—use major gift
strategieso Prepare Materials—a good tool to useo Creating a Philanthropic Environment—is
fundraising important in your organization?o Ask Board Members Personally—the five to one rule
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Who Asks the Boardo Start with the Chair—who asks the chair?o Ask Board Members Personally—the five to one
rule o An asker must a giver be!
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Special Offers• Special offer on Board Boot Camp
$1,000 plus travel expenses if booked before July, 2014 and held by December 31, 2014
• 15% Discount on Fundraising for the GENIUS, 2nd edition or YOU and Your Nonprofit Board if purchased by July 31 2014: use discount code:
linda2014books at www.CharityChannel.com
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Questions
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Thank YouContact Linda at linda@lindalysakowski.com
www.lindalysakowski.com
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
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