developing your startup story: an interactive workshop w/ sara gaviser leslie

DEVELOPING

STARTUP STORYYOUR

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COMPANYPURPOSE PROBLEM SOLUTION WHY NOW/

WHY USMARKET

SIZE

PRODUCT TEAM BUSINESSMODEL COMPETITION FINANCIALS

FILE NOT FOUND!

“What is conceived well is expressed

clearly.”

– NICOLA BOILEAU

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COMPANYPURPOSE PROBLEM SOLUTION WHY NOW/

WHY USMARKET

SIZE

PRODUCT TEAM BUSINESSMODEL COMPETITION FINANCIALS

TABLE OF CONTENTS

KNOW YOUR AUDIENCE

from

TO

CASE STUDY:ZIMEK

ZIMEK PROVIDES A SOLUTION THAT IS EFFICIENT,

SAFE, AFFORDABLE AND READY

TO DEPLOY EVERYWHERE RESISTANT MICROBES

ARE FOUND.

SUPERBUGS/RESISTANT MICROBES CANNOT

BE STOPPED

AUDIENCE MOVE TO:

AUDIENCE MOVE FROM:

AUDIENCE MOVE TO:

WHAT DO YOU NEED THEM TO BELIEVE? WHY?

WHAT DOES YOUR AUDIENCE BELIEVE

RIGHT NOW?

AUDIENCE MOVE FROM:

YOUR TURN…

ZIMEK’S PATENTED MICRO-MIST TECHNOLOGY WILL REVOLUTIONIZE THE DECONTAMINATION INDUSTRY AND PROTECT HUMAN BEINGS FROM DANGEROUS SUPERBUGS.

BIG IDEA:

AUDIENCE MOVE FROM:

AUDIENCE MOVE TO:ZIMEK PROVIDES A SOLUTION THAT IS EFFICIENT, SAFE, AFFORDABLE AND READY TO DEPLOY EVERYWHERE RESISTANT MICROBES ARE FOUND.

SUPERBUGS/RESISTANT MICROBES CANNOT BE STOPPED.

PROPOSED STORY ARC:WE ARE LOSING THEBATTLE

EXISTING SOLUTIONS DON’T WORK

INTRODUCING ZIMEK

CALL TO ACTION

SLIDE MAIN IDEA SPEAKER NOTES

ZIMEK • (TITLE SLIDE)

SHOW PICS OF THE MICROBES (MAY OVERLAY WITH HEADLINE)

• We are losing the battle against virtually all species of infection-causing microbes: bacteria, viruses, and mold spores

• These microbes have become resistant to almost all antibiotics

• As a result, untreatable infections will become the greatest public health issue crisis in history

(BUILD?)

SIX CRUISE SHIPS

AIRPLANE

PICTURES OF BABIES AT DAY CARE AND ELDERLY PEOPLE AT A NURSING HOME

• Infections across a broad range in public facilities, transportation

• Norovirus has already hit six large cruise liners in 2014. That’s over 25,000 people exposed in four months!

• They are hitting us in the air, too. As recently as December, active tuberculosis caused a plane to get rerouted. Expensive and frustrating

• Dangerous strains of the flu enter schools and nursing homes. Both the very old and very young are vulnerable…and dying.

SECTION 1: WE ARE LOSING THE BATTLE

SLIDE MAP:

1.

2.

3.

PITCH DECK

RECRUITING /ON BOARDING

STATE OF THE INDUSTRY

CEO STORY

CUSTOMER STORY

YOUR FUNDING DECK IS THE FIRST ITERATION OF YOUR CORPORATE NARRATIVE.

BIG IDEA:

AUDIENCE MOVE FROM:

AUDIENCE MOVE TO:A GREAT FUNDING DECK CAN SUPPORT ALL FUTURE COMMUNICATIONS EFFORTS

A FUNDING DECK IS A REQUIREMENT FOR CAPITAL RAISING

PROPOSED STORY ARC:THE FUNDING DECK IS A NECESSARY EVIL

YOU NEED TO THINK OF IT AS AN AUDIENCE JOURNEY

THE FROM—TO FRAMEWORK CAN SERVE AS A GUIDE

NAIL THE DECK GET IT RIGHT AND ALL IS EASIER

“So much of the job of startup CEO is

recruiting and selling. Ability to pitch investors

is proxy.”– MARC ANDREESSEN

SO GET GOING!

Q&A

SARA GAVISER LESLIE. . .

sara@inotherwordsonline.comwww.inotherwordsonline.com

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