devos portland arts orgs on social media

Social Media for the Arts

Agenda1. Why bother? 2. How to do it? 3. What to post? 4. When to measure? 5. Q&A

DeVos Institute, October 2014

Strategy

@devonvsmith

who’s your audience?

how can you provide unique value to them?what do you

want from them?

social media isn’t one-way

communication.

social media doesn’t

sell tickets.

social media isn’t

a coupon.

social media is a

conversation.

social media is cheap.

social media is transparent.

social media is social proof.

12

social media is self organizing.

social media is pervasive.

14

social media is real time.

how can the arts do it better?

creativecontent

personalrelationships

experiencedstorytellers

5 Productivity Tips

@devonvsmith

just listen.

21

plan ahead.

post signage.

ask for action.

enlist colleagues.

Social Platforms

@devonvsmith

1.2 billion

1.1 billion

270 million

225 million

broad reach + imagessearch engine + related videos

you typically start here.

real time + journalists

quality images + narrow POV

50 million

70 million

and experiment with these.young demo + narrow POV

behind scenes + craft projects

190 million

+ 540 million enhances search results

connect professionals

ask questions.

use images.

use video.

use links.

use good news.

use tags.

use yourself.

use illustrations.

use the news.

use data.

Quality matters.

Use your bio.

Share a lifestyle.

Use what’s available.

Behind the scenes.

Provide props.

Show your progress.

Share the love.

Take a perspective.

Engage with fans.

Ask for support.

Re-post fans.

Ask for input.

Cross promote.

Run a contest.

Tag partners.

Make it easy.

Take it offline.

Use your brand.

Multiple voices.

Be playful.

Show your space.

Snapseed VSCOcam

Tangent Vintique

Diptic PicTwo

Phonto Photolettering

1. take photo

2. apply filter

3. combine

4. add text

›❯ Character counts. 110 characters or less makes it easier for others to RT and add context.

›❯ Mentions. @mention other influencers to build relationships with them.

›❯ Favorites. Great to use as an introduction to yourself.

›❯ Link location. Typically best after copy, and before the hashtag.

›❯ Hashtags. No more than two. Typically not worth it to create your own.

›❯ Multimedia. Tweets that include photos get 1.5x retweets compared to the average Tweet.

›❯ Don’t bury the lead: Make your first four words count. That’s what people scan.

›❯ Emotion. Show your enthusiasm and passion for your work, and your personal interests.

›❯ RT in the service of a good cause. When used in moderation, it’s okay to ask for an RT.

›❯ Time of day. Morning commute, lunch, end of the workday, late nights.

›❯ Frequency. Several times per day, spaced out over time.

Twitter

Measurement

@devonvsmith

measure the fewest things

possible.

faceb

ook.

twitte

r.

rowf

eede

r.

icono

squa

re.

Questions? !

slideshare.net/devonvsmith

“Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better.” - Avinash Kaushik, Google