dfa night school: twitter

Twitter: Hype vs. Reality

August 15th, 2009Questions? nightschool@democracyforamerica.com

Twitter: #dfans Paid for by Democracy for America, www.democracyforamerica.com,

and not authorized by any candidate or candidate’s

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…live @

Tonight’s Trainers

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Matt BlizekNight School Host

@dfatraining

Jen NedauAir America

www.jennedeau.com@humanfolly

Adam GreenPCCC

www.boldprogressives.com@adamgreenonline

What is Social MediaWhat does Social Media Offer? Organizational efficiencies Reduced transaction costs Free advertising Owning the brand on multiple platforms Engaging new consumers Two-way conversation

Social Media is relevant because: Social Media is great for getting out the message Reaches people where they are at Interest based vs. friend based A new way to communicate

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Social Media Stats

Check out Marta Kagan’s: What the F**K is Social Media: One Year Later

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Connecting to the Viral Loop of Information

Visual Content

Image credit: Brian Solis & @Jess3

et al. – et alias “and others”i.e. – id est “that is”e.g. – exempli gratia “for example”

Twitter is a natural extension of the way we speak.

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Tweeting BasicsTweet: The result of posting to Twitter

RT: The result of reposting someone else’s tweet

H/T: Hat-tip, give credit where it’s due

@ Message: A response or a message to a specific handle. When used at the beginning, it can be found under the replies tab (a sort of public “inbox”)

DM: Direct Message, can send only to those following you (goes into your private Direct Message “inbox”)

Hashtag: The # sign is used to denote a major topic (like tagging/categorizing on a blog)

Popular progressive hashtags: #p2 #topprog #rebelleft #woc #fem2

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“Hi, my name is Jen. And I’m addicted to Twitter.” What about

you?

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Questions?Email:

nightschool@democracyforamerica.com

Twitter: #dfans

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Personal vs. Professional• Know thyself.

• Know thy brand.

• The personal is professional.

my passion

my job

my interest

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Set Up A Profile. What’s Missing?

Twitter Checklist:

Short, interesting bio

Icon & background image

Link out to your website

Use @Replies

Use Bitly.com to track clicks

Follow people back

Use a real name

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Slowly making progress…Denial Surprise Acceptance Addiction

It takes about three months to get someone on 100% board

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Measuring Your Brand

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www.search.twitter.com Or use search on Tweetdeck

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How do I FIND Followers?

Photo credit: Caroline Middlebrook

How do I get people to follow

me?

Online Tools for Twitter

• Tweetdeck (http://www.tweetdeck.com)

• Twhirl (http://www.twhirl.org/)

• Digsby (http://www.digsby.com/)

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Questions?Email:

nightschool@democracyforamerica.com

Twitter: #dfans

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