dfa night school: twitter
DESCRIPTION
DFA Night School is back to help you master the emerging art of Twitter. This new medium is rising faster than any other social networking platform, but is it destined to be overloaded with celebrity gossip and trivia or will it become a revolutionary tool for social change? We will explore it's strengths and limitations as we work to separate the hype from Reality on using Twitter to organizing online.Our guest trainers will be Adam Green from the PCCC (@adamgreenonline) and Jen Nedeau (@humanfolly) from Air America. This training will take place live from the Netroots Nation convention in Pittsburgh. You can be part of this great event for free right from your own home.TRANSCRIPT
Twitter: Hype vs. Reality
August 15th, 2009Questions? [email protected]
Twitter: #dfans Paid for by Democracy for America, www.democracyforamerica.com,
and not authorized by any candidate or candidate’s
committee.
…live @
Tonight’s Trainers
Questions? [email protected] 2
Matt BlizekNight School Host
@dfatraining
Jen NedauAir America
www.jennedeau.com@humanfolly
Adam GreenPCCC
www.boldprogressives.com@adamgreenonline
What is Social MediaWhat does Social Media Offer? Organizational efficiencies Reduced transaction costs Free advertising Owning the brand on multiple platforms Engaging new consumers Two-way conversation
Social Media is relevant because: Social Media is great for getting out the message Reaches people where they are at Interest based vs. friend based A new way to communicate
Questions? [email protected] 3
Social Media Stats
Check out Marta Kagan’s: What the F**K is Social Media: One Year Later
Questions? [email protected] 4
Questions? [email protected] 5
Connecting to the Viral Loop of Information
Visual Content
Image credit: Brian Solis & @Jess3
et al. – et alias “and others”i.e. – id est “that is”e.g. – exempli gratia “for example”
Twitter is a natural extension of the way we speak.
Questions? [email protected] 6
Tweeting BasicsTweet: The result of posting to Twitter
RT: The result of reposting someone else’s tweet
H/T: Hat-tip, give credit where it’s due
@ Message: A response or a message to a specific handle. When used at the beginning, it can be found under the replies tab (a sort of public “inbox”)
DM: Direct Message, can send only to those following you (goes into your private Direct Message “inbox”)
Hashtag: The # sign is used to denote a major topic (like tagging/categorizing on a blog)
Popular progressive hashtags: #p2 #topprog #rebelleft #woc #fem2
Questions? [email protected] 7
Personal vs. Professional• Know thyself.
• Know thy brand.
• The personal is professional.
my passion
my job
my interest
Questions? [email protected] 10
Set Up A Profile. What’s Missing?
Twitter Checklist:
Short, interesting bio
Icon & background image
Link out to your website
Use @Replies
Use Bitly.com to track clicks
Follow people back
Use a real name
Questions? [email protected] 11
Slowly making progress…Denial Surprise Acceptance Addiction
It takes about three months to get someone on 100% board
Got Questions? [email protected] 12
Questions? [email protected] 15
How do I FIND Followers?
Photo credit: Caroline Middlebrook
How do I get people to follow
me?
Online Tools for Twitter
• Tweetdeck (http://www.tweetdeck.com)
• Twhirl (http://www.twhirl.org/)
• Digsby (http://www.digsby.com/)
Questions? [email protected] 16
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