Download - DFA Night School: Twitter
Twitter: Hype vs. Reality
August 15th, 2009Questions? [email protected]
Twitter: #dfans Paid for by Democracy for America, www.democracyforamerica.com,
and not authorized by any candidate or candidate’s
committee.
…live @
Tonight’s Trainers
Questions? [email protected] 2
Matt BlizekNight School Host
@dfatraining
Jen NedauAir America
www.jennedeau.com@humanfolly
Adam GreenPCCC
www.boldprogressives.com@adamgreenonline
What is Social MediaWhat does Social Media Offer? Organizational efficiencies Reduced transaction costs Free advertising Owning the brand on multiple platforms Engaging new consumers Two-way conversation
Social Media is relevant because: Social Media is great for getting out the message Reaches people where they are at Interest based vs. friend based A new way to communicate
Questions? [email protected] 3
Social Media Stats
Check out Marta Kagan’s: What the F**K is Social Media: One Year Later
Questions? [email protected] 4
Questions? [email protected] 5
Connecting to the Viral Loop of Information
Visual Content
Image credit: Brian Solis & @Jess3
et al. – et alias “and others”i.e. – id est “that is”e.g. – exempli gratia “for example”
Twitter is a natural extension of the way we speak.
Questions? [email protected] 6
Tweeting BasicsTweet: The result of posting to Twitter
RT: The result of reposting someone else’s tweet
H/T: Hat-tip, give credit where it’s due
@ Message: A response or a message to a specific handle. When used at the beginning, it can be found under the replies tab (a sort of public “inbox”)
DM: Direct Message, can send only to those following you (goes into your private Direct Message “inbox”)
Hashtag: The # sign is used to denote a major topic (like tagging/categorizing on a blog)
Popular progressive hashtags: #p2 #topprog #rebelleft #woc #fem2
Questions? [email protected] 7
Personal vs. Professional• Know thyself.
• Know thy brand.
• The personal is professional.
my passion
my job
my interest
Questions? [email protected] 10
Set Up A Profile. What’s Missing?
Twitter Checklist:
Short, interesting bio
Icon & background image
Link out to your website
Use @Replies
Use Bitly.com to track clicks
Follow people back
Use a real name
Questions? [email protected] 11
Slowly making progress…Denial Surprise Acceptance Addiction
It takes about three months to get someone on 100% board
Got Questions? [email protected] 12
Questions? [email protected] 15
How do I FIND Followers?
Photo credit: Caroline Middlebrook
How do I get people to follow
me?
Online Tools for Twitter
• Tweetdeck (http://www.tweetdeck.com)
• Twhirl (http://www.twhirl.org/)
• Digsby (http://www.digsby.com/)
Questions? [email protected] 16
Thank you for listening!
Need to catch up on earlier Night School presentations?
Click below to order previous Night School episodes on DVD:
Become a monthly
Night School donor
18
