dial2do q409

one number to get things done, hands-free

Sean O SullivanCTOsos@dial2do.com

Hands-free time in the car

• 80% of workers commute 48 mins/day

• Hands-free legislation rolling out

• 70m Bluetooth Headsets sold 2008

What can we do hands-free ?

Phone Calls

Services• SMS• Email• Reminders• Diary• Twitter• Content Access

Status

• Website opened September ‘08– Beta, Free, “knock yourself

out”…– 30 seconds to register– Showcase for Dial2Do services– Goal: acquire user and usage

data - show partners what’spossible

• Today– 80% of users in North America

• followed by UK, Canada,Ireland, others

– Average more then one serviceper call

– Feedback very positive– Clarity on most popular services

Proposition

• Dial2Do is a Value-Add Voice Platform

• Partner-Driven Approach– Bluetooth Headset / Handsfree manufacturers– Operators/ISPs– Internet players

• Not Voice-to-text centric– Services crafted in audio-only and with-

transcription variants– Over half the services are “listen to” services– Business model flexibility

Go To Market

• Headset and Hands-free– Value-add to core product

• Stickered boxes• Retail card or envelope• Tighter bundled offer / own brand

• Operator / ISPs– Value-add to ISP services (e.g. Zimbra, Email)

• Internet players– Premium / Low-cost offerings to fit with the partner

offering

Joined-up offer

SouthWing

Device Manufacturer Partner

The retail card or envelopeSell with any headset or car-kit• Ideal in-store upsell• Recurring revenue share downstream• Valuable marketing data• Use own brand

Dial2Do Platform

Simplicity: Easy to launch new services

Breadth: 40+ services today

Speed: Rapidly launch new services

International: 24 countries

one number to get things done, hands-free

Sean O Sullivan, CTO sos@dial2do.com