dian pelangi : islamic fashion industry
Post on 24-Jul-2016
221 Views
Preview:
DESCRIPTION
Â
TRANSCRIPT
New Trend
With the volatility of globalization, particularity and universality do coexist (Mattelart, 2009: 50).
U N I V E R S A L I T Y
F L U I D I T Y
M u s l i m S
The Four Types of Muslim Consumers
Rationalist
“What do I get?”
Universalist
“Islamic lifestyle is better”
Apathist
“I don’t care”
Conformist
“It must be Islamic”
Fun
ctio
nal
/ Em
oti
on
al V
alu
e“w
ord
ly w
ise”
: P
rod
uct
Ben
efit
s
Spiritual Value“religious wise” : Compliance to Islamic Values
Low
High
High
Source:
“Marketing to Middle Class Moslem” (2014)by Yuswohady
top related