digital candidate experience 3.xo | talent connect vegas 2013
Post on 20-Aug-2015
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Joe Howell Director of Global Employer
Brand and Employee
Engagement, EMC
Digital Candidate Experience 3.XO
Tammy Garmey SVP Client Engagement &
Strategy, TMP Worldwide
@tgarmey
#intalent
Welcome / Overview
Introductions
What is Big Data and why should you care
In our world
In our lives
In our industry
EMC – Our candidate experience transformation
Meet Bob, Data Scientist Extraordinaire (aka EXTREME hard-to-fill)
Bob’s “EMC Me” experience
#intalent
Big Data In Our Industry
LinkedIn counts executives from all 2013 Fortune 500 companies as members; its
corporate talent solutions are used by 90 of the Fortune 100 companies.
LinkedIn members did over 5.7 billion professionally-oriented searches on the
platform in 2012.
More than 3 million companies have LinkedIn Company Pages.
There are more than 1.5 million unique publishers actively using the LinkedIn
Share button on their sites to send content into the LinkedIn platform.
LinkedIn members are sharing insights and knowledge in more than 2.1 million
LinkedIn Groups.
In the second quarter of 2013, an average of 33 percent of unique visiting
members came through mobile apps, versus just 21 percent a year ago.
Source: LinkedIn.com
#intalent
Big Data – In Talent Management
260,196 followers
50,139 employees
7,300 followers
3,958 following
2,700 tweets
15,992 likes
179 talking about
#intalent
Why Bob is Hard To Attract
According to McKinsey Global Institute,
the US could be facing a
shortage of 190,000 people
with analytical skills by 2018.
#intalent
How do we get them to Stop, Look…
Getting them to look - What’s the EMC Positioning Strategy – EMC Me
The Message
The Visual Expression
The Personalized Experience
Contagious content that is relevant
Learn about EMC through your own lens; your story
#intalent
Key Takeaway:
Content is King.
Context Rules.
Engage Convert
Micro-target
Personal connection
Ads
Social
Peers
Exclusive experience
Attract
#intalent
Wrap-up
Big Data is changing everything.
The way we live and communicate is influenced by Big Data
You must evolve.
And continue to evolve – The landscape will continue to accelerate the change.
Content is king. Context rules.
Personalization/Relevance is your mission to create an optimal Candidate
Experience 3.XO
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