optimizing your jobs | talent connect vegas 2013
TRANSCRIPT
Tushar Shah Manager, Technical Product Consulting
Optimizing Your Jobs on LinkedIn
Liz Rosenberg Solutions Consultant
#intalent
Agenda
How LinkedIn jobs work: Jobs fuel the ecosystem
How to make your jobs work harder for you:
Create Automate Accelerate
#intalent
It’s All About Relevancy
#intalent
Showcase the Right Opportunities to the Right Talent
Finance AnalystProduct Marketing
ManagerJava Engineer
AmazonSr. Java Engineer
xyzCoJava Engineer
JOBS YOU MAY BE INTERESTED IN
Product Marketing DirectorGap Inc.
xyzCoProduct Marketing Manager
JOBS YOU MAY BE INTERESTED IN
Financial AnalystBank of America
xyzCoFinance Manager
JOBS YOU MAY BE INTERESTED IN
Jobs Fuel the Ecosystem
#intalent
JOBS YOU MAY BE INTERESTED IN
Feedback I See more »
Software EngineerLinkedIn– Sunnyvale, CA
xSoftware EngineerCommona – Palo Alto, CA
x
xSr. Software EngineerCrosswise Group – Palo Alto, CA
Careers at LinkedIn
XYZ CoMountain View, CA
xyzCo XYZ CoMountain View, CA
xyzCo
Application complete!
#intalent
>50%of job applications come from
LinkedIn recommended jobs
#intalent
as likely to respond to your recruiters
2xCandidates who engage with
your jobs and brand are
Let Our Jobs Do Your Job
#intalent
Create: Engage candidates with tailored job descriptions enhanced with relevant brand content
Accelerate: Showcase and share your most important roles to more of the right candidates, more quickly
Create. Automate. Accelerate.
Automate: Increase efficiency by seamlessly automating and integrating your jobs with LinkedIn
Create
#intalent
An Active Posting
• Skills-focused
• Tactical language
• No value proposition for the candidate
#intalent
An ideal posting appeals to bothactive and passive candidates
• Engage your audience immediately
• Let candidates know what’s in it for them
• Explain the details of the role in language the candidate can digest quickly
• Engage candidates with relevant Talent Brand content
Automate
#intalent
How many of you have manually posted a job on LinkedIn?
#intalent
How many of you know that these jobs can be posted automatically?
#intalent
Automate Jobs via Job Wrapping
Automatically post jobs from your career site or ATS into LinkedIn job slots
No manual posting: reduces recruiter time and effort
Maximize utilization of your Job Slots
Automatic job updates and renewals
#intalent
All Jobs
Most Recently Posted
Specific Locations
Specific Categories
Keyword Inclusion and Exclusion
Recruiter Keyword Indicator tags
Job Wrapping Mixers
#intalent
Automate Jobs via Job Distributors
North AmericaSmashflyArbitaFirst AdvantageSmart RecruitersLumesseJWT InsidePageUp PeopleJobviteJibeJobScoreSmartRecruitersJob TargetHospitality OnlineHR SmartTalent Tech/TelemetryZoho Recruit
EMEAKaonixKnollesnsteinLogic MelonMultiposting.frJobstairsRFLEXLumesseePreselecWorkable HR
APACHiring SolutionsRecruit AdvantagePageUp PeopleJXT
GlobalBroadbeaneQuestBernardHodes/SmartPostTMP
AFRICAGraylock
#intalent
Harness the Power of LinkedIn on Your Website: Jobs For You Widget
#intalent
Integrate with your ATS: Apply with LinkedIn
Accelerate
#intalent
Share Jobs With Your Networks, Groups and Connections
#intalent
How many of you are familiar with LinkedIn Sponsored Jobs?
#intalent
Not All Jobs Are Created Equal
Financial Analyst Software Engineer Sales Operations
Senior Engineer IT Administrator Sales Director
#intalent
Sponsored Jobs Help Fill Your Most Important Roles Faster
Financial Analyst Software Engineer Sales Operations
Senior Engineer IT Administrator Sales Director
#intalent
Showcase Your Most Important Jobs to the Best Talent
Erica Robertson
ACME systems
Sr. Software Engineer
JOBS YOU MAY BE INTERESTED IN
Feedback I See more »
SponsoredSoftware EngineerxyzCo – Sunnyvale, CA
xSoftware EngineerCommona – Palo Alto, CA
x
xSr. Software EngineerCrosswise Group – Palo Alto, CA
xSoftware EngineerTyler Corp. – Palo Alto, CA
• You control how often your job appears here
• Sponsored Jobs get 30-50% more applicants!
Jobs Success Story:Emerson
#intalent
Candidates from LinkedIn were generally better
matches, so recruiters could spend more time
targeting talent and less time sifting through
unqualified applications.– Tim Potten
Global Talent Acquisition Leader
200%Increased LinkedIn hires by
20%Reduced time-to-hire by
Best Practices and Key Takeaways
#intalent
Best Practices to Optimize Your Jobs
Create: Engage with easily digestible language Ensure candidates know what’s in it for them Showcase your Talent Brand
Accelerate: Share jobs with your networks Sponsor your most important
and hard-to-fill roles
Automate: Save recruiters time by leveraging Jobs Automation Save candidates time using “Apply with LinkedIn”
#intalent
Remember: Jobs Fuel the Ecosystem
Java Engineer
xyzCoJava Engineer
JOBS YOU MAY BE INTERESTED IN
LinkedIn XYZ oMountain View, CA
xyzCo
