digital disruptions

Digital Disruptions

The Intersection of Libraries and Publishers

in the Digital Information Age  

John RodzvillaSenior Digital Publisher-in-

ResidenceEmerson College

Bending Boundaries: Libraries as Publishers, April 16, 2014

Two Cultures, One Goal

Cover from Library Journal, May 1, 2009

Part 1:The Divide

How Librarians See the World

Image from http://www.metafilter.com/111332/to-explore-better-ways-to-create-and-deliver-the-formal-published-record, last accessed 4/10/2014

Library Issues1. Patron Access2. $$$3. Community4. Volume of Information

How Publishers See the WorldAssociation of

American Publisher’s General

Annual Meeting 2014

“The Next Chapter in Protecting IP: Policy, Disruption, Innovation and Sustainability”

Image originally from: www.flickr.com/photos/jdawg/1300241735/, last accessed November 2010

The Publishing Reference Desk

Image from Binghamton University Libraries https://www.flickr.com/photos/binglib/2343356578, last accessed 4/10/2014

What Publishers Do (Simplified)Editorial

Developmental Copyediting/ Proofreading

Production Interior Design Cover Design

Sales/ Distribution Markets and Distro. Agreements

Number of PublishersThe Big 5

PenguinRandom House, HarperCollins, Simon & Schuster, Macmillan and Hachette

300 - 400 Mid-sized publishers86,000 small publishers

Source: “The U.S. Book Market,” German Book Office (http://www.buchmesse.de/images/fbm/dokumente-ua-pdfs/2013/buchmarkt_usa_market_updated_november_15_2013.pdf_40487.pdf)

Number of New Titles Published by Traditional Publishers, 1999-2011

Traditional vs. Self-Published, 2002-2011

Sales

A Note on DigitalTwo truths

Most publishers = content providers

Frontlist is easy, backlist is $$$

THE TRIPLE A

Publishing Issues1. Access2. Discoverability3. Community4. Quality

Access1. Digital Rights Management (DRM)

1. Control2. Every book, its (one and only)

reader1. HarperCollins: 26 lends per e-book2. Overdrive’s long reliance on Adobe

Digital Editions

2. “Readers don’t like DRM” is not a legitimate criticism.

Discoverability1. How do people find a book?

1. Shelf space vs. number of books published

2. Reviews3. Oprah, come back!4. Online social recommenders to the

rescue!

Amazon is Discoverability!

Community1. Community= Readers= $$$$2. Please talk about our book, but

don't share.

Quality Who is doing

quality control? Why isn’t there

more outcry? Is it just me? Or are readers just

not reading?

Image of Casual Vacancy from http://gigaom.com/2012/09/27/j-k-rowlings-new-book-on-kindle-literally-unreadable, last accessed 4/10/2014

It is Time to Change Our Outlook.

The Publisher as Librarian

Data on Readers and Usage

Image by christopher_ brown, https://flic.kr/p/doietL Some Rights Reserved

The Publisher as Librarian “Data will continue to go more

mainstream in the book world, impacting every aspect of the book publishing process, and data insights will push change onto all parts of the book publishing supply chain.” ~Dominique Raccah, Sourcebooks CEO

Publishers are looking at ways to use data from readers to make an more enriching digital experience.

The Librarian as Publisher

Editing Patrons and Archives

Image from National Portrait Gallery, http://npgportraits.si.edu/eMuseumNPG/code/emuseum.asp?rawsearch=ObjectID/,/is/,/61909/,/false/,/false&newprofile=CAP&newstyle=single, PD

Things to Think AboutThe Editorial ProcessProject ManagementCopyrightROIProfessional Quality in Design and Layout

MarketingDistribution

Inspiration Sacramento’s I Street

Press Los Gatos Public Library Provincetown Public Press

Library Publishing Directory

The Library Publishing Toolkit

Ideas and OpportunitiesArchives

In-house content being ignored. Community Press

Patrons and underserved populations.Small Presses and Publishers

Independent Publishers of New EnglandDigital Distributions

Amazon, B&N, Apple, Bookbaby, Vook,

Ideas and OpportunitiesIngram Content Group, Liibook, Inkling, Aerbook, 52 Novels, Smashwords, Wattpad, Werdsmith, Arcade Sunshine, Atavist, Unbound, Slicebook, issu, Maz, Bibliocrunch, Lulu, Booktango, eBookit, Pressbooks, Booktype, Adobe Publishing Suite, Scribd, Noisetrade (audio), gumroad, espresso book machine, xlibris, iUniverse, Lightning Source, Blurb

Questions? Comments?Please contact me:

John RodzvillaSenior Digital Publisher-in-

ResidenceEmerson College

John_rodzvilla@emerson.eduTwitter: @rodzvilla