digital disruptions
DESCRIPTION
Presentation for the Massachusetts Library System's Bending Boundaries Conference, April 16, 2014.TRANSCRIPT
Digital Disruptions
The Intersection of Libraries and Publishers
in the Digital Information Age
John RodzvillaSenior Digital Publisher-in-
ResidenceEmerson College
Bending Boundaries: Libraries as Publishers, April 16, 2014
Two Cultures, One Goal
Cover from Library Journal, May 1, 2009
Part 1:The Divide
How Librarians See the World
Image from http://www.metafilter.com/111332/to-explore-better-ways-to-create-and-deliver-the-formal-published-record, last accessed 4/10/2014
Library Issues1. Patron Access2. $$$3. Community4. Volume of Information
How Publishers See the WorldAssociation of
American Publisher’s General
Annual Meeting 2014
“The Next Chapter in Protecting IP: Policy, Disruption, Innovation and Sustainability”
Image originally from: www.flickr.com/photos/jdawg/1300241735/, last accessed November 2010
The Publishing Reference Desk
Image from Binghamton University Libraries https://www.flickr.com/photos/binglib/2343356578, last accessed 4/10/2014
What Publishers Do (Simplified)Editorial
Developmental Copyediting/ Proofreading
Production Interior Design Cover Design
Sales/ Distribution Markets and Distro. Agreements
Number of PublishersThe Big 5
PenguinRandom House, HarperCollins, Simon & Schuster, Macmillan and Hachette
300 - 400 Mid-sized publishers86,000 small publishers
Source: “The U.S. Book Market,” German Book Office (http://www.buchmesse.de/images/fbm/dokumente-ua-pdfs/2013/buchmarkt_usa_market_updated_november_15_2013.pdf_40487.pdf)
Number of New Titles Published by Traditional Publishers, 1999-2011
Traditional vs. Self-Published, 2002-2011
Sales
A Note on DigitalTwo truths
Most publishers = content providers
Frontlist is easy, backlist is $$$
THE TRIPLE A
Publishing Issues1. Access2. Discoverability3. Community4. Quality
Access1. Digital Rights Management (DRM)
1. Control2. Every book, its (one and only)
reader1. HarperCollins: 26 lends per e-book2. Overdrive’s long reliance on Adobe
Digital Editions
2. “Readers don’t like DRM” is not a legitimate criticism.
Discoverability1. How do people find a book?
1. Shelf space vs. number of books published
2. Reviews3. Oprah, come back!4. Online social recommenders to the
rescue!
Amazon is Discoverability!
Community1. Community= Readers= $$$$2. Please talk about our book, but
don't share.
Quality Who is doing
quality control? Why isn’t there
more outcry? Is it just me? Or are readers just
not reading?
Image of Casual Vacancy from http://gigaom.com/2012/09/27/j-k-rowlings-new-book-on-kindle-literally-unreadable, last accessed 4/10/2014
It is Time to Change Our Outlook.
The Publisher as Librarian
Data on Readers and Usage
Image by christopher_ brown, https://flic.kr/p/doietL Some Rights Reserved
The Publisher as Librarian “Data will continue to go more
mainstream in the book world, impacting every aspect of the book publishing process, and data insights will push change onto all parts of the book publishing supply chain.” ~Dominique Raccah, Sourcebooks CEO
Publishers are looking at ways to use data from readers to make an more enriching digital experience.
The Librarian as Publisher
Editing Patrons and Archives
Image from National Portrait Gallery, http://npgportraits.si.edu/eMuseumNPG/code/emuseum.asp?rawsearch=ObjectID/,/is/,/61909/,/false/,/false&newprofile=CAP&newstyle=single, PD
Things to Think AboutThe Editorial ProcessProject ManagementCopyrightROIProfessional Quality in Design and Layout
MarketingDistribution
Inspiration Sacramento’s I Street
Press Los Gatos Public Library Provincetown Public Press
Library Publishing Directory
The Library Publishing Toolkit
Ideas and OpportunitiesArchives
In-house content being ignored. Community Press
Patrons and underserved populations.Small Presses and Publishers
Independent Publishers of New EnglandDigital Distributions
Amazon, B&N, Apple, Bookbaby, Vook,
Ideas and OpportunitiesIngram Content Group, Liibook, Inkling, Aerbook, 52 Novels, Smashwords, Wattpad, Werdsmith, Arcade Sunshine, Atavist, Unbound, Slicebook, issu, Maz, Bibliocrunch, Lulu, Booktango, eBookit, Pressbooks, Booktype, Adobe Publishing Suite, Scribd, Noisetrade (audio), gumroad, espresso book machine, xlibris, iUniverse, Lightning Source, Blurb
Questions? Comments?Please contact me:
John RodzvillaSenior Digital Publisher-in-
ResidenceEmerson College
[email protected]: @rodzvilla