digital dna - travel bloggers - friend or foe
Post on 21-Jan-2018
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Travel Bloggers – Friend or Foe
Todays Workshop
1. Why Consider Bloggers
2. Finding Travel Bloggers
3. Metrics To Consider
4. Generating Content Ideas
5. Contacting Travel Bloggers
6. Why It Works
@nialtoner @TheTomorrowLab
About Me
• By day The Tomorrow Lab
• By night Pikalily
• Write about food and travel
• Enjoy all sports
• Married
@nialtoner @TheTomorrowLab
Why Travel Bloggers?
Reach Your Audience
Seekers
Joiners
Amplifiers
Buyers
@nialtoner @TheTomorrowLab
Looking for information
Return to see
new content
Help to promote and
share your content
The group we spend
most time targeting
Finding Travel Bloggers
Finding Travel Bloggers
@nialtoner @TheTomorrowLab
Twitter Bios
@nialtoner @TheTomorrowLab
Twitter is Your Friend
@nialtoner @TheTomorrowLab
Twitter Lists
@nialtoner @TheTomorrowLab
Travel Lists on Twitter
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Travel Lists on Twitter
@nialtoner @TheTomorrowLab
Travel Lists on Twitter
@nialtoner @TheTomorrowLab
Travel Blog Exchange
@nialtoner @TheTomorrowLab
TBEX Dublin Attendees
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Twitter Search
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@nialtoner @TheTomorrowLab
@nialtoner @TheTomorrowLab
Lists
@nialtoner @TheTomorrowLab
1
2
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7
1
2
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Lists
@nialtoner @TheTomorrowLab
Search Smarter
@nialtoner @TheTomorrowLab
Search Smarter
@nialtoner @TheTomorrowLab
Search Smarter
@nialtoner @TheTomorrowLab
Metrics To Consider
Create Your List
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Paste the URL’s
into Excel
Majestic SEO
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Link Profile
Majestic SEO
@nialtoner @TheTomorrowLab
Citation & Trust Flow
@nialtoner @TheTomorrowLab
Citation Flow :
a number predicting how influential a website might be based on
how many sites link to it
Trust Flow:
a number predicting how trustworthy a page is based on the
number or trustworthy sites that link to it
Majestic Chrome Plugin
@nialtoner @TheTomorrowLab
Free Chrome Plugins
@nialtoner @TheTomorrowLab
Social Following
@nialtoner @TheTomorrowLab
Social Following
@nialtoner @TheTomorrowLab
www.twitteraudit.com
Social Shares
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Blog Comments
@nialtoner @TheTomorrowLab
Newsletter Signup
@nialtoner @TheTomorrowLab
Getting Contact Info
@nialtoner @TheTomorrowLab
Getting Contact Info
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Generating Content Ideas
Idea Generation
@nialtoner @TheTomorrowLab
Buzzsumo
@nialtoner @TheTomorrowLab
100 Ideas 30 Minutes
• 6 People
• 5 Mins
• 4 Ideas
• 30 Minutes
• 100+ ideas
• @staceycav
• http://thetomorrowlab.com/2014/05/create-100-content-ideas-30-minutes/
@nialtoner @TheTomorrowLab
Involve Bloggers
@nialtoner @TheTomorrowLab
Contacting Bloggers
Making Contact
• Read their blog!!
• Interact on Twitter
• Find a name – make it personal
• Have an idea that will interest them
• Take time to make the contact
• Be memorable
• It’s all about the RELATIONSHIP
@nialtoner @TheTomorrowLab
Good Example
@nialtoner @TheTomorrowLab
And Another
@nialtoner @TheTomorrowLab
Bad Example
@nialtoner @TheTomorrowLab
Software?? WTF!
And Another
@nialtoner @TheTomorrowLab
Please give me this great piece with a link for you.
You’ve worked so hard drafting this email!
Why It Works
Why It Works
• #ExpediaExplores
• 16 Weeks travelling around NI and ROI
• 30+ towns and cities
• Social media interaction
• UK and Irish travel bloggers
@nialtoner @TheTomorrowLab
Best use of social in search campaign.
Why It Works
@nialtoner @TheTomorrowLab
Why It Works
@nialtoner @TheTomorrowLab
Why It Works
@nialtoner @TheTomorrowLab
Why It Works
@nialtoner @TheTomorrowLab
And This Year
Sporting Experiences
@nialtoner @TheTomorrowLab
Recap
Sporting Experiences
• Your customers interact with bloggers
• Take time to find suitable bloggers
• Get an idea to excite the blogger
• Get to know them and their blog
• Build and maintain relationships
• Promote and share your content
@nialtoner @TheTomorrowLab
www.thetomorrowlab.com
Thank you!
Visit our stand for more info
Email: nial@thetomorrowlab.comTwitter: @nialtoner | @thetomorrowlab
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