digital evolution 2013 - carnegie uk trust
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Having A Big Impact: Case Study Tackling Digital Exclusion in GlasgowDouglas White
Who is offline in Glasgow: demography
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3
Who is offline: geography
Who is offline: potential users v rejecters
4
Women
Men
65+
25-64
All
0 10 20 30 40 50 60 70
There's no help available
I don't want a contract
I wouldn't be able to get a contract
None of my friends/family are online
It's not for people my age
I don't have enough time to learn
Nothing on there of use/interest for me
I have no connection/computer
It's not for people like me
Worry about privacy/SPAM/viruses
Different options are too confusing
Rather spend my money on other things
It's too expensive
It's too difficult to learn
Friends or family to go online for me
I prefer doing things in person/by phone
0 5 10 15 20 25 30 35 40
5
Key barriers
Comfort in being offline
Cost
Fear of the online world
6
What might encourage people to go online?
To help my children with homework
To get better deals
Provided access at work/school
Felt left out as friends/family online
Someone helped me
Had to use it for school/course
Was recommended by someone
Had to use it for work
Keep in touch with family/friends
Apply/search for a job
Go on Facebook, Twitter, etc
Try it out
Look for information of interest to me
0 5 10 15 20 25 30 35 40
% main reason
% mentioned
7
What do people do online?
Use Skype or similar
Online banking
Training course or learning
Buy things
Use online public service
Watch videos or TV
Look for jobs
Look for news
Facebook, Twitter, etc
General surfing/browsing
0 5 10 15 20 25 30
Daily or Weekly
Monthly or less
Never
8
The Response
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ContactEmail: douglas@carnegieuk.org
Twitter: @DW_CarnegieUK
Tel: 01383 721554
Web: http://www.carnegieuktrust.org.uk
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