digital future now, gild international, barcelona

Post on 01-Jul-2015

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Rassak Founder and Principal talks about the current state of digital media and technology---for senior managers.

TRANSCRIPT

//digital future now

barak kassarprincipalrassak experience

//world’s shape shifted

//ADD

//more messages, same number of braincells

//Tune Out Technology

photo: ckelly

//digital consumer power

//how to adapt?

photo: madpai

//differentiation

//distribution

photo: markhillary

//emotion

//pensiveness

//laughter

//targeting

//self-declared interest

//implied interest

//behavioral

//“location-based”

//superdemographic

//the facebook status is mightier than the sword

//obama asks twitter to delay maintenance

//build a business

//listening

photo: suchitraprints

//optimizing

Vs.

//reputation

//rapid prototyping

//new business models

//reach mebarak@rassak.com

www.rassak.comwww.everythingcommunicat.es

http://tinyurl.com/followU

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