digital giving landscape

Shock of the New: TrendsImpacting Digital Fundraising, Education and Outreach

What do we do?•Foresight•Strategy•Innovation^Social

Change as a constant:SocialTechnologicalEconomicEnvironmentalPolitical

The technological is enabling the social to do more.

Generation T

image: iqra.ca

600 million Facebook users150 million in US200 million Twitter usersMobile penetration 100%

(In US, women over 55 are the fastest growing Facebook segment.)

Superempowered

Citizen Philanthropists

Ushahidi: open, scalable, decentralized

Citizen Philanthropists

Citizen Philanthropists

Citizen Philanthropists

Citizen Philanthropists

Agile Charity

Citizen Philanthropists

Citizen Philanthropists

Citizen Philanthropists

Democratized Philanthropy

Shifting Stories and Sources

“There is no checklist. One of the things about innovation is being flexible and agile.” ~Riyaad Minty, head of social media for Al Jazeera Network, speaking to Mobileactive.org

The Game Layer

55% of all social gamers in the U.S. are women, and 53% of Zynga players are women between 25 and 44.

Spend Anywhere

Support Anything

Sifting Data

Headwinds

Signal to Noise

The Endless Campaign

Crisis Fatigue

Big Ideas for the Future

The audience is increasingly multichannel. Be where they are. Be where the story is.

The “competition” is increasingly agile. Openness is critical to staying even.

Relationships are getting lost in the noise. Nurture them. Be able to guide your audience through the digital landscape.

Technology can help you keep up, but the story, and how you care for it and communicate it, is the key to staying ahead.

Contact

Scott SmithPrincipalChangeist, LLCssmith@changeist.com+ 1 336 509 8415