digital innovation in the cognitive era

Willie M. TejadaIBM, Chief Developer Advocate

Innovation in the Cognitive Era

What is driving the need for Cognitive Computing?

2010 2015 2020

2.5 Exabytes/day in 2015

44 Zettabytes

Sensors & Devices

Images & Media

Text

Enterprise Data

Traditional

Gap

2.5 Exabytes/day in 2015

2010 2015 2020

44 Zettabytes

Sensors & Devices

Images & Media

Text

Enterprise Data

Traditional

Gap

Decision Support

24%

12%

12%

12%

11%9%

20%

Productivity

Source: MDI Analysis, Oxford Economics, CapitalIQ, McKinsey Global Institute

Opportunity for Next Generation Builders

Industrial Products

Healthcare & Life Sciences

Retail, Wholesale, CPG

Auto, A&D

Financial ServicesTelco, M&E

Other Industries

Next Generation Cognitive Applications

2025

~$2T

Data Center

Systems CRM

BPO

Infrastructure

Traditional IT Spend

~$1.5T

Watson APIs

LanguageKeywords Entities, Concepts, TaxonomyLanguage Sentiment, Relations, Author

Feeds, Date & Text Extraction

Higher ReasoningConversationDiscoveryLanguage Translation

VisionImage ClassificationFace Detection & AttributionCelebrity Recognition

Knowledge OrganizationWatson Knowledge Studio

Document ConversionRetrieve & Rank

EmpathyPersonality Insights

Tone AnalyzerEmotion Analysis

SpeechSpeech to TextTelephony Speech to TextKeyword Spotting

Foundational Cognitive Skills

Watson APIs

LanguageKeywords Entities, Concepts, TaxonomyLanguage Sentiment, Relations, Author

Feeds, Date & Text Extraction

Higher ReasoningConversationDiscoveryLanguage Translation

VisionImage ClassificationFace Detection & AttributionCelebrity Recognition

Knowledge OrganizationWatson Knowledge Studio

Document ConversionRetrieve & Rank

EmpathyPersonality Insights

Tone AnalyzerEmotion Analysis

SpeechSpeech to TextTelephony Speech to TextKeyword Spotting

Foundational Cognitive Skills

6

7

. . .

. . . Healthcare FinancialServices

IoT Analytics Security CustomerEngagement

GlobalEcosystem

Data (Public, Private, Partner)

Content ConversationComputationCloud

. . .

IBMProvided

Data

PrivateClientData

PublicallySourced

Data

PartnerProvided

Data

Industry Specialization Infused with Cognitive

Platform for Developers: Cognitive & Cloud

Data Science

Cognitive Development

Architecture

Data is the fuel for AI. Your data is your differentiator!

Cognitive architecture matters.

Infuse Data Science into everything.

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2

3

Building a Culture for Cognitive Development

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