digital is everywhere pdf

DIGITAL MEDIA IS EVERYWHERE

361,839TOTAL BILLBOARDS IN THE U.S.

5,500DIGITAL BILLBOARDS IN THE U.S.

11,000+ BILLBOARDS7 STATES

14 MARKETS

Enter Digital Billboards

THE DIGITALLINGO

DYNAMIC CONTENTFEEDSSPOTSCOMMERCIALS

CAPABILITIES

CHANGING CREATIVEDAYPARTINGCOUNTDOWNSDYNAMIC CONTENTCIRCULAR AGGREGATIONCONDITIONAL CONTENTSOCIAL MEDIA

CHANGE IT UP• Keep it Fresh

• Consumers look for new creative

• Consumers expect new creative

DAYPART

• Craft your creative for time of day and audience

COUNTDOWN

• Inform

• Remind

• Persuade

DYNAMIC• Sports Scores

• Nasdaq

• Weather

• News

• Gas Prices

• Pollen Counts

CIRCULAR• + Reach

• + Frequency

• + Value

• + Easy

CONDITIONAL

• Art in the Bank

• Trigger Ads

#SOCIAL

ST LUKES HEALTH

PENN STATE UNIVERSITY

BUD KOUT’S

DESIGNING FORDIGITAL OUTDOORMATT LEECH, FORMETCO

BEING SEEN DOESN’T EQUATE TO BEING READ.

Complex Messages

Crowded Text

Clustered Graphics

TIPS FOR A STAND OUT DESIGN

NOT EVERY DIGITAL CANVAS IS CREATED EQUAL

IMPROVEDRESOLUTION

LONGER LIFE

Q&A

THANKYOU

Ashley BarbeauAccount Representativeabarbeau@adamsoutdoor.com517-853-3427