digital is everywhere pdf
TRANSCRIPT
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DIGITAL MEDIA IS EVERYWHERE
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361,839TOTAL BILLBOARDS IN THE U.S.
5,500DIGITAL BILLBOARDS IN THE U.S.
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11,000+ BILLBOARDS7 STATES
14 MARKETS
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Enter Digital Billboards
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THE DIGITALLINGO
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DYNAMIC CONTENTFEEDSSPOTSCOMMERCIALS
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CAPABILITIES
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CHANGING CREATIVEDAYPARTINGCOUNTDOWNSDYNAMIC CONTENTCIRCULAR AGGREGATIONCONDITIONAL CONTENTSOCIAL MEDIA
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CHANGE IT UP• Keep it Fresh
• Consumers look for new creative
• Consumers expect new creative
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DAYPART
• Craft your creative for time of day and audience
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COUNTDOWN
• Inform
• Remind
• Persuade
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DYNAMIC• Sports Scores
• Nasdaq
• Weather
• News
• Gas Prices
• Pollen Counts
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CIRCULAR• + Reach
• + Frequency
• + Value
• + Easy
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CONDITIONAL
• Art in the Bank
• Trigger Ads
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#SOCIAL
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ST LUKES HEALTH
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PENN STATE UNIVERSITY
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BUD KOUT’S
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DESIGNING FORDIGITAL OUTDOORMATT LEECH, FORMETCO
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BEING SEEN DOESN’T EQUATE TO BEING READ.
Complex Messages
Crowded Text
Clustered Graphics
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TIPS FOR A STAND OUT DESIGN
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NOT EVERY DIGITAL CANVAS IS CREATED EQUAL
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IMPROVEDRESOLUTION
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LONGER LIFE
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Q&A