digital marketing in 2013 - september 2012
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Digital Marketing in 2013
George Mason University
MSOM 303
September 2012
Today's Goals
Where We Were
Where We Are
What's Next in the Mainstream
But First
Who Are You?
• SOM Grad
• Coach & Judge - SOM498 - 10+ years
• Silver Beacon Marketing co-founder
• Google AdWords certified
Where We Were
1995 Births
Dow Jones Closes Above 4,000
2005 Births
The Marketing Blend
Science Gets Data
Social Now Counts For Search
Device Convergence Complications
http://www.chipestimate.com/techtalk/images/fig1_070814.jpg
Big Data Today
• Forget Gigabytes and Terrabytes
• Netflix Storage = 1 petabyte storage
• Imgur transfers = 1 petabyte per week
• Google = 24 petabytes daily
Big Data Next
Exabytes
10 exabytes = all US phone calls annually
But we can capture it all
Big Data Benefits
Marketing Implications
Marketing Implications
Advertising Masked In
Entertainment and Information
Thanks.
Have A Great Semester!
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