digital marketing live! 2014 - adobe - waldo smeets

Adobe.com - online strategie lessen van de website van Adobe Digital Marketing Live, May 2014

Marco Disseldorp Marketing Manager Benelux @mrcdssldrp

Waldo Smeets Manager Solution Consulting Benelux & Iberica @waldosmeets

The Beginnings of a Case Study

Significant Traffic

Low Conversion & Static Content

Time for a Change

Transforming our web platform: Business drivers

Deliver a superior customer experience

Deliver targeted, personalized and dynamic content across devices

Create scale to support 62 international sites in 32 languages with local content adaptation

Build an open architecture platform allowing “customer owned” customization & integration

1. Be a Data Guru

2. Always Be Testing

3. Go Digital. Everywhere. (Your Customers Already Have)

4. Put Relationships First

5. Stay a Marketer

The Results: Delivering real business value with Adobe solutions

1: Re-platformed web presence delivers agility Business users can publish to 62 websites across 32 languages in real time

2: Driving eCommerce conversion 15-20% increase in revenue on Adobe.com

3: Creating a more relevant customer experience Increased click-through rates from Adobe.com home page by 70%

4: Extending the reach of our digital assets to apps Shortened time to market for Adobe Showcase by 20%

Marketing