digital marketing strategy hubspot

March 17, 2020

Digital Marketing Strategy

& HubSpot

Nice to meet you, I’m Jaime

Associate Director, Digital Marketing, Sanofi Genzyme

12+ years experience in variety of industries

HubSpot champion

Enjoys hiking and spending time with my dog

“D o n ’ t p u s h p e o p l e t o w h e r e y o u w a n t t o b e , m e e t t h e m w h e r e t h e y a r e

- H u b s p o t

Strategic Planning

A clear vision and set of objectives will help you put the customer first, invest smarter, reduce risk, gain market share and so much more!

Where do I start?

Competitive landscape assessment

Brand Guidelines: Mission/Vision/Personality & Value Prop

Social Listening

Customer journey mapping

*Digital Strategic Foundation Building

• Define digital/social channels and how they map to work in harmony with each other.

• Analytics measurement plan• CRM plan• SEO portfolio strategy• Digital design principles

NOW: Build your Digital Strategic

Foundation

HubSpot

All-in-one inbound marketing, sales and service softwareBrian Halligan & Dharmesh Shah

Cambridge, MA

HubSpot

MARKETING AUTOMATION PLATFORM

Software that automates marketing activities like social, email, ad campaigns, and more.

Allows companies to nurture prospects using highly personalized, valuable content that converts leads into customers and customers into evangelists.

The best platforms are a combination of software and strategy

HubSpot and

Inbound

ATTRACT, ENGAGE, DELIGHT

Inbound marketing forms connections. It’s a digital marketing strategy that organically attracts leads and buyers when they’re looking for solutions rather than competing for their attention.

Opposite of outbound marketing which interrupts your audience with content they don’t want.

HubSpot and the Flywheel

Attract new prospectsEngage them at scaleDelight them individually

Attract ToolsAdsVideoBloggingSocial mediaContent strategy

Engage ToolsLead flowsEmail marketingLead managementConversational botsMarketing automation

Delight ToolsSmart contentEmail marketingConversations inboxAttribution reportingMarketing automation

CRM (Not Part of Marketing Hub)

Unlimited users, data and 1M contacts with reporting dashboard, deal tracking and pipeline management and more

MARKETING DASHBOARD

A central hub for all marketing analytics

FORM CREATION

Forms and pop-up forms for any device to your website, no coding required!

EMAIL MARKETING

Create templates, personalize subject lines and content, A/B test to improve performance

HubSpot’s Free Tools

DIGITAL ADS

Easily promote content, start generating leads and track ROI

INTEGRATIONS

Easily connect to WordPress, Zapier, Weebly, Drupal, Shopify and so much more

MISC. FREE TOOLS

Make my persona, marketing plan generator, blog ideas generator and more

PAY TO PLAY

Create landing pages, social media planning/scheduling/listening, SEO tools, blog content and creation, marketing automation, retargeting +++ (anywhere from $50p/m -$4,200p/m)

HubSpot’s Free Tools Con’t

Have the rightconversations with the right people at the right time.

Educate your customers, leads and prospects through their entire buyers journey.

Ways to use HubSpot Marketing for company growth

Enable sales teams to work faster and smarter with lead intelligence and up to date analytics and reporting tools.

Make the experience personal, welcoming and relevant.

TEST. TEST. TEST.

Make smart data driven decisions vs. your or your friend’s opinions.

Happy customers will be your biggest advocates!

HUBSPOT BLOGGREAT resource for marketing, sales, agency and customer success content. 400K+ subscribers.

HUBSPOT ACADEMYCourses and certifications. Inbound

and content marketing to UX design

to SEO and AI, to sales and social.

blog.hubspot.com academy.hubspot.com

Contact Inform ation

EMAIL ADDRESS

Jaime.Kaufman@gmail.com

PHONE NUMBER

(617) 335-5393