digital marketing toolbox by dawn jensen
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Digital MarketingToolbox
Tools, Tactics and Strategy
Dawn Raquel JensenSocial Business Catalyst
dawn@virtualoptions.netwww.virtualoptions.net
Web FanMe: @dawnrjensen
Work: @virtualoptions
Take Aways
SlidedeckQ & A Additional
support
Digital Embassy & Outpost: Overview
Visibility
Start SmallCredibility
Build Deliberately
Tribe Builder
Be Consistent
Research first: Litmus Test:
Web Tools:• SocialMention.co
m• Whostalkin.com• Alerts.google.co
m
Research first: Litmus Test:
Whostalkin.com
Research first: Litmus Test:
SocialMention.com
Research first: Litmus Test:
Alerts.google.com
Research first: Litmus Test:
Web Tools:• SocialMention.co
m• Whostalkin.com• Alerts.google.co
mTwitter Tools: • monitter.com• twilert.com
Digital Embassy & Outpost: Overview
Visibility
Start Small• Top Social
Networks• Honed By Industry• Shaped by market
Credibility
Build Deliberately• Content Curated• Dedicated Tools &
Tech• Automatic system
Tribe Builder
Be Consistent• Blogs• Posts• Engagement• Timing
Social Platforms: Digital Embassies and Outposts
Website
Blog (Hybrid) Site
Slideshare
TwitterYouTube
YelpFourSqua
re
Google+
www.dawnraqueljensen.com | © Virtual Options Coaching & Training 2012 | dawn@virtualotpions.net
About Twitter
Six out of 10 small-business owners say they believe social-media tools are valuable to their company's growth—but most aren't impressed by Twitter Inc.
#1: Establish Your Online Reputation
Social media can help you create a stronger online presence, so old news doesn’t turn up at the top of search results. If you don’t control your brand, someone else may post inaccurate or derogatory information that could tarnish your reputation.
Resources: www.GetListed.orgwww.namechk.com
#2 Control Responses During A Crisis
• How a crisis is handled online makes a huge difference to the future ramifications.
• Monitor and respond to customers who write on your wall or messages to resolve any issues and let users know they’re heard.
#2 Control Responses During A Crisis
• Set up tools and a strategy to monitor the conversation, so you aren’t surprised with the conversations happening about your brand.
#3: Monitor Conversations
• Keep up-to-date with what is being said about your brand online.
• Monitor your brand for mentions with social media monitoring tools.
Other Tools to Use to Monitor
BrandYourself.com
Hyperalerts.no
Trackur.com
The Take-away
• Social media is real-time• The faster your brand responds, the
better your customer service will appear.• While people have the right to voice their
complaints, it’s up to you to remedy the situation.
The Take-away
Turn negative comments into positive opportunities.
Social media is public, your quality customer service will be seen by other users and may influence their purchase decisions.
Myth:“If I build it, they will come.”
Develop a strategy to attract fans
1) Set Strategy and Create …
Digital Embassies and Outposts
Create Social Platforms Update Existing
Information Connect F/F/F Social
Sites Enhance Profiles & Pages
Website
Facebook•Fan Page•Profile•Groups Linkedin
•Profile•Company Page•Groups
YouTube Channel
Slideshare
Delicious
Google+•Profile•Page
Digital Embassies & Outposts
Create Social Capital
Establish & Enhance Social ProfilesBecome the trusted advisor in your niche by
Educate | Inform | Inspire Entertain | Empower
Manage the consistency between personal & professional
1. Start Small
Foundation: 5-7 Established Working Digital Platforms, Built out, Connected with Tailored ContentTailor to top tier Social Media
Build Social Trust Factor
Blogging, blog commentingQuora Questions & BlogParticipate in Linked in Groups or start
oneVideo, PodcastingCreate Facebook Group
2) Build Deliberately
Think of it a layer cake.
“Fish Where The Fish Are”
1.06 Billion fish are on Facebook
200+ Million on Linkedin
Establish Social Authority
Consistent PostsGuest PostingROI from Social Calendar Repurpose content and syndicate
across platforms
Build Social Authority : Podcast
Original ContentPodcast Tools/Apps
• Spreaker – 20 hours
• Voicebo – 5 minutes
• Audioboo – 3 minutes
RSS | iTunes | Embeds
Video Applications
VineCreates 6-second short, looping videos
• Unlimited uploads and free• Instantly post videos on Vine, then share to Twitter and Facebook • Find, follow, and interact with people close to you
Tout• Use your smartphone
as a real-time information network
• Creates15-second video updates
• Broadcast to Facebook, Twitter, or Website widget
4) Be Consistent
Be consistent in what and when you post.
Get on a schedule.
Use tools to work smarter, not harder
Extend Social Reach• Create additional layers of
the Social Media Cake• Other Digital Platforms– Slideshare– Pinterest**– Quora**– Instagram
Leverage Social Currency: Content
Original Content– Blog Posts– Whitepapers– Marketing Collateral– E-books– Reports– Podcasts– Video
Curated Content
(my favorites)– Spundge.com– Scoop.it– Paper.li– Delcious.com
5) Work Smarter
• Editorial or Social Media content calendar
• Time your posts using programs like Hootsuite.com Planyourposts.com Tweetdeck.com Bufferapp.com
Curation Tools
Spundge.com
Spundge is one of the best collaborative and intelligent content platform
rebelmouse.com
http://getprismatic.com/
Connect to create a newsfeed based on your interests
Scoop.it
Work-Related: Productivity Tools
www.speek.com
http://jumpcut.sourceforge.net/
Jumpcut is an application that provides "clipboard buffering" — that is, access to text that you've cut or copied, even if you've subsequently cut or copied something else.
The goal of Jumpcut's interface is to provide quick, natural, intuitive access to your clipboard's history.
• Free• Allows you to store (and
easily retrieve) • 40+ copied or cut things
from your clipboard
https://beta.mural.ly/
http://www.15five.com/
Develops deep relationships on our teams quickly and efficiently.
www.getpocket.com
When you find somethingyou want to view later, put it in Pocket.
www.pagemodo.com
Signalhq.com
• Manage your contacts for a holistic view of fan, follower and subscriber engagement
• Create and send beautiful email newsletters• Manage your Twitter accounts and Facebook
pages• Send text message alerts for special last
minute offers
Swayy.comSwayy provides you the content you want on a simple sharing platform to engage your target audience.
www.friendsplus.me
Share Google+ to Facebook, Twitter and Linkedin
Automatic reposts of publicly published Google+ activity to Facebook, Twitter and LinkedIn.
http://www.fancyqrcode.com/
Voicebo.com
Movenote.comRecord video alongside documents or pictures to create an integrated video presentation with slides.
Creating presentations is easy and fast. Simply record video with your device and swipe to synchronize the slides to the video. Presentations are shared by sending a link to the recipient and can be viewed without the app.
http://beta.swipe.to/
The most beautifully simple way to manage, share, and deliver presentations.
Video link: http://bit.ly/10eIVEI
http://presentain.com/
Take Aways
SlidedeckQ & A Additional
support
Take Aways
SlidedeckQ & A Additional
support
Be a Social Media Firestarter!
Get more clientsCreate greater impactMake more money through Social platformsAccess checklists, templates, presentations, resources, on-demand Q&A, and virtual training sessions
Sign up here: www.SocialMediaFIrestarter.com or http://eepurl.com/zmAuz
IAAP Special : Pre-launch price $19/month
Want a Social Business Coaching
Session?1. Fill out form
2. Set your date
Questions??
http://www.dawnraqueljensen.com
Digital MarketingToolbox
Tools, Tactics and Strategy
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