digital marketing training course 2016 - seoupsurge.com

Digital Marketing Training Course 2016 – seoupsurge.com

10 most important steps of digital Marketing

Step1. Create a Domain

Book a domain in the name of your Brand you want to launch

or in the name of your existing company.

Step 2. Keyword Selection

Select keyword relevant to your content topic.Create unique and helpful content for your target Audience.Try to give genuine answer to your customers queries.Keep in mind the intent of readers. (What they want to know?)Describe with statistics, examples and info-graphic.Use authentic information, mention the source of information.

Step 3. Optimize your content

Use title of the content in H1 tag

Use subtitles in H2 tag

Optimize pictures and info-graphics with Alt tag

Step 4.

Enlist you’re your company in google.com/business

** Add your website in site details in business page

** Try to give look and fill of your business in Google business listing

plus.google.com/+yourcompany

Step 5. Create page in the name of your domain in social channels

like

twitter.com/yourcompany

youtube.com/user/your-company

linkedin.com/in/yourcompany

yourcompany.wordpress.com

Yourcompany.tumblr.com

pinterest.com/yourcompany

Step 6. Embed social media widgets in your website

Add social sharing buttons to your pages

Be active , post, share, follow, tweet regularly in social media

Connect with niche target audience & influencers

Submit guest post in your niche blogSubmit comment Create blog, post genuine good and helpful contentPost in forums

Step 7.

Step 8. Create YouTube Video

It can be instructionalIt can be informativeBut it must be entertaining

**You can embed YouTube video in your Website

Step 9. Use online press releases

Create newsworthy content to post in press release websites.

Step 10. Track web-traffic

1) Add Google Analytics code in your webpage.2) Access server log to get clear picture.

Digital Marketing - Complete course structure

Foundation tutorial: Creation of website & Web Hosting ManagementC-panelFTP software usage: FilezillaNew account creationRe-seller managementSearch engines and updatesTo understand the nature of SEO we need to understand the ever evolving Search engine concepts: Students will be guided through the concept of algorithm updates.Introduction to SEO

It will cover

How to get more Face book Likes

It will cover

How to get more Twitter followers

It will cover

How to use Google Ad words

It will cover

How to use Google Analytics

It will cover

How to use LinkedIn

It will cover

How to Create Word press site

It will cover

On page SEO:Search engine optimization module covers competition analysis(competitive intelligence), link analysis, keyword selection, content planning, content analysis & optimization & photooptimization. Every aspect of SEO will be demonstrated in practical live server scenario.After development of comprehensive SEO concepts students will be trained to make SEO target plan for defined time frame.Keyword selection

It will cover

Off page SEO: Link Building Competitive Analysis and Intelligence of your site and rival sites: How can we know our performance, where is our competitors. To get a clear picture competitive analysis is required. It also helps to devise our future plan of action.

It will cover

Social Media optimization: Manage presence of Face book, twitter, LinkedIn, G+ and other profiles. Social Media MarketingSocial Networking: Face book, LinkedIn, MySpaceBlog managementTwitter and Micro bloggingPhoto & Video sharingSharing presentationForums

It will cover

Content Marketing: Content planning and creation:Copy WritingWriting News Paper AdvertisementWriting Radio AdsWriting TV AdsStory board design for TV adsWriting Brochure catalogueWriting Direct MailWriting Media ContentScreenplay writingScript writingWriting for the webPage update:

It will cover

Word Press CMS installation and Themes customization

It will cover

Web Analytics reporting

It will cover

Search engine Marketing E Mail Marketing

It will cover

Ad sense account creation and integration

It will cover

Digital marketing toolsGraphicsComposition and conceptsDesigning Print and Outdoor AdsCreation of Web GraphicsCorel DrawPhotoshopAnimated GIFPicture formats

It will cover

Storyboard design for animationAudio VisualFilm languageConcept of film AppreciationVideo CreationWriting ScreenplayVideo Creation for YouTubeSearch optimization for VideoViral videoVideo Editing conceptsStory board for ad-film

It will cover

Digital Marketing Advance level - Online BrandingBrand Management:What is a Brand?Brand awareness and recallIdentification of Brand position and values.Brand Equity creationBrand personalityBrand Element optimizationBrand extensionBrand AssociationsBrand StrategyBrand reinforcementBranded Entertainment

It will cover

Consumer behaviorAdvertisingJournalismPRMass CommunicationModels of CommunicationRole of Mass MediaBroadcastingMedia OrganizationsDigital ConvergencePersuasive communicationPublic response

It will cover

An introduction to Mobile Apps in Digital MarketingTypesUsesAdvantages

It will cover

An Introduction toPress LawsCyber LawsIntellectual Property rights

It will cover

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