digital media & entrepreneurship in india - for mop vaishnav college, department of media &...

Digital Media & Entrepreneurship in India

M.O.P. Vaishnav College – Media & Communications Department3rd Sep 2015

The Mobile Revolution is changing everything

Indian Internet Landscape

What is the population of India?

Mobile Users in India - 2015

886 000 000

Internet users in India

About 350 000 000

Facebook Users in India - 2015

138 000 000

Monthly Active Users on Whatsapp in India?

120 000 000

Number of apps in Google Play - 2015

1,400,000

Population: 1241m

Internet: ~250m

Putting India in perspective – only 20% population online (36% penetration in urban & 6% in rural)

70% usage is via mobile + the internet speed is still very low

How are businesses & brands marketing via digital media?

What is digital marketing? Is it relevant more than ever before ?

Digital Marketing to

be Integrated

Social Media

Marketing

Digital Advertising / Emailer

Search Engine

Optimisation

User friendly & Responsive

Website

What is digital marketing? Is it relevant more than ever before ?

User friendly & Responsive

Website

Website or Mobile App is the first step to your digital presence

Responsive website design is a must

Right user experience – drive them to convert

Heatmap to understand user behavior on website homepage

Heatmap to understand user behavior on website homepage

Track Consumer Behaviour

What is digital marketing? Is it relevant more than ever before ?

Search Engine

Optimisation

Then you need to be searchable so that your business can be found

It can be complex but focus on the important things first

Search Engine Optimisation & Content is key

Organic Traffic &

Conversion Growth

Selection of Themes,

Keywords

Continuous On-page and Off-page SEO

Content PlanSocial Media +

Ad Traffic + Website UX

• Address on-page issues• Continuous Off-page

Quality Link building

• Clear and differentiated content strategy to drive organic traffic

• Social Media: Driving Social Shares and Links/Mentions

• Driving quality inorganic traffic with high conversions has strong positive correlation with SEO traffic

• Keyword and Competitor Research to identify opportunities

..and that, in simple terms is how you increase your ranking on Google

How does Influencer marketing work?

Some recent influencer marketing campaigns

External Bloggers can be engaged to review the series to create viralityExternal Bloggers can be engaged to review

What is digital marketing? Is it relevant more than ever before ?

Social Media

Marketing

Social media captures largest shares of computer time in India

*Based on ComScore report, 2013

• Communicate the brand story and establish a connect with the target audience

Brand Story

Social Media can be critical in brand building and visibility

Fun & Relevant content works best rather than just product

Fun & Relevant content works best rather than just product

Fun & Relevant content works best rather than just product

Zomato does this very well

Truly Madly does this very well

Run social media campaigns to engage with the user #CutestCouple

Engaging contests like the #SuperFAN Contest

Lots of opportunities for Innovation in Social Media

Lots of opportunities for Innovation in Social Media

Creating content for social media need not always be a challenge

Stats / News

Blog posts

Learnings from current project

RT others

On Twitter its about real time conversations

“Likes” and “Follow” do not matter…

Increased visitors leading to sales

Higher Brand Awareness

Emotional connect with the brand

Analytics to understand the customer

Things that matter are..

What is digital marketing? Is it relevant more than ever before ?

Digital Advertising / Emailer

It’s a Google World

How does Retargetting work

A user visits your website and may or may not complete an action

Google/Adroll places a “cookie” in this user’s browser to show they visited your website

The user leaves your website and navigates through other websites on the Display Network

The “cookie” triggers your ad to show on these sites. This gives you another chance to advertise to this user

Facebook can still be very effective

Use free Analytics tools to track

Who are they? How are theygetting to your site?

What are they doing once they get there?

When are theyvisiting?

What does all the growth in digital mean for YOU?

What does this mean for you?

What do you want to become in Life?

Who is an entrepreneur?

Entrepreneurs solve problems

Entrepreneurs solve problems

Shravan & Sanjay Kumaran became entrepreneurs at age 10 & 12

If you don’t want to start out, then work somewhere awesome

Q&A

My Email: vikas@socialbeat.inTwitter: @jvchawla